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Students
Tuition Fee
EUR 9,300
Per year
Start Date
2024-06-10
Medium of studying
On campus
Duration
48 months
Program Facts
Program Details
Degree
Bachelors
Major
History Of Architecture | Music | Accounting | Business Administration | Finance | Marketing | Marketing Management | Project Management | Childhood Education | History | Social Psychology | Social Science | Corporate Law | Legal Studies | Communications | Creative Writing | Mathematics | Statistics
Discipline
Architecture | Arts | Business & Management | Education | Humanities | Law & Legal Studies | Media & Communication | Science
Minor
Anthropology | Corporate Communications | Corporate Social Responsibility | Marketing Management | History | Business Law | Psychology | Sociology | Digital Marketing | Law | Writing | Marketing Research | International Marketing | Marketing | European History
Education type
On campus
Timing
Full time
Course Language
English
Tuition Fee
Average International Tuition Fee
EUR 9,300
Intakes
Program start dateApplication deadline
2024-02-05-
2024-06-10-
2024-09-25-
About Program

Program Overview


Programme Profile

The BBA Marketing Management degree aims to provide students with a comprehensive and holistic understanding of the core marketing principles, concepts, tools, trends and developments in modern marketing theory and practice.

The main educational competency/learning goals of the program are to:

  1. Deliver cutting edge content to build competency in a fundamental understanding of marketing content.
  2. Develop student skills in applying theoretical concepts to practice by using research and strategic tools of strategic marketing planning.
  3. Enable students to identify the critical role of consumers as being central within the marketing process.
  4. Enhance critical thinking abilities by considering varied viewpoints, alternative courses of action and their implications, examining ethical issues, and incorporating relevant stakeholders’ interests.
  5. Provide students with intellectually challenging marketing courses which fulfill the personal development of students whilst founded on scholarship and research.

The BBA Marketing Management degree is accredited by the Cyprus Agency of Quality Assurance and Accreditation in Higher Education, and D.O.A.T.A.P (Greece). The degree is also accredited by the UK Chartered Institute of Marketing (CIM), which is the world’s largest professional marketing body with members in over 120 countries and accredited study centres in more than 40 countries.  ( https://www.cim.co.uk/membership/ )

The University of Nicosia is listed as one of CIM’s University Partners ( https://www.cim.co.uk/qualifications/cim-accredited-degree/#section-5 ).

CIM works alongside universities worldwide, mapping their degree content against CIM’s most sought after professional marketing qualifications. CIM’s qualifications are based on detailed research and ongoing employer feedback, sharing the skills and knowledge required for today’s marketers.

The partnership provides our students with exemptions on CIM qualifications in addition to their degree and makes them eligible to complete a CIM professional qualification through a set of reduced modules in addition to their degree. However, to be able to pursue the CIM’s qualifications after their graduation students must ensure that during their studies, they take the following courses:

MKTG-291 Marketing, MGT-281 Introduction to Management, and BADM-480 Task-Based Internship or MKTG-499 Marketing Practicum, PLUS 17 other Marketing Courses.

Our students can be listed as studying members with CIM. You can become a CIM studying member whilst studying in the BBA Marketing Management program and gain access to many benefits that will support your university studies and help to develop your career. For more information please visit: https://www.cim.co.uk/recognition-programme/university-partnerships/

The BBA Marketing Management is currently the only academic degree in marketing management in Cyprus, which is a CIM accredited degree.   Students will be exempt on an APL basis from:

  • CIM Certificate in Professional Marketing/Professional Digital Marketing (L4)
  • CIM Diploma in Professional Marketing (L6)
  • CIM Diploma in Professional Digital Marketing (L6)

With a relevant degree from a CIM Accredited Degree University, you have up to five years from graduating to complete the additional module(s) to gain your full qualification. For more information regarding the exceptions and modules please visit: https://www.cim.co.uk/qualifications/cim-accredited-degree/#section-5

CIM Qualifications

Career Prospects

Marketing is a field which is characterised by continuous changes and challenges. It is among the most rapidly growing areas of business and not-for-profit organisations, both nationally and internationally. Due to the highly competitive nature of the field and its rapidly evolving ‘character’ there is a requirement for competent graduates. Career opportunities at graduate level range from: customer relations management, advertising, product and brand management, business development, public relations, sales, market research, marketing planning, and distribution.

Graduates can find a job in a variety of sectors such as financial services and banking, professional services (for example, accounting, insurance, legal), manufacturing, non-profit organisations, tertiary education, and in fashion and retail.

