Program Overview

---

Marketing Management

Programme Profile

The BBA Marketing Management degree aims to provide students with a comprehensive and holistic understanding of the core marketing principles, concepts, tools, trends and developments in modern marketing theory and practice.

The main educational competency/learning goals of the program are to:

1. Deliver cutting edge content to build competency in a fundamental understanding of marketing content.
2. Develop student skills in applying theoretical concepts to practice by using research and strategic tools of strategic marketing planning.
3. Enable students to identify the critical role of consumers as being central within the marketing process.
4. Enhance critical thinking abilities by considering varied viewpoints, alternative courses of action and their implications, examining ethical issues, and incorporating relevant stakeholders’ interests.
5. Provide students with intellectually challenging marketing courses which fulfill the personal development of students whilst founded on scholarship and research.

The BBA Marketing Management degree is accredited by the Cyprus Agency of Quality Assurance and Accreditation in Higher Education, and D.O.A.T.A.P (Greece). The degree is also accredited by the UK Chartered Institute of Marketing (CIM), which is the world’s largest professional marketing body with members in over 120 countries and accredited study centres in more than 40 countries.

The University of Nicosia is listed as one of CIM’s University Partners.

CIM works alongside universities worldwide, mapping their degree content against CIM’s most sought after professional marketing qualifications. CIM’s qualifications are based on detailed research and ongoing employer feedback, sharing the skills and knowledge required for today’s marketers.

The partnership provides our students with exemptions on CIM qualifications in addition to their degree and makes them eligible to complete a CIM professional qualification through a set of reduced modules in addition to their degree. However, to be able to pursue the CIM’s qualifications after their graduation students must ensure that during their studies, they take the following courses:

MKTG-291 Marketing, MGT-281 Introduction to Management, and BADM-480 Task-Based Internship or MKTG-499 Marketing Practicum, PLUS 17 other Marketing Courses.

Our students can be listed as studying members with CIM. You can become a CIM studying member whilst studying in the BBA Marketing Management program and gain access to many benefits that will support your university studies and help to develop your career. For more information please visit:

The BBA Marketing Management is currently the only academic degree in marketing management in Cyprus, which is a CIM accredited degree. Students will be exempt on an APL basis from:

• CIM Certificate in Professional Marketing/Professional Digital Marketing (L4)
• CIM Diploma in Professional Marketing (L6)
• CIM Diploma in Professional Digital Marketing (L6)

With a relevant degree from a CIM Accredited Degree University, you have up to five years from graduating to complete the additional module(s) to gain your full qualification. For more information regarding the exceptions and modules please visit:

Career Prospects

Marketing is a field which is characterised by continuous changes and challenges. It is among the most rapidly growing areas of business and not-for-profit organisations, both nationally and internationally. Due to the highly competitive nature of the field and its rapidly evolving ‘character’ there is a requirement for competent graduates. Career opportunities at graduate level range from: customer relations management, advertising, product and brand management, business development, public relations, sales, market research, marketing planning, and distribution.

Graduates can find a job in a variety of sectors such as financial services and banking, professional services (for example, accounting, insurance, legal), manufacturing, non-profit organisations, tertiary education, and in fashion and retail.

Occupational Profiles of Graduates with Examples

• Marketing Specialist
• Sales Manager
• Marketing Manager
• Brand Manager
• Account Manager
• Corporate Communications Manager
• Product Marketing Manager
• Corporate Social Responsibility Manager
• Content Team Leader

Access to Further Studies

Graduates can be accepted into second cycle degrees (Master’s Degree).

Academic Admission

The minimum admission requirement to an undergraduate programme of study is a recognized High School Leaving Certificate (HSLC) or equivalent internationally recognized qualification(s). Students with a lower HSLC grade than 7.5/10 or 15/20 or equivalent depending on the grading system of the country issuing the HSLC are provided with extra academic guidance and monitoring during the first year of their studies.

English Language Proficiency

The list below provides the minimum English Language Requirements (ELR) for enrollment to the programme of study. Students who do not possess any of the qualifications or stipulated grades listed below and hold IELTS with 4.5 and above, are required to take UNIC’s NEPTON English Placement Test (with no charge) and will receive English Language support classes.

