Digital Marketing Manager Certificate Course in Germany drafted draft
| Program start date | Application deadline |
| 2024-01-29 | 2024-06-28 |
| 2024-09-09 | 2024-12-21 |
Program Overview
Digital Marketing Certificate Course: Become a Digital Marketing Manager
Digital marketing manager certificate course: Knowledge of digital marketing has become essential for marketing departments and agencies. Not only large but also small and medium-sized companies are now aware that knowledge of content strategy development and cross-channel content optimisation, social media marketing and social media monitoring, search engine marketing, and data-driven marketing is essential for their own competitiveness. The development and integration of chatbots is also increasingly important.
Target group
The Digital Marketing Manager e-Learning Certificate Programme course is designed for those interested in a career in strategic marketing, content marketing, social media marketing/ social media monitoring, search engine marketing, and data-driven marketing, or who wish to further educate themselves as marketing managers. The programme is designed to immerse you in the field of digital marketing and to learn about strategies as well as practical techniques and tools. Marketing experience is an advantage, but not a must, as the programme is also aimed at managers from the fields of business development, sales, and corporate communications. In addition, the certificate programme is relevant for managers who want to make decisions regarding digital marketing strategies in their companies, including personnel decisions.
Program Outline
The Digital Marketing Manager Certificate Course in five subject areas:
► 1 Study booklet: Introduction to Digital Marketing and the Development of Digital Marketing Strategies
► 5 long videos
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Introduction to Digital Marketing
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How to create Snack Content
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Posting Snacks
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Highlight Snacks
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Campaign Structure of Snack Contents
► Certificate: Introduction to Digital Marketing and the Development of Digital Marketing Strategies
► 1 Study booklet : Digital Marketing Techniques and Tools
► 9 long videos
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Content Marketing
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Content Management Systems (CMS)
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Opportunities for SEO Marketing
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Social Media Marketing in Online Publishing
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Affiliate Marketing: Techniques, Actors, and Costs
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Email Marketing I
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Email Marketing II
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Google Analytics Practice I
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Google Analytics Practice II
► Certificate: Digital Marketing Techniques and Tools
► 1 Study booklet : Hands-on SEM: Development and Implementation of a Search Engine Marketing Strategy
► 8 long videos
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Introduction: Search Engine Marketing (SEM)
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SEO Part 1: Theory
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SEO Part 2: Off-Page Optimisation
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Free SEO Tools part 1
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Free SEO Tools part 2
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SEA Basics & Online Advertising with Google Ads
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Google Ads – Theory
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Google Ads – Practice
► Certificate: Hands-on SEM: Development and Implementation of a Search Engine Marketing Strategy
► 1 Study booklet : Web Analytics and Social Media Monitoring
► 4 long videos
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Big Data
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Google Analytics
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Brandwatch
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Free Analysis Tools
► Certificate: Web Analytics and Social Media Monitoring – approaches and tools
► 1 Study booklet: Chatbots and Conversational Design
► Certificate: Chatbots and Dialogue Design
31.2 Days full-time
► The contents of all above mentioned 5 subject areas
► Certificate: Digital Marketing Manager
The individual topic blocks include study booklets, long and short videos
The subject areas 1-4 include study booklets and long videos. The subject area 5 “Chatbots and Conversational“ design consists of a study booklet.
People who are only interested in a certificate of participation do not have to take a final examination. For a certificate of participation, it is sufficient to read all the contents, watch the videos and answer the multiple-choice quizzes. To receive a certificate of achievement, it is necessary to pass the multiple-choice final examination of the respective topic block. Certificates of participation and proof of achievement can be obtained both for the individual subject blocks and for the entire programme. If a person successfully completes all subject blocks of the certificate programme, the Cologne Business School certifies the successful person as “Digital Marketing Manager”.
The essay questions in the study booklets can be completed on a voluntary basis and can be checked by yourself on the basis of the answer suggestions given.