Occupational Profiles of Graduates with Examples

  • Marketing Specialist
  • Sales Manager
  • Marketing Manager
  • Brand Manager
  • Account Manager
  • Corporate Communications Manager
  • Product Marketing Manager
  • Corporate Social Responsibility Manager
  • Content Team Leader

Access to Further Studies

Graduates can be accepted into second cycle degrees (Master’s Degree).

Program Outline

Course assessment usually comprises of a final exam and continuous assessment. Continuous assessment can include amongst others, mid-terms, projects, weekly critical thinking exercises/activities, case study analysis, weekly class participation (

Letter grades are calculated based on the weight of the final exam and the continuous assessment and the actual numerical marks obtained in these two assessment components. Based on the course grades the student’s semester grade point average (GPA) and cumulative point average (CPA) are calculated.

The student must complete 240 ECTS and all programme requirements.

A minimum cumulative grade point average (CPA) of 2.0 is required. Thus, although a ‘D-‘ is a PASS grade, in order to achieve a CPA of 2.0 an average grade of ‘C’ is required.

Upon successful completion of this program, the students should be able to:

  1. Students will be demonstrating a deep knowledge and holistic understanding of marketing management principles and how these operate in close cooperation with all other operations of the organization, and how areas of corporate social responsibility, digital marketing, marketing communications, relationship and internal marketing, and consumer behavior are strategically integrated within an organization but also within the general local and international economy.
  2. Students will be expected to develop strong research skills needed to gain insights into the marketplace and customers, use these insights for understanding consumer and customer behaviour and markets, and design marketing plans and offering products and services to address these varied needs of markets.
  3. Students will be expected to formulate relevant marketing management plans, targeted to various markets, for effective actions pertaining to product and branding, pricing, marketing channels and communication decisions for maximum competitive advantage.

Section: A Major Requirements
ECTS: Min. 90 Max. 108
Notes:

Course ID Course Title ECTS Credits
MKTG-220 Technologies for the Social Web 6
MKTG-256 Web-Based Applications Development 6
MKTG-301 Social Media Marketing 6
MKTG-331 CSR and Sustainable Marketing 6
MKTG-350 Marketing for New Products 6
MKTG-370 Omnichannel Retailing 6
MKTG-375 Relationship Marketing and Internal Marketing 6
MKTG-380 Marketing of Services 6
MKTG-388 Small Firms and B2B Marketing 6
MKTG-390 Digital Marketing 6
MKTG-396 Marketing Research and Data Analytics 6
MKTG-397 Integrated Marketing Communications 6
MKTG-400 Brand Management 6
MKTG-405 Media Planning 6
MKTG-415 Neuromarketing and Artificial Intelligence 6
MKTG-491 International Marketing 6
MKTG-493 Strategic Marketing 6
MKTG-496 Consumer Behavior 6

Section: B Business Support Requirements
ECTS: Min. 66 Max. 66
Notes: Students may select to do BADM-439 or BADM-475 or BADM-493.

Course ID Course Title ECTS Credits
ACCT-110 Accounting I 6
ACCT-111 Accounting II 6
BADM-230 Business Law 6
BADM-234 Organizational Behavior 6
BADM-431 Research Methods in Business 6
BADM-439 Senior Simulation in Business 6
BADM-475 Strategy and Business Policy 6
BADM-493 Final Year Project 6
ECON-261 Principles of Microeconomics 6
ECON-262 Principles of Macroeconomics 6
FIN-266 Managerial Finance 6
MGT-281 Introduction to Management 6
MKTG-291 Marketing 6

Section: C Major Business Electives
ECTS: Min. 6 Max. 18
Notes: Complete section courses or any ACCT-, BADM-, COMM-, ECON-, FIN-, IMGT-, MIS-, MGT-, MKTG-, HOSP-, SPRT-, TRVL- course not taken as a major core or major requirement.

BADM-480, BADM-481 and BADM-491 may have a credit range of 2-6 ECTS

Course ID Course Title ECTS Credits
BADM-480 Task-Based Internship 2
BADM-481 Business Task Assignment 2
BADM-491 Special Topics in Business 2
MKTG-499 Marketing Practicum 6

Section: D Language Expression
ECTS: Min. 18 Max. 30
Notes:

(1) Placement in English courses is done on the basis of a Placement Test or tests such as TOEFL or GCE.
(2) Students may complete BADM-231 or BADM-332.