• TOEFL – 525 and above
• Computer-based TOEFL – 193 and above
• Internet-based TOEFL – 80 and above
• IELTS – 6 and above
• Cambridge Exams [First Certificate] – B and above
• Cambridge Exams [Proficiency Certificate – C and above
• GCSE English Language “O” Level – C and above
• Michigan Examination of Proficiency in English (CaMLA) – Pass
• Pearson PTE General – Level 3 and above
• KPG (The Greek Foreign Language Examinations for the State Certificate of Language Proficiency) – Level B2 and above
• Anglia – Level B2 and above
• IEB Advances Programme English – Pass
• Examination for the Certificate of Proficiency in English (ECPE) Michigan Language Assessment by: Cambridge Assessment English & University of Michigan – 650 average score for ALL skills and above.

Assessment

Course assessment usually comprises of a final exam and continuous assessment. Continuous assessment can include amongst others, mid-terms, projects, weekly critical thinking exercises/activities, case study analysis, weekly class participation (for conventional).

Letter grades are calculated based on the weight of the final exam and the continuous assessment and the actual numerical marks obtained in these two assessment components. Based on the course grades the student’s semester grade point average (GPA) and cumulative point average (CPA) are calculated.

Graduation

The student must complete 240 ECTS and all programme requirements.

A minimum cumulative grade point average (CPA) of 2.0 is required. Thus, although a ‘D-‘ is a PASS grade, in order to achieve a CPA of 2.0 an average grade of ‘C’ is required.

Learning Outcomes

Upon successful completion of this program, the students should be able to:

1. Students will be demonstrating a deep knowledge and holistic understanding of marketing management principles and how these operate in close cooperation with all other operations of the organization, and how areas of corporate social responsibility, digital marketing, marketing communications, relationship and internal marketing, and consumer behavior are strategically integrated within an organization but also within the general local and international economy.
2. Students will be expected to develop strong research skills needed to gain insights into the marketplace and customers, use these insights for understanding consumer and customer behaviour and markets, and design marketing plans and offering products and services to address these varied needs of markets.
3. Students will be expected to formulate relevant marketing management plans, targeted to various markets, for effective actions pertaining to product and branding, pricing, marketing channels and communication decisions for maximum competitive advantage.

Academic Path

Section: A Major Requirements

ECTS: Min. 90 Max. 108

• MKTG-220 Technologies for the Social Web
• MKTG-256 Web-Based Applications Development
• MKTG-301 Social Media Marketing
• MKTG-331 CSR and Sustainable Marketing
• MKTG-350 Marketing for New Products
• MKTG-370 Omnichannel Retailing
• MKTG-375 Relationship Marketing and Internal Marketing
• MKTG-380 Marketing of Services
• MKTG-388 Small Firms and B2B Marketing
• MKTG-390 Digital Marketing
• MKTG-396 Marketing Research and Data Analytics
• MKTG-397 Integrated Marketing Communications
• MKTG-400 Brand Management
• MKTG-405 Media Planning
• MKTG-415 Neuromarketing and Artificial Intelligence
• MKTG-491 International Marketing
• MKTG-493 Strategic Marketing
• MKTG-496 Consumer Behavior

Section: B Business Support Requirements

ECTS: Min. 66 Max. 66

• ACCT-110 Accounting I
• ACCT-111 Accounting II
• BADM-230 Business Law
• BADM-234 Organizational Behavior
• BADM-431 Research Methods in Business
• BADM-439 Senior Simulation in Business
• BADM-475 Strategy and Business Policy
• BADM-493 Final Year Project
• ECON-261 Principles of Microeconomics
• ECON-262 Principles of Macroeconomics
• FIN-266 Managerial Finance
• MGT-281 Introduction to Management
• MKTG-291 Marketing

Section: C Major Business Electives

ECTS: Min. 6 Max. 18

• BADM-480 Task-Based Internship
• BADM-481 Business Task Assignment
• BADM-491 Special Topics in Business
• MKTG-499 Marketing Practicum

Section: D Language Expression

ECTS: Min. 18 Max. 30

• BADM-231 Business Communications
• BADM-332 Technical Writing and Research
• BENG-100 College English
• COMM-200 Business and Professional Communication
• ENGL-100 Basic Writing
• ENGL-101 English Composition

