Digital Marketing Management M - University of W

Tuition Fee

GBP 19,500

Per year

Start Date

2025-09-01

Medium of studying

On campus

Duration

12 months

Program Facts

About Program

About University

Admission Requirements

Program Facts

Program Details

Degree

Masters

Major

Digital Marketing | Marketing | Information Technology

Area of study

Business and Administration | Information and Communication Technologies

Education type

On campus

Timing

Full time

Course Language

English

Tuition Fee

Average International Tuition Fee

GBP 19,500

Intakes

Program start date	Application deadline
2025-09-01	-
2026-01-01	-

About Program

Program Overview

Digital Marketing Management MSc

Overview

The Digital Marketing Management MSc is a postgraduate course that prepares students to specialize in planning and applying digital marketing strategies and solutions. The course combines user-centered, creative, media, and marketing communications with strategic marketing, analysis, and management.

Course Structure

The course consists of the following modules:

Digital Customer Experience
Consumer Psychology and Research
Digital Marketing and Innovation
Multi-Platform Marketing Communications
Digital Marketing Strategy
Web Design and Analytics
Social Media and Content Marketing
Final Major Project

Entry Requirements

A minimum of a lower second-class honors degree (2:2) in a relevant discipline
If the first language is not English, an IELTS 6.5 overall, with a minimum of 6.0 in each component
Alternative professional qualifications with at least three years' relevant professional experience will also be considered

Tuition Fees

UK tuition fee: £16,700 (price per academic year)
International tuition fee: £19,500 (price per academic year)

Careers

The course prepares students for a wide variety of roles in business, including:

Content marketing executive
Digital marketing account manager
Digital marketing analyst
Digital marketing campaign manager
Digital marketing manager
Digital producer
Display advertising executive
E-commerce marketing specialist
Pay-per-click analyst
Programmatic executive
Search engine optimization executive
Social media specialist

Facilities

The course is based at the Marylebone Campus, which has benefited from a multi-million-pound refurbishment resulting in new workshops, digital studios, and development of the Marylebone Library.

Teaching and Assessment

The course includes a variety of assessments, which typically fall into two broad categories:

Practical: examples include presentations, podcasts, blogs
Coursework: examples include essays, in-class tests, portfolios, dissertation

Supporting You

The university offers a range of support services, including:

Study support: workshops, 1-2-1 support, and online resources to help improve academic and research skills
Personal tutors: support students in fulfilling their academic and personal potential
Student advice team: provide specialist advice on a range of issues, including funding, benefits, and visas
Extra-curricular activities: volunteering opportunities, sports and fitness activities, student events, and more

Related Courses

Master of Business Administration (MBA)
Marketing Management MA/MSc
Marketing Communications MA/MSc

Contact Us

For more information, please contact the university's dedicated team.

Program Outline

Careers

Digital marketing is fast becoming one of the most important skills demanded by employers as opportunities for customisation and personalisation provide new opportunities for businesses to offer greater value to customers.

Our course prepares you to create and execute digital marketing strategy. During your study, as in the workplace, you will identify business opportunities and customer needs using social media, websites, email and content.

This helps you stand out when applying for jobs in digital marketing communications, analytics, e-commerce and content marketing, in-house or in agencies. You may choose to specialise in areas such as Pay-Per-Click (PPC) or Search Engine Optimisation (SEO) or pursue continued professional development with the CIM.

The University's Careers and Employability Service has built up a network of over 3,000 employers around the world, helping all our students explore and connect with exciting opportunities and careers.

Get yourself work-ready

Course designed in consultation with industry, preparing you to take the lead in digital marketing strategy.

Develop your CQ

Develop your cultural intelligence studying alongside students from over 100 different countries.

Improve your decision-making skills

Learn to think critically and make evidence-based decisions using solid marketing metrics and analytics.

Industry links

Many of the staff who currently teach on this course have extensive professional experience in a range of business sectors and many maintain links with industry through consultancy and training work.

Through our Alumni Voices series, you’ll also hear from former postgraduate Marketing students, who will share experiences, including those who work for global media groups or have established their own marketing consultancies.

Job roles

The course will prepare you for a wide variety of roles in business.

Content marketing executive
Digital marketing account manager
Digital marketing analyst
Digital marketing campaign manager
Digital marketing manager
Digital producer
Display advertising executive
E-commerce marketing specialist
Pay-per-click analyst
Programmatic executive
Search engine optimisation executive
Social media specialist

Westminster Employability Award

Employers value graduates who have invested in their personal and professional development – and our Westminster Employability Award gives you the chance to formally document and demonstrate these activities and achievements.

