Program Overview

Digital Marketing Management MSc

Overview

The Digital Marketing Management MSc is a postgraduate course that prepares students to specialize in planning and applying digital marketing strategies and solutions. The course combines user-centered, creative, media, and marketing communications with strategic marketing, analysis, and management.

Course Structure

The course consists of the following modules:

• Digital Customer Experience
• Consumer Psychology and Research
• Digital Marketing and Innovation
• Multi-Platform Marketing Communications
• Digital Marketing Strategy
• Web Design and Analytics
• Social Media and Content Marketing
• Final Major Project

Entry Requirements

• A minimum of a lower second-class honors degree (2:2) in a relevant discipline
• If the first language is not English, an IELTS 6.5 overall, with a minimum of 6.0 in each component
• Alternative professional qualifications with at least three years' relevant professional experience will also be considered

Tuition Fees

• UK tuition fee: £16,700 (price per academic year)
• International tuition fee: £19,500 (price per academic year)

Careers

The course prepares students for a wide variety of roles in business, including:

• Content marketing executive
• Digital marketing account manager
• Digital marketing analyst
• Digital marketing campaign manager
• Digital marketing manager
• Digital producer
• Display advertising executive
• E-commerce marketing specialist
• Pay-per-click analyst
• Programmatic executive
• Search engine optimization executive
• Social media specialist

Facilities

The course is based at the Marylebone Campus, which has benefited from a multi-million-pound refurbishment resulting in new workshops, digital studios, and development of the Marylebone Library.

Teaching and Assessment

The course includes a variety of assessments, which typically fall into two broad categories:

• Practical: examples include presentations, podcasts, blogs
• Coursework: examples include essays, in-class tests, portfolios, dissertation

Supporting You

The university offers a range of support services, including:

• Study support: workshops, 1-2-1 support, and online resources to help improve academic and research skills
• Personal tutors: support students in fulfilling their academic and personal potential
• Student advice team: provide specialist advice on a range of issues, including funding, benefits, and visas
• Extra-curricular activities: volunteering opportunities, sports and fitness activities, student events, and more

Related Courses

• Master of Business Administration (MBA)
• Marketing Management MA/MSc
• Marketing Communications MA/MSc

Contact Us

For more information, please contact the university's dedicated team.