Master of Science in Business Psychology and Management (M.Sc.) in Germany

• Globalization and income

• Globalization and international trade

• Trade and comparative advantage

• Trade barriers and trade policy

• Firm location, distance and transport costs

• Currency crises and exchange rate policy

• Financial crises, firms and the open economy

• Leadership Theories

• Theoretical concepts for communication with employees

• Methods of agile management

• Technological development effecting leadership

• Instruments and methods of digital leadership

• advertising and advertising impact

• Targets of advertising

• Information processing of advertising

• Emotional effects

• Applying psychology to advertising and marketing

• Implicit associations and attitudes as well as their measurement

• Subliminal influencing

• Intra- and interpersonal influences on attitudes, preferences and behaviour

• Psychological principles of conscious and unconscious decisions

• Introduction to market research in the consumer goods sector

• Phases and methods of market research and buyer behaviour

• Selected methods of data acquisition, data preparation and data analysis various types of market research studies

• Special benefit potential of data scanning for market research and buyer behaviour research

• Different methods of data scanning acquisition

• Market research activities

• Basic competence (Project specifications, project goals and evaluation, project phases and cycles, project norms and rules)

• Social competence (Communication, motivation, groups and team structures, leadership, conflict management)

• Methodological competence (Structural   aspects,   time   management,   cost management, human resource management, creativity and problem solving)

• Organisational competence (Quality management, documentation, risk management, project start and closure)

• Strengths and weaknesses of quantitative research

• Criteria of Measurement Quality (Reliability, Validity, Objectivity)

• Levels of Measurement (nominal, ordinal, interval, ratio)

• Scales of Measurement (e.g. Likert, Guttman, semantic differential…)

• The logic of sampling (populations and sampling frames)

• Obtaining quantitative data (observation studies and survey research)

• Questionnaire construction and interview techniques

• Models of labour practices

• Work analysis and evaluation

• Job design

• Work motivation, satisfaction and performance

• Complaints management

• Self-management: definition and techniques

• Selected examples of work and organisational psychology in professional practice

• Performance appraisal

• Human resources development

• Needs analysis and various forms of training and personnel development

• Transfer and evaluation of personnel development measures

• International posting

• Employee appraisals and target agreement

• Customer orientation

• Social skills

• Development of coaching

• Aptitude diagnostics and personnel selection

• Recruiting / recruitainment

• Shared economy

• SMART working

• Talent management

• Performance management

• Diversity management

• Leadership in virtual teams

• Methods of data collection

• Descriptive data analysis: proportions, frequency distributions

• Correlation tin order to calculate relationships

• Inferential statistical statements on context and difference hypotheses

• Differences between groups: t-test and analysis of variance

• Test procedures for nominal or ordinal scaled data

• Effect sizes

• The concept of test strength

In a business simulation game participants have to manage their own virtual company which operates in the same market as other participant-operated competitors. This involves making typical management decisions in realistic environments. Beside the deepening and active examination of subject-specific knowledge the simulation games also include the team environment, where interaction, communication and prioritization are of paramount importance. Participants learn how to manage risk and uncertainty while time is limited and information constrained. Group-reflections help to take over different perspectives and to discuss pros and cons of content- as well as behavior-related actions.

In the Soft Skills Courses you will improve your social, leadership and project management skills. Additionally to the courses in the first and second semester you can choose another one in the third semester. Decide for yourself which of your personal competences you want to push forward.

• Psychological experimentation as an application of the scientific method

• Identifying the problem and defining the research question

• Formulating a testable hypothesis

• Operationalisation of the dependent and independent variable

• Planning and conducting an experiment

• Choosing the right experimental plan (experimental and quasi-experimental)

• Different experimental designs (e.g. randomized or matched groups; factorial designs; within or between subject designs, …)

During your 4th semester you are working on your Master thesis. You have 19 weeks to complete your thesis and the subject is freely selectable. A supervisor from CBS will support you and you can write the thesis in collaboration with a company as well. Or you can write your thesis in connection with a stay abroad.