Fashion Marketing and Promotion BA Honours
| Program start date | Application deadline |
| 2024-09-01 | - |
| 2024-09-25 | - |
| 2025-09-25 | - |
Program Overview
The Fashion Marketing and Promotion BA Honours program at the University of Westminster prepares students for careers in the dynamic fashion industry. It emphasizes creative, technical, and business skills development, providing students with the knowledge and abilities needed to excel in marketing and promotion roles within the fashion sector. The program offers a blend of theoretical and practical learning, including industry-based projects and a potential placement year, ensuring graduates are industry-ready and equipped for success.
Program Outline
Fashion Marketing and Promotion BA Honours - University of Westminster
Degree Overview:
This program is designed for creative, passionate, and motivated students who want to pursue a career in the fashion industry, specifically within the realm of marketing and promotion. The course aims to provide a solid understanding of business in the digital era and equip students with the skills needed to thrive in the dynamic fashion promotion industry. The program emphasizes the development of creative, technical, and business skills on a commercial level. It aims to help students realize their potential by directing them to areas of greatest interest, both for their studies and future careers. The course is designed to respond to the changing needs of fashion brands in the current innovative fashion industry landscape. Industry experts are increasingly seeking creative and digitally literate fashion business graduates to drive their marketing and promotion strategies across multiple customer touchpoints.
Outline:
The program is a 3 or 4-year full-time course, with the option of a placement year between years 2 and 3.
Year 1:
- Modules:
- Creative Fashion Media and Promotion
- Creativity and Collaboration for Fashion Marketing
- Digital Fashion Marketing
- Fashion Styling and Brand Identity
- Fashion Visual Merchandising
- Fashion, Film and Marketing
- Introduction to Fashion Marketing
- Introduction to Fashion Promotion
- Credit Level: 4
Year 2:
- Modules:
- Creative Digital Content Creation
- Digital Fashion Branding and Promotion
- Fashion Branding Strategies
- Fashion Campaign Planning for Industry
- Fashion Consumer Trends
- Fashion Retailing Strategies
- Physical and Digital Fashion Space
- Work-Based and Placement Learning
- Credit Level: 5
Placement Year:
- Modules:
- Work-Based and Placement Learning
- Credit Level: 6
- Note: Completing the placement year leads to the final award Bachelor of Arts with Honours – Fashion Marketing and Promotion with Professional Experience.
Year 3:
- Modules:
- Creative Fashion Branding
- Fashion Entrepreneurship
- Creative Fashion Marketing Final Project
- Fashion Event Management
- Innovation for the Fashion Marketing Industry
- Marketing and Luxury Brand Development
- New Media and Creative Promotion
- Sustainable Fashion
- Credit Level: 6
Assessment:
The program utilizes a variety of assessment methods, including:
- Practical Projects: Approximately two-thirds of assessments are practical work in various forms.
- Presentations: Students will present their work in various formats.
- Written Work: Essays, reports, and research tasks are part of the assessment.
- Blogs and Websites: Students will create and maintain online platforms as part of their coursework.
- Portfolios: Students will compile their work into a portfolio to showcase their skills and achievements.
Teaching:
- Teaching Methods:
- Interactive learning, covering academic, creative practice, and industry-applied elements.
- Lectures, group and individual tutorials, crits, and workshops.
- Faculty:
- The course team is supported by visiting lecturers with industry experience and skillsets.
- Course Leader: Imad Guenane
- Other Faculty: Julianne Lavery, Caline Anouti, Gary Kingsnorth, Asbjorg Michaelsen Dunker, Berit Marleen Eis, Terence Tackie, Robert Newman.
Careers:
- Potential Career Paths:
- Advertising
- Branding Promotion
- Creative Marketing
- Digital Marketing
- Public Relations
- Styling
- Trend Prediction
- Visual Merchandising
- Employment Areas:
- All areas of fashion marketing and promotion.
- Career Development:
- The course is designed to prepare students for the challenges and opportunities of a multi-skilled portfolio career.
- The University's Careers and Employability Service provides support and resources to help students achieve their full potential.
Other:
- Location: Harrow Campus, North-West London, 20 minutes from central London by train.
- Degree Show Exhibition: Students will exhibit their final project work in a degree show.
- Multidisciplinary Creative Environment: Students will work alongside students from film, photography, music, radio, and journalism.
- Westminster is ranked 2nd in the UK in the Complete University Guide 2023 for ‘Research Quality’ in Art and Design.
- The University offers a range of extra-curricular activities, including volunteering opportunities, sports and fitness activities, student events, and more.
- The University provides access to free online courses in Adobe and Microsoft Office applications, as well as thousands of specialist courses on LinkedIn Learning.
UK tuition fee: £9,250 per academic year International tuition fee: £17,000 per academic year When you have enrolled with us, your annual tuition fees will remain the same throughout your studies with us. We do not increase your tuition fees each year.
