Master in Marketing & Communication

Program Overview

The Master in Marketing, Management, Communication & Media from Sorbonne University prepares students for careers in communications, marketing, media, and public relations. The 18-month program combines a multidisciplinary approach with interactive teaching methods, including guest speaker sessions and optional internships. Graduates are equipped with the skills to develop effective communication, brand, media, and management strategies for businesses. The program is accredited by the UAE Commission for Academic Accreditation and leads to a Master's degree.

Program Outline

Degree Overview:

• Programme Name:
Master in Marketing, Management, Communication & Media
• Duration:
18 months
• Delivery Language:
English
• Degree Awarded:
Master's degree by Sorbonne University, accredited by UAE Commission for Academic Accreditation

Programme Objectives:

• Prepare students for diverse career opportunities in communications, marketing, media & public relations
• Develop effective communication, brand, media and management strategies for businesses using global industry standards
• Enhance decision-making skills through identification of new market segments, media development, strategic branding, HR policies
• Equip graduates with tools to create impactful messaging and handle crucial PR situations

Programme Content and Structure:

• Multidisciplinary approach covering communication, management, branding, media & global strategies
• Semester-based system covering Communication & organisations, Professional specialisation, Decision-making support tools

Semester 1:

- Information and Communication Theories and Social Sciences:

Global Communication Studies, Tourism, Heritage & Communication

- Communication Strategies in the Economic and Social Environment:

Public Relations, Digital Revolution & Business Models

- Organisations, Structures and Functions:

Sociology and Theories of Organisations, Strategic Planning, Business Models

Semester 2:

- Marketing Strategies:

Global Strategies, Advertising Strategies, Brand & Destination Marketing

- Management of Human Resources:

Management & Performance, Corporate Social Responsibility, People Management practices

- Communication Strategies:

Socio-semiotics of Consumption, Tourism & Communication (3), Communication & Research plans

- Media Strategies:

Adaptation, Innovation & Media, Global Media, Media & Off-media strategies

Semester 3:

- Language and Communication:

Communication & Organisation, Media Studies (Fashion), Digital HR & Management

- Decision Making Tools:

Business Game Simulation, Innovation, Design Thinking & Branding, Press Relations, Event strategies

- Studies Elaboration and Recommendations submission:

Qualitative & Quantitative studies, Brand Identity analysis

- Writing a Thesis:

Applied research methods for thesis analysis

Assessment:

• Regular assignments, presentations, group projects
• Final exams for specific modules
• Master thesis based on applied research and recommendations

Teaching:

• Interactive classroom lectures & discussions
• Case studies and real-world applications
• Guest speaker sessions with industry professionals
• Optional internship opportunities with regional & global companies

Careers:

• Communication, Marketing, PR professionals in agencies/organizations
• HR Consultants in business organizations
• Project Managers utilizing skills in strategic communication

Other:

• Typical course delivery format:
Day | Morning | Evening
• --------- | -------- | --------
Monday | | 4:30 - 8:30 PM Tuesday | | 4:30 - 8:30 PM

• Programme tuition fees (over 2 years): AED 166,400 (approximately US$ 45,344) • Payment of Fees: Click here