Section: E Computer/MIS Electives

ECTS: Min. 12 Max. 18

• COMP-150 Microcomputer Applications
• COMP-151 Computer Fundamentals
• MIS-151 Business Software Applications
• MIS-215 Project Management
• MIS-351 Information Systems Concepts
• MIS-390 E-Business

Section: F Mathematics Electives

ECTS: Min. 12 Max. 24

• IMGT-486 Quantitative Methods
• MATH-105 Intermediate Algebra
• MATH-108 Finite Maths with Applied Calculus
• MATH-221 Statistics I
• MATH-321 Statistics II
• MIS-270 Statistical Applications in Business

Section: G Humanities and Social Sciences Electives

ECTS: Min. 12 Max. 24

• ANTH-105 Cultural Anthropology
• ART-110 Introduction to Visual Arts
• ART-111 Greek Art
• BADM-121 Business Ethics
• ENGL-102 Western World Literature and Composition
• ESCI-200 Society and Environment
• EUS-103 Modern European History and Politics
• HIST-201 World History to 1500
• HIST-260 Cyprus History and Culture
• HIST-265 The US and World History Since 1945
• MUCT-107 Music Appreciation
• MUCT-110 Fundamentals of Music
• PHIL-101 Introduction to Philosophy
• PSCI-101 American National Government
• PSY-110 General Psychology I
• PSY-111 General Psychology II
• PSY-210 Social Psychology
• SOC-101 Principles of Sociology
• UNIC-100 University Experience

Semester Breakdown

Semester 1

• ACCT-110 Accounting I
• MIS-151 Business Software Applications
• ECON-261 Principles of Microeconomics
• MATH-108 Finite Maths with Applied Calculus
• ENGL-101 English Composition

Semester 2

• ACCT-111 Accounting II
• MATH-221 Statistics I
• ECON-262 Principles of Macroeconomics
• SOC-101 Principles of Sociology
• COMM-200 Business and Professional Communication

Semester 3

• MKTG-291 Marketing
• BADM-230 Business Law
• BADM-332 Technical Writing and Research
• PSY-110 General Psychology I
• FIN-266 Managerial Finance

Semester 4

• BADM-121 Business Ethics
• BADM-234 Organizational Behavior
• MKTG-220 Technologies for the Social Web
• FIN-215 Personal Finance
• MGT-281 Introduction to Management

Semester 5

• MKTG-350 Marketing for New Products
• MKTG-375 Relationship Marketing and Internal Marketing
• MKTG-388 Small Firms and B2B Marketing
• MKTG-256 Web-Based Applications Development
• MKTG-301 Social Media Marketing

Semester 6

• BADM-431 Research Methods in Business
• COMP-150 Microcomputer Applications
• MKTG-380 Marketing of Services
• MKTG-370 Omnichannel Retailing
• MKTG-331 CSR and Sustainable Marketing

Semester 7

• MKTG-396 Marketing Research and Data Analytics
• MKTG-397 Integrated Marketing Communications
• MKTG-405 Media Planning
• MKTG-400 Brand Management
• MKTG-496 Consumer Behavior

Semester 8

• BADM-493 Final Year Project
• MKTG-415 Neuromarketing and Artificial Intelligence
• MKTG-390 Digital Marketing
• MKTG-491 International Marketing
• MKTG-493 Strategic Marketing

Faculty

• Dr Melita Charitou
• Dr Marlen Demetriou
• Dr Leonidas Efthymiou
• Dr Epaminondas Epaminonda
• Dr Spyros Hadjidakis
• Mr Harry Kogetsidis
• Dr Marcos Komodromos
• Professor Despo Ktoridou
• Professor Petros Lois
• Dr Katerina Morphi
• Dr Antroulla Papakyriakou
• Professor Ioanna Papasolomou
• Dr Vasso Stylianou
• Professor Alkis Thrassou
• Professor Haritini Tsangari

Adjunct Faculty

• Dr Zanete Garanti
• Dr Georgia Katsifaraki
• Dr Michalis Koutsoullis
• Ms Anna Makrides
• Ms Koulla Michaelidou
• Mr George Zervides