Program Overview

Event Design and Management MA

Overview

The Event Design and Management MA is a postgraduate course that focuses on the strategic development, design, and logistical organization of various types of events. The course is designed for individuals who want to enter or make further progress in management-level careers in the fast-expanding field of event management.

Course Structure

The course consists of core and option modules, which provide students with a comprehensive understanding of event management principles, practices, and strategies.

Core Modules

• Research Consultancy Project: Enables students to embark on an extended period of detailed and individual study on a tourism or events topic with the guidance of a supervisor.
• Event Experience Design: Provides students with the skills and knowledge needed to create memorable experiences that captivate audiences and achieve sustainable organizational goals.
• Leadership for Event Professionals: Equips students with a deep understanding of the roles, responsibilities, and skills required to be a successful event leader.
• Rethinking Events: Introduces students to the latest ideas about the 'power' of events and how they can be used to achieve wider personal, community, and societal objectives.

Option Modules

• Live Event Project Management: Focuses on the practical delivery of an event, considering how the staging of an event can achieve a range of business objectives.
• Global Events: Provides students with in-depth real-world and theoretical knowledge of global event management, focusing on sports events and cultural festivals that have a global status.
• Crisis Management and Resilience for Tourism and Events: Offers students a comprehensive understanding of crisis management principles and resilience strategies.
• Designing Event Spaces and Places: Draws on the analysis of events using place-based and urban design perspectives, helping students understand how events affect spaces/places and how spaces/places affect events.
• The Social and Cultural Value of Community Events: Explores how events can build community networks, relationships, and opportunities, and how they can contribute to the places and people that are engaged in their production and consumption.
• Digital Marketing and Innovation: Introduces students to the contemporary digital marketing environment, considering a range of innovative and disruptive approaches to digital marketing communications.
• Entrepreneurial Mindset and Opportunities Creation: Introduces students to the concepts of entrepreneurship and the role of the entrepreneurial mind-set, exploring important entrepreneurial characteristics associated with successful entrepreneurial behavior and process.
• Public Relations and Reputation Management: Considers public relations' role in marketing and corporate communications for both short and long-term brand reputation building.
• Social Media and Content Marketing: Focuses on the creation of optimized content for social media and content marketing, including engaging audiences and incentivizing conversion.

Entry Requirements

• A minimum of a lower second-class honors degree (2:2) or equivalent work experience in the conference or events industry.
• If the first language is not English, students should have an IELTS 6.5 with at least 6.5 in writing and no element below 6.0.
• Applicants are required to submit one academic reference.

Fees and Funding

• UK tuition fee: £1,225 (price per 20-credit module)
• International tuition fee: £1,985 (price per 20-credit module)
• Alumni discount: Available for eligible students
• Funding: Various funding schemes available, including Student Finance England (SFE) and scholarships

Research Groups

• Place and Experience Research Group

Supporting You

• Study support: Workshops, 1-2-1 support, and online resources to help improve academic and research skills
• Personal tutors: Support students in fulfilling their academic and personal potential
• Student advice team: Provide specialist advice on a range of issues, including funding, benefits, and visas
• Extra-curricular activities: Volunteering opportunities, sports and fitness activities, student events, and more

Facilities

• The Learning Platform
• Lecture theatres
• Library
• Bloomberg Financial Market Suite
• Digital Marketing Lab
• Meeting spaces
• Cafe

Course Location

• Marylebone Campus

Related Courses

• Event Design and Management MA (1 year)
• Tourism Management MA (2 years)
• Tourism Management MA (1 year)