The award is flexible and can be completed in your own time, allowing you to choose from a set of extracurricular activities.

Activities might include gaining experience through a part-time job or placement, signing up to a University-run scheme – such as mentoring or teaching in a school – or completing online exercises.

Course Leader

Dr Brenda Patil

Senior Lecturer

Dr Brenda Patil is a Senior Lecturer in Digital Marketing and a Course Leader for the Digital Marketing Management MSc at School of Management and Marketing, University of Westminster. Currently, Brenda teaches and leads a range of digital marketing modules.

Prior to joining Westminster, Brenda worked as a Lecturer in Marketing at University of Lincoln, as a Postgraduate Research Intern at Anglia Ruskin University and with Higher Education sector in London for over 12 years.

Brenda holds a PhD in the field of Digital Marketing and SME Internationalisation from Anglia Ruskin University, a Master’s in Business Administration from the University of Wales and a BSc in Computer Science, Mathematics and Statistics from India. She is a Fellow with the Higher Education Academy (HEA).

Personal highlights of my career have been working with Indian and UK micro and small businesses in designing websites for better user experience and providing consultancy services on adopting digital platforms to drive customer traffic to enhance internationalisation within their business process.

Course Team

Dr Richard Berry - Head of School - Mngmt & Mrkt
Dr Brenda Patil - Senior Lecturer
Dr Rajab Ghandour - Senior Lecturer
Dr Aster Mekonnen - Lecturer
Annetta Paps-King - Lecturer
Dr Arthur Egwuonwu - Lecturer

Why study this course?

Global city location

Based in our Marylebone Campus in central London, you’ll enjoy the benefits of studying in a major global city.

Build connections

Connect with peers, marketing professionals and future employers through our links with the CIM and IDM.

Be a change maker

Become a responsible business leader who bring positive, ethical, inclusive change.

Teaching and Assessment

Below you will find how learning time and assessment types are distributed on this course. The graphs below give an indication of what you can expect through approximate percentages, taken either from the experience of previous cohorts, or based on the standard module diet where historic course data is unavailable. Changes to the division of learning time and assessment may be made in response to feedback and in accordance with our terms and conditions.

How you’ll be taught

Teaching methods across all our postgraduate courses focus on active student learning through lectures, seminars, workshops, problem-based and blended learning, and where appropriate practical application. Learning typically falls into two broad categories:

Scheduled hours: examples include lectures, seminars, practical classes, workshops, supervised time in a studio
Independent study: non-scheduled time in which students are expected to study independently. This may include preparation for scheduled sessions, dissertation/final project research, follow-up work, wider reading or practice, completion of assessment tasks, or revision

How you’ll be assessed

Our postgraduate courses include a variety of assessments, which typically fall into two broad categories:

Practical: examples include presentations, podcasts, blogs
Coursework: examples include essays, in-class tests, portfolios, dissertation

About University

Masters

Bachelors

Diploma

Foundation

Courses

University of Westminster

Overview:

University of Westminster is a public university located in London, England. It offers a wide range of undergraduate and postgraduate programs across various disciplines. The university is known for its focus on practical learning and its strong connections to the industry.

Services Offered:

Student Life and Campus Experience:

The university has four campuses across London, providing students with a vibrant and diverse campus experience. Students have access to various facilities, including a cinema, gallery spaces, and sports facilities. The university also offers a range of student support services, including career guidance, academic support, and mental health services.

Key Reasons to Study There:

Location:

Practical Learning:

Industry Connections:

Diverse Student Body:

Academic Programs:

The university offers a wide range of academic programs, including:

Undergraduate courses:

Postgraduate courses:

Other:

The university has a strong commitment to research and innovation, with a focus on areas such as sustainability, social justice, and digital technologies. It also has a dedicated alumni network, providing support and opportunities for graduates.

Total programs

958

Admission Requirements

Entry Requirements:

UK, EU, and International Students:
A minimum of a lower second class honours degree (2:2).
Relevant degree disciplines include business studies, economics, geography, management, and operation research.
Students with qualifications in other disciplines such as engineering, environmental sciences, the humanities, and languages are also encouraged to apply.
Alternative professional qualifications with at least three years' relevant professional experience will also be considered.
You should have an IELTS 6.5 with at least 6.5 in writing and no element below 6.0.

Location

Ambassadors

Video

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