Program Overview

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Digital Communications and Mass Media

Duration

4 years

Qualification Awarded

Bachelor of Arts in Digital Communications and Mass Media

Level of Qualification

Bachelor Degree (1st Cycle)

Language of Instruction

English

Mode of Study

Full-time or Part-time

Minimum ECTS Credits

240

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Profile of the Programme

Aims

1. To prepare students of the Diploma and BA and B.Sc. degrees for employment in the broad areas of communications, particularly in Radio/TV and Press Journalism, as well as in areas of Corporate Communication, like Advertising, Public Relations and Marketing.
2. To prepare students academically for continued MA studies in both the University of Nicosia M.A. Programme and in other English-speaking countries – USA and UK.
3. To provide students with a well-rounded contemporary background in the media area – academic and practical – so they can become leading professionals in the communication business.
4. To realise the above, the University of Nicosia aims at offering opportunities for practical applications in the University newspapers and in Cyprus radio and television channels, in commercial newspapers of the Cyprus market and in Public Relations and Corporate Communications Consultancies and Agencies.

Objectives

1. To provide students with the technical expertise necessary for employment in professional Radio/TV stations, or other production units, in different capacities i.e. production, editing, camera work, script writing, etc.
2. To give students a wide research background so they can work in different research capacities in media research being conducted in the market.
3. To give students a well-organised theoretical background about the history and development of the media so they can work in media positions other than production in the market, or to pursue further academic studies.

Career Prospects

Graduates of the programme can be employed as online programme directors, social media strategists or public relations officers, reporters and producers in the mass media such as newspapers and magazines, public relations and advertising agencies, and state and private radio and TV channels. This programme will also prepare students to embark on careers in political communication and research and consultancy.

Access to Further Studies

Graduates of the programme can be accepted into Second Cycle degrees (Master’s Degree).

Academic Admission

The minimum admission requirement to an undergraduate programme of study is a recognized High School Leaving Certificate (HSLC) or equivalent internationally recognized qualification(s). Students with a lower HSLC grade than 7.5/10 or 15/20 or equivalent depending on the grading system of the country issuing the HSLC are provided with extra academic guidance and monitoring during the first year of their studies.

English Language Proficiency

The list below provides the minimum English Language Requirements (ELR) for enrollment to the programme of study. Students who do not possess any of the qualifications or stipulated grades listed below and hold IELTS with 4.5 and above, are required to take UNIC’s NEPTON English Placement Test (with no charge) and will receive English Language support classes.

• TOEFL – 525 and above
• Computer-based TOEFL – 193 and above
• Internet-based TOEFL – 80 and above
• IELTS – 6 and above
• Cambridge Exams [First Certificate] – B and above
• Cambridge Exams [Proficiency Certificate – C and above
• GCSE English Language “O” Level – C and above
• Michigan Examination of Proficiency in English (CaMLA) – Pass
• Pearson PTE General – Level 3 and above
• KPG (The Greek Foreign Language Examinations for the State Certificate of Language Proficiency) – Level B2 and above
• Anglia – Level B2 and above
• IEB Advances Programme English – Pass
• Examination for the Certificate of Proficiency in English (ECPE) Michigan Language Assessment by: Cambridge Assessment English & University of Michigan – 650 average score for ALL skills and above

Assessment

Course assessment usually comprises of a comprehensive final exam and continuous assessment. Continuous assessment can include amongst others, mid-terms, projects, and class participation.

Letter grades are calculated based on the weight of the final exam and the continuous assessment and the actual numerical marks obtained in these two assessment components. Based on the course grades the student’s semester grade point average (GPA) and cumulative point average (CPA) are calculated.

Graduation

The student must complete 240 ECTS and all programme requirements.

A minimum cumulative grade point average (CPA) of 2.0 is required. Thus, although a ‘D-‘ is a PASS grade, in order to achieve a CPA of 2.0 an average grade of ‘C’ is required.

Learning Outcomes

On completion of the programme the student will be able to:

1. Develop Skills and Competences in the practice of Journalism
2. Develop Skills and Competences in Radio Production
3. Develop Skills and Competences in Television Production
4. Develop Skills and Competences in advanced and new media production techniques, such as web pages, internet radio and podcasting
5. Have conceptual knowledge of the different theoretical perspectives relating to Communication Studies and The Media
6. Acquire and apply Research Skills and Competences in all the key areas of Communications Radio, TV, Printed Press and Internet
7. Develop abilities to analyse and synthesise
8. Learn the application of knowledge in practice
9. Acquire practical knowledge of at least one foreign language
10. Design and manage projects relevant to Communication studies
11. Learn good practices pertaining to team work
12. Enhance the development and achievement of quality in the profession
13. Encourage leadership skills
14. Be better equipped in relation to independent and more critical media analysis skills, particularly in relation to the challenges of media literacy
15. Acquire a more global/European media background and perspective
16. Pass on creative skills in all media fields based on experience and knowledge
17. Be more sensitive to multiculturalism and tolerance of difference
18. Prepare students for all the challenges of new media technologies