Course ID Course Title ECTS Credits
BADM-231 Business Communications 6
BADM-332 Technical Writing and Research 6
BENG-100 College English 6
COMM-200 Business and Professional Communication 6
ENGL-100 Basic Writing 6
ENGL-101 English Composition 6

Section: E Computer/MIS Electives
ECTS: Min. 12 Max. 18
Notes: Complete section courses or any COMP-, MIS- or MULT- courses.

Course ID Course Title ECTS Credits
COMP-150 Microcomputer Applications 6
COMP-151 Computer Fundamentals 6
MIS-151 Business Software Applications 6
MIS-215 Project Management 6
MIS-351 Information Systems Concepts 6
MIS-390 E-Business 6

Section: F Mathematics Electives
ECTS: Min. 12 Max. 24
Notes:

Course ID Course Title ECTS Credits
IMGT-486 Quantitative Methods 6
MATH-105 Intermediate Algebra 6
MATH-108 Finite Maths with Applied Calculus 6
MATH-221 Statistics I 6
MATH-321 Statistics II 6
MIS-270 Statistical Applications in Business 6

Section: G Humanities and Social Sciences Electives
ECTS: Min. 12 Max. 24
Notes: Complete section courses or any language course FREN-, GERM-, ITAL-, RUS-, SPAN- , GREK-, TURK-.

Course ID Course Title ECTS Credits
ANTH-105 Cultural Anthropology 6
ART-110 Introduction to Visual Arts 6
ART-111 6
BADM-121 Business Ethics 6
ENGL-102 Western World Literature and Composition 6
ESCI-200 Society and Environment 6
EUS-103 Modern European History and Politics 6
HIST-201 World History to 1500 6
HIST-260 Cyprus History and Culture 6
HIST-265 The US and World History Since 1945 6
MUCT-107 Music Appreciation 6
MUCT-110 Fundamentals of Music 6
PHIL-101 Introduction to Philosophy 6
PSCI-101 American National Government 6
PSY-110 General Psychology I 6
PSY-111 General Psychology II 6
PSY-210 Social Psychology 6
SOC-101 Principles of Sociology 6
UNIC-100 University Experience 6

Section: H Unallocated Courses
ECTS: Min. 0 Max. 0

Semester 1

Course ID Course Title ECTS Credits
ACCT-110 Accounting I 6
BENG-100 College English 6
COMP-150 Microcomputer Applications 6
ECON-261 Principles of Microeconomics 6
MATH-105 Intermediate Algebra 6

Semester 2

Course ID Course Title ECTS Credits
ACCT-111 Accounting II 6
ECON-262 Principles of Macroeconomics 6
ENGL-100 Basic Writing 6
MATH-221 Statistics I 6
COMP-151 Computer Fundamentals 6

Semester 3

Course ID Course Title ECTS Credits
BADM-121 Business Ethics 6
ENGL-101 English Composition 6
MGT-281 Introduction to Management 6
PSY-110 General Psychology I 6
MKTG-291 Marketing 6

Semester 4

Course ID Course Title ECTS Credits
MIS-151 Business Software Applications 6
BADM-475 Strategy and Business Policy 6
BADM-234 Organizational Behavior 6
SOC-101 Principles of Sociology 6
MKTG-388 Small Firms and B2B Marketing 6

Semester 5

Course ID Course Title ECTS Credits
BADM-230 Business Law 6
MKTG-301 Social Media Marketing 6
MKTG-397 Integrated Marketing Communications 6
MKTG-350 Marketing for New Products 6
MKTG-491 International Marketing 6

Semester 6

Course ID Course Title ECTS Credits
BADM-431 Research Methods in Business 6
MKTG-380 Marketing of Services 6
MKTG-396 Marketing Research and Data Analytics 6
MKTG-331 CSR and Sustainable Marketing 6
MKTG-220 Technologies for the Social Web 6

Semester 7

Course ID Course Title ECTS Credits
MKTG-256 Web-Based Applications Development 6
MKTG-415 Neuromarketing and Artificial Intelligence 6
MKTG-499 Marketing Practicum 6
MKTG-390 Digital Marketing 6
MKTG-405 Media Planning 6

Semester 8

Course ID Course Title ECTS Credits
BADM-493 Final Year Project 6
MKTG-493 Strategic Marketing 6
MKTG-496 Consumer Behavior 6
MKTG-370 Omnichannel Retailing 6
MKTG-400 Brand Management 6

The above semester breakdown is an indicative one. A few of the courses are electives and can be substituted by others.

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