Marketing Management (BBA, 4 Years)drafted

Program Overview

The BBA in Marketing Management provides a comprehensive understanding of marketing principles, preparing students for diverse career opportunities in various sectors. Accredited by CIM, the program offers eligibility for professional qualifications and advanced standing in master's degrees. Through a blended learning approach, students develop critical thinking, research, and strategic planning skills essential for success in the modern marketing landscape.

Program Outline

Marketing Management (BBA, 4 Years)

Degree Overview:

The BBA Marketing Management degree aims to provide students with a comprehensive understanding of core marketing principles, concepts, tools, trends, and developments in modern marketing theory and practice. This includes:

• Delivering cutting-edge content to build competency in a fundamental understanding of marketing.
• Developing student skills in applying theoretical concepts to practice using research and strategic tools of strategic marketing planning.
• Enabling students to identify the critical role of consumers as being central within the marketing process.
• Enhancing critical thinking abilities by considering varied viewpoints, alternative courses of action, and their implications, examining ethical issues, and incorporating relevant stakeholders' interests.
• Providing students with intellectually challenging marketing courses that fulfill the personal development of students while being founded on scholarship and research.
The degree is accredited by the Cyprus Agency of Quality Assurance and Accreditation in Higher Education, D.O.A.T.A.P (Greece), and the UK Chartered Institute of Marketing (CIM). The CIM accreditation makes graduates eligible for professional qualifications through a set of reduced modules. This eligibility requires students to take the following courses: MKTG-291 Marketing, MGT-281 Introduction to Management, and BADM-480 Task-Based Internship or MKTG-499 Marketing Practicum, plus 17 other Marketing Courses. Additionally, students must ensure they take MKTG-396 Marketing Research and Data Analytics. The program prepares graduates for diverse career opportunities in various sectors including financial services, banking, professional services (accounting, insurance, legal), manufacturing, non-profit organizations, tertiary education, fashion, and retail.

Outline:

The program comprises 240 ECTS credits divided into eight semesters.

Semester 1:

• ACCT-110 Accounting I (6 ECTS)
• MIS-151 Business Software Applications (6 ECTS)
• ECON-261 Principles of Microeconomics (6 ECTS)
• MATH-108 Finite Maths with Applied Calculus (6 ECTS)
• ENGL-101 English Composition (6 ECTS)

Semester 2:

• ACCT-111 Accounting II (6 ECTS)
• MATH-221 Statistics I (6 ECTS)
• ECON-262 Principles of Macroeconomics (6 ECTS)
• SOC-101 Principles of Sociology (6 ECTS)
• COMM-200 Business and Professional Communication (6 ECTS)

Semester 3:

• MKTG-291 Marketing (6 ECTS)
• BADM-230 Business Law (6 ECTS)
• BADM-332 Technical Writing and Research (6 ECTS)
• PSY-110 General Psychology I (6 ECTS)
• FIN-266 Managerial Finance (6 ECTS)

Semester 4:

• BADM-121 Business Ethics (6 ECTS)
• BADM-234 Organizational Behavior (6 ECTS)
• MKTG-220 Technologies for the Social Web (6 ECTS)
• FIN-215 Personal Finance (6 ECTS)
• MGT-281 Introduction to Management (6 ECTS)

Semester 5:

• MKTG-350 Marketing for New Products (6 ECTS)
• MKTG-375 Relationship Marketing and Internal Marketing (6 ECTS)
• MKTG-388 Small Firms and B2B Marketing (6 ECTS)
• MKTG-256 Web-Based Applications Development (6 ECTS)
• MKTG-301 Social Media Marketing (6 ECTS)

Semester 6:

• BADM-431 Research Methods in Business (6 ECTS)
• COMP-150 Microcomputer Applications (6 ECTS)
• MKTG-380 Marketing of Services (6 ECTS)
• MKTG-370 Omnichannel Retailing (6 ECTS)
• MKTG-331 CSR and Sustainable Marketing (6 ECTS)

Semester 7:

• MKTG-396 Marketing Research and Data Analytics (6 ECTS)
• MKTG-397 Integrated Marketing Communications (6 ECTS)
• MKTG-405 Media Planning (6 ECTS)
• MKTG-400 Brand Management (6 ECTS)
• MKTG-496 Consumer Behavior (6 ECTS)

Semester 8:

• BADM-493 Final Year Project (6 ECTS)
• MKTG-415 Neuromarketing and Artificial Intelligence (6 ECTS)
• MKTG-390 Digital Marketing (6 ECTS)
• MKTG-491 International Marketing (6 ECTS)
• MKTG-493 Strategic Marketing (6 ECTS)

Assessment:

Assessment usually comprises a final exam and continuous assessment. Continuous assessment can include, amongst others, mid-terms, projects, weekly critical thinking exercises/activities, case study analysis, weekly class participation, and individual assignments. Letter grades are calculated based on the weight of the final exam and the continuous assessment and the actual numerical marks obtained in these two assessment components.

Teaching:

The program employs various teaching methods, including lectures, seminars, workshops, case studies, and guest speakers. The faculty comprises experienced professionals with expertise in their respective fields. The program also utilizes a blended learning approach, which combines traditional classroom instruction with online learning resources.

Careers:

Graduates can pursue diverse career opportunities in various sectors, including:

• Customer relations management
• Advertising
• Product and brand management
• Business development
• Public relations
• Sales
• Market research
• Marketing planning
• Distribution

Other:

• The program is currently the only academic degree in marketing management in Cyprus accredited by CIM.
• Graduates are exempt from certain CIM professional qualifications, granting them advanced standing.
• The program prepares students for further studies in master's degrees.