Academic Path

Section A: Major Requirements

ECTS: Min. 168 Max. 168

• COMM-116 Audio Production 6
• COMM-117 Video Production 6
• COMM-125 Journalism in the Digital Era 6
• COMM-135A Introduction to Communication Studies 6
• COMM-190 Film 6
• COMM-212 Editing and Compositing in Digital Media 6
• COMM-216 Radio Production 6
• COMM-220 Writing for Digital Media 6
• COMM-223 Documentary Photography in the Digital Era 6
• COMM-230 Voice and Diction 6
• COMM-241 Communication and Media Research Methods 6
• COMM-302 Creative Production and Publishing 6
• COMM-321 Public Relations Principles 6
• COMM-322 Public Relations Methods 6
• COMM-344 Persuasion and Media Culture 6
• COMM-384 Digital Media and Youth Culture 6
• COMM-391 Digital Media Management 6
• COMM-400 Media Literacy 6
• COMM-401 Lifestyle and Fan-based Media 6
• COMM-410 Internet TV 6
• COMM-415 Internet Radio 6
• COMM-419 Popular Music, Culture and Media 6
• COMM-421 Documentary Production 6
• COMM-431 Gender and Communication 6
• COMM-440 Communication Law and Media Ethics 6
• COMM-441 Media and Cultural Theory 6
• COMM-442 Communication Internship 6
• COMM-490 Senior Year Project 6

Section: B Major Electives

ECTS: Min. 18 Max. 36

• COMM-325 Event Management 6
• COMM-398 Integrated Marketing Communications 6
• COMM-422 PR Campaign Development and Management 6
• DES-260 Photography I 6
• ENGL-102 Western World Literature and Composition 6
• HIST-257 Modern Cypriot History and Politics 6
• MULT-160 Introduction to Multimedia 6
• SOC-101 Principles of Sociology 6

Section: C Language Expression

ECTS: Min. 12 Max. 30

• BADM-231 Business Communications 6
• BADM-332 Technical Writing and Research 6
• COMM-200 Business and Professional Communication 6
• ENGL-101 English Composition 6
• GREK-150 Greek Language 6
• GREK-161 Advanced Greek Language 6

Section: D Humanities and Social Sciences Electives

ECTS: Min. 12 Max. 36

• ANTH-105 Cultural Anthropology 6
• ART-110 Introduction to Visual Arts 6
• ESCI-200 Society and Environment 6
• EUS-103 Modern European History and Politics 6
• HIST-201 World History to 1500 6
• HIST-265 The US and World History Since 1945 6
• PHIL-101 Introduction to Philosophy 6
• PHIL-120 Ethics 6
• PSCI-101 American National Government 6
• PSY-110 General Psychology I 6
• PSY-111 General Psychology II 6
• PSY-210 Social Psychology 6

Semester Breakdown

Semester 1

• COMM-116 Audio Production 6
• COMM-117 Video Production 6
• COMM-135A Introduction to Communication Studies 6
• COMM-190 Film 6
• ENGL-101 English Composition 6

Semester 2

• COMM-125 Journalism in the Digital Era 6
• COMM-212 Editing and Compositing in Digital Media 6
• COMM-216 Radio Production 6
• COMM-398 Integrated Marketing Communications 6
• ART-110 Introduction to Visual Arts 6

Semester 3

• COMM-220 Writing for Digital Media 6
• COMM-223 Documentary Photography in the Digital Era 6
• COMM-321 Public Relations Principles 6
• COMM-302 Creative Production and Publishing 6
• PSY-110 General Psychology I 6

Semester 4

• COMM-322 Public Relations Methods 6
• COMM-241 Communication and Media Research Methods 6
• COMM-230 Voice and Diction 6
• SOC-101 Principles of Sociology 6
• PSY-111 General Psychology II 6

Semester 5

• COMM-344 Persuasion and Media Culture 6
• COMM-384 Digital Media and Youth Culture 6
• COMM-391 Digital Media Management 6
• COMM-325 Event Management 6
• BADM-332 Technical Writing and Research 6

Semester 6

• COMM-400 Media Literacy 6
• COMM-401 Lifestyle and Fan-based Media 6
• COMM-410 Internet TV 6
• COMM-415 Internet Radio 6
• ANTH-105 Cultural Anthropology 6

Semester 7

• COMM-419 Popular Music, Culture and Media 6
• COMM-421 Documentary Production 6
• COMM-431 Gender and Communication 6
• COMM-442 Communication Internship 6
• MULT-160 Introduction to Multimedia 6

Semester 8

• COMM-422 PR Campaign Development and Management 6
• COMM-440 Communication Law and Media Ethics 6
• COMM-441 Media and Cultural Theory 6
• COMM-490 Senior Year Project 6
• PSY-210 Social Psychology 6

Faculty

• Professor Michael Hajimichael
• Dr Marcos Komodromos
• Professor Nicholas Nicoli
• Professor Tao Papaioannou
• Professor Paschalis Paschali
• Dr George Pavlides
• Dr Nicos Philippou
• Ms Sophia Tsangaridou

Adjunct Faculty

• Dr Rafaela Orphanides
• Dr Maria Stylianidou
• Antigoni Themistokleous