Program Overview

Digital Marketing BA Honours

Overview

The Digital Marketing BA Honours course is designed to meet industry needs in combining user-centred, creative, media and marketing communications with strategic marketing, analysis and management. It covers understanding digital consumer behaviour; developing digital and channel marketing strategies; employing digital tactics, tools and channels; and applying data-led approaches to planning, measurement and analysis.

Course Structure

The course is divided into three years, with the option to undertake a professional placement year in the UK or an international experience year.

Year 1

• Digital Marketing Enterprise and Innovation
• Digital Marketing Essentials
• Fundamentals of Marketing
• Understanding Consumers
• Web Design and Content Creation

Year 2

• Consumer Insights
• Convergent Media
• Data Analytics
• Digital Marketing Communications and Channel Optimisation
• Ethics and Social Responsibility in Marketing
• Global Consumer Engagement
• Marketing B2B
• Search Marketing
• Social Media Marketing
• WBS Study Abroad Experience
• WBS Work Experience

Placement Year

• Professional Placement Year in the UK
• International Experience Year at a partner overseas institution

Year 3

• Customer Relationship Management
• Destination Cultural and Heritage Marketing
• Digital Marketing Strategy and Planning
• Final Major Project
• Global Marketing Management
• Managing Brands
• New Product Development
• Sustainability Marketing

Entry Requirements

UK

• A Levels: BBC (112 UCAS Tariff points)
• T levels: 112 UCAS Tariff points
• International Baccalaureate: 112 UCAS Tariff points from all components of the Diploma Programme
• BTEC Extended Diploma: DMM
• BTEC Diploma: DD
• Access: 112 UCAS Tariff points from the Access course
• GCSE English Language: grade 4/C
• GCSE Maths: grade 4/C

International

• International Baccalaureate: 112 UCAS Tariff points from all components of the Diploma Programme
• We accept a wide range of international high school level qualifications
• English language requirements: IELTS score of 6.0 overall, with a score of 5.5 in each component

Fees and Funding

UK

• Tuition fee: £9,535 (Price per academic year)
• Funding: tuition fee loans, scholarships, and other funding options available

International

• Tuition fee: £17,000 (Price per academic year)
• Funding: international student funding options available

Teaching and Assessment

• Teaching methods: lectures, seminars, workshops, problem-based and blended learning
• Assessment: practical, written exams, coursework

Facilities

• The Learning Platform
• Lecture theatres
• Library
• Bloomberg Financial Market Suite
• Digital Marketing Lab
• Meeting spaces
• Cafe

Course Location

• Marylebone Campus

Westminster Business School

• Based in the heart of London's political, media and financial services
• Excellent industry links and a strong commitment to social enterprise
• Courses accredited by professional bodies including ACCA, CIOB, CIM, CIPD, and RICS

Related Courses

• Business Management (Marketing) BA Honours
• Marketing Communications with AI Integration BA Honours
• International Marketing BA Honours