Digital Marketing Management MSc
Overview
The Digital Marketing Management MSc is a postgraduate course that prepares students to specialize in planning and applying digital marketing strategies and solutions. The course combines user-centered, creative, media, and marketing communications with strategic marketing, analysis, and management.
Course Structure
The course consists of the following modules:
- Digital Customer Experience
- Consumer Psychology and Research
- Digital Marketing and Innovation
- Multi-Platform Marketing Communications
- Digital Marketing Strategy
- Web Design and Analytics
- Social Media and Content Marketing
- Final Major Project
Entry Requirements
- A minimum of a lower second-class honors degree (2:2) in a relevant discipline
- If the first language is not English, an IELTS 6.5 overall, with a minimum of 6.0 in each component
- Alternative professional qualifications with at least three years' relevant professional experience will also be considered
Tuition Fees
- UK tuition fee: £16,700 (price per academic year)
- International tuition fee: £19,500 (price per academic year)
Careers
The course prepares students for a wide variety of roles in business, including:
- Content marketing executive
- Digital marketing account manager
- Digital marketing analyst
- Digital marketing campaign manager
- Digital marketing manager
- Digital producer
- Display advertising executive
- E-commerce marketing specialist
- Pay-per-click analyst
- Programmatic executive
- Search engine optimization executive
- Social media specialist
Facilities
The course is based at the Marylebone Campus, which has benefited from a multi-million-pound refurbishment resulting in new workshops, digital studios, and development of the Marylebone Library.
Teaching and Assessment
The course includes a variety of assessments, which typically fall into two broad categories:
- Practical: examples include presentations, podcasts, blogs
- Coursework: examples include essays, in-class tests, portfolios, dissertation
Supporting You
The university offers a range of support services, including:
- Study support: workshops, 1-2-1 support, and online resources to help improve academic and research skills
- Personal tutors: support students in fulfilling their academic and personal potential
- Student advice team: provide specialist advice on a range of issues, including funding, benefits, and visas
- Extra-curricular activities: volunteering opportunities, sports and fitness activities, student events, and more
Related Courses
- Master of Business Administration (MBA)
- Marketing Management MA/MSc
- Marketing Communications MA/MSc
Contact Us
For more information, please contact the university's dedicated team.
Careers
Digital marketing is fast becoming one of the most important skills demanded by employers as opportunities for customisation and personalisation provide new opportunities for businesses to offer greater value to customers.
Our course prepares you to create and execute digital marketing strategy. During your study, as in the workplace, you will identify business opportunities and customer needs using social media, websites, email and content.
This helps you stand out when applying for jobs in digital marketing communications, analytics, e-commerce and content marketing, in-house or in agencies. You may choose to specialise in areas such as Pay-Per-Click (PPC) or Search Engine Optimisation (SEO) or pursue continued professional development with the CIM.
The University's Careers and Employability Service has built up a network of over 3,000 employers around the world, helping all our students explore and connect with exciting opportunities and careers.
Get yourself work-ready
Course designed in consultation with industry, preparing you to take the lead in digital marketing strategy.
Develop your CQ
Develop your cultural intelligence studying alongside students from over 100 different countries.
Improve your decision-making skills
Learn to think critically and make evidence-based decisions using solid marketing metrics and analytics.
Industry links
Many of the staff who currently teach on this course have extensive professional experience in a range of business sectors and many maintain links with industry through consultancy and training work.
Through our Alumni Voices series, you’ll also hear from former postgraduate Marketing students, who will share experiences, including those who work for global media groups or have established their own marketing consultancies.
Job roles
The course will prepare you for a wide variety of roles in business.
- Content marketing executive
- Digital marketing account manager
- Digital marketing analyst
- Digital marketing campaign manager
- Digital marketing manager
- Digital producer
- Display advertising executive
- E-commerce marketing specialist
- Pay-per-click analyst
- Programmatic executive
- Search engine optimisation executive
- Social media specialist
Employers value graduates who have invested in their personal and professional development – and our Westminster Employability Award gives you the chance to formally document and demonstrate these activities and achievements.
The award is flexible and can be completed in your own time, allowing you to choose from a set of extracurricular activities.
Activities might include gaining experience through a part-time job or placement, signing up to a University-run scheme – such as mentoring or teaching in a school – or completing online exercises.
Dr Brenda Patil
Senior Lecturer
Dr Brenda Patil is a Senior Lecturer in Digital Marketing and a Course Leader for the Digital Marketing Management MSc at School of Management and Marketing, University of Westminster. Currently, Brenda teaches and leads a range of digital marketing modules.
Prior to joining Westminster, Brenda worked as a Lecturer in Marketing at University of Lincoln, as a Postgraduate Research Intern at Anglia Ruskin University and with Higher Education sector in London for over 12 years.
Brenda holds a PhD in the field of Digital Marketing and SME Internationalisation from Anglia Ruskin University, a Master’s in Business Administration from the University of Wales and a BSc in Computer Science, Mathematics and Statistics from India. She is a Fellow with the Higher Education Academy (HEA).
Personal highlights of my career have been working with Indian and UK micro and small businesses in designing websites for better user experience and providing consultancy services on adopting digital platforms to drive customer traffic to enhance internationalisation within their business process.
- Dr Richard Berry - Head of School - Mngmt & Mrkt
- Dr Brenda Patil - Senior Lecturer
- Dr Rajab Ghandour - Senior Lecturer
- Dr Aster Mekonnen - Lecturer
- Annetta Paps-King - Lecturer
- Dr Arthur Egwuonwu - Lecturer
Global city location
Based in our Marylebone Campus in central London, you’ll enjoy the benefits of studying in a major global city.
Build connections
Connect with peers, marketing professionals and future employers through our links with the CIM and IDM.
Be a change maker
Become a responsible business leader who bring positive, ethical, inclusive change.
Below you will find how learning time and assessment types are distributed on this course. The graphs below give an indication of what you can expect through approximate percentages, taken either from the experience of previous cohorts, or based on the standard module diet where historic course data is unavailable. Changes to the division of learning time and assessment may be made in response to feedback and in accordance with our terms and conditions.
How you’ll be taught
Teaching methods across all our postgraduate courses focus on active student learning through lectures, seminars, workshops, problem-based and blended learning, and where appropriate practical application. Learning typically falls into two broad categories:
- Scheduled hours: examples include lectures, seminars, practical classes, workshops, supervised time in a studio
- Independent study: non-scheduled time in which students are expected to study independently. This may include preparation for scheduled sessions, dissertation/final project research, follow-up work, wider reading or practice, completion of assessment tasks, or revision
How you’ll be assessed
Our postgraduate courses include a variety of assessments, which typically fall into two broad categories:
- Practical: examples include presentations, podcasts, blogs
- Coursework: examples include essays, in-class tests, portfolios, dissertation
