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Tuition Fee
GBP 15,400
Per year
Start Date
Medium of studying
On campus
48 months
Program Facts
Program Details
Advertising | International Business | Marketing | Marketing Management
Business & Management
Digital Marketing | International Marketing | Marketing
Education type
On campus
Full time
Course Language
Tuition Fee
Average International Tuition Fee
GBP 15,400
Program start dateApplication deadline
About Program

Program Overview

Course summary

Internationalisation and evolution of markets have created opportunities for companies to focus on marketing from a global perspective. On our degree, you’ll explore the complexity and diversity facing marketers in the highly competitive and continually evolving world marketplace, incorporating the latest marketing strategy, tools, and techniques.

You can also boost your employability by gaining additional qualifications with the Institute of Data and Marketing (IDM) and/or the Chartered Institute of Marketing (CIM). Our status as a CIM Graduate Gateway institution entitles you to apply for exemptions from modules on its professional qualifications, while you can gain IDM’s Award in Digital Marketing during the Digital Essentials of Marketing module.

Focusing on marketing within an international context, you will gain awareness of the global, cultural, social, economic, and ethical professional environment within which marketers now operate, and the connections with other functional business areas needed for overall corporate success.

Our comprehensive curriculum covers developing an international marketing strategy, global strategic management, managing brands, developing products, and implementing, coordinating, and controlling the international marketing effort. Acknowledging the importance of digital techniques and social media marketing, you’ll have access to our new digital marketing lab, Switch 23, which is set up to mimic a creative agency.

You’ll gain hands-on experience working on live client briefs from external marketers, analysing performance and customer research, as well as using relevant internet-based technologies for marketing. Previously, for example, students have worked on a project for a small brewery to develop a marketing plan to sell its designer ales from a mobile bus.

You’ll graduate with the knowledge, skills, and capabilities to pursue careers worldwide and with international organisations in areas such as strategic marketing planning, market research, marketing communications and brand management.

Top reasons to study with us

  • Professionally focused course with chance to gain additional professional qualifications from the Institute of Data and Marketing (IDM) and the Chartered Institute of Marketing (CIM)
  • Located in Central London presenting an unrivalled opportunity to network, grow your work experience and enhance your employability
  • Option to spend one semester or one year studying abroad at one of our partner institutions, gaining valuable work experience, or a combination of both. For example, one previous student worked as a marketing executive for ICG Medical
  • Opportunity to study a foreign language as an optional module in each year of study
  • Hear from experts and mingle with marketing students by joining the student-run Westminster Marketing Society or gain professional experience working for Westminster Business Consultants
  • Guest lectures from industry practitioners have previously included speakers on Google analytics and from organisations such as IBM,  Merkle, Tableau, Coca Cola and LinkedIn
  • Programmes are delivered by a multicultural and international teaching body, who come from professional practice and/or regularly publish in top international journals

Course structure

Designed to meet the needs of industry by combining academic knowledge with work-based learning, you’ll gain expertise in international marketing management and strategy, culture, consumer behaviour and language. You’ll also have the opportunity to tailor your degree by choosing specialist modules such as business-to-business marketing, services marketing, brand management and sustainability.

The following subjects are indicative of what you will study on this course.

Professional recognition

As a Graduate Gateway Institution with the Chartered Institute of Marketing (CIM), the content of our degree has been mapped against CIM qualifications to enable exemptions for modules. This provides a unique opportunity to gain a professional qualification or award alongside your marketing degree and means that for most qualifications, you only have to take one assessment instead of the usual three. The Institute of Data and Marketing’s (IDM) Award in Digital Marketing can also be gained during the course’s Digital Essentials of Marketing module.

Program Outline


If you’re seeking a career within the marketing function of an organisation, our degree, with its focus on international marketing, will prepare you for a broad range of roles working abroad or for companies that trade all over the world. It is designed to develop your analytical and problem-solving, providing you with a breadth of knowledge in business, along with the specialist knowledge required to carry out strategic marketing in challenging new contexts. 

Past graduates of this degree have found successful employment in marketing roles such as: management trainee, retail manager, marketing trainee, market research assistant, advertising trainee, PR assistant, sales promotion executive, trainee brand manager, global brand assistant. Increasing numbers of students progress to further study on graduation: either taking professional qualifications or staying on for postgraduate study.

The University's Careers and Employability Service has built up a network of over 3,000 employers around the world, helping all our students explore and connect with exciting opportunities and careers.

Develop your innovation and entrepreneurial skills

Develop your innovation and entrepreneurial skills in The Big Idea competition, sponsored by Santander.

Kickstart your career

Learn how to use social media in your job hunt or LinkedIn to kickstart your career.

Develop your CQ

Develop your cultural intelligence – or ‘CQ’ – studying alongside students and staff representing more than 100 nationalities.

Industry links

As well as the links the institution and individual staff have with professional bodies, including the CIM and IDM, many of the staff who currently teach on this course have extensive professional experience in a range of business sectors with many staff maintaining links with industry through consultancy and training work.

During the course you will have numerous opportunities to hear from guest speakers and through our Alumni Voices series, where former postgraduate Marketing students will share experiences, including those who work for global media groups or have established their own marketing consultancies.

Job roles

The course will prepare you for a wide variety of roles in business in an international context.

Examples of these from our recent graduates are:

  • Advertising executive
  • Brand manager
  • Management trainee 
  • Market researcher
  • Marketing associate/manager
  • Product development officer
  • PR officer
  • Social media executive/manager

Westminster Employability Award

Employers value graduates who have invested in their personal and professional development – and our Westminster Employability Award gives you the chance to formally document and demonstrate these activities and achievements.

The award is flexible and can be completed in your own time, allowing you to choose from a set of extracurricular activities.

Activities might include gaining experience through a part-time job or placement, signing up to a University-run scheme – such as mentoring or teaching in a school – or completing online exercises.

International Opportunities

Many of our courses offer international study and work experiences, and the University provides other global opportunities that all students can apply for - so whatever you're studying, you'll have the chance to go abroad.

Opportunities could include:

  • Taking part in semester or year-long exchanges at institutions around the world
  • Attending an international summer school or field trip
  • Developing your CV through volunteering or work placements abroad

International experience broadens horizons, boosts self-confidence, and improves global understanding, alongside being fantastic for your career.

Course Leader

Course Team

Many of the staff who currently teach on this course have extensive professional experience in a range of business sectors; many staff maintain links with industry through consultancy and training work.

  • Ali Baig - Senior Lecturer
  • Dr Unvan Atas - Senior Lecturer
  • Kevin Heffernan - Senior Lecturer
  • Dr Yang-im Lee - Senior Lecturer
  • Professor Jose Ruiz-Alba Robledo - Professor of Marketing
  • Carol Blackman - Staff
  • Dr Richard Berry - Head of School - Mngmt & Mrkt
  • Philip Holden - Senior Lecturer
  • Dr Pinar Demir - Senior Lecturer

Why study this course?

Combine theory and practice

Link theory to global practice through real-life case studies, guest lectures and live marketing projects.

Build connections

Build connections with peers, marketing professionals and future employers through our links with the CIM and IDM.

Multicultural and international teaching staff

A multicultural and international teaching body, who come from professional practice and/or regularly publish in top international journals.

Teaching and Assessment

Below you will find how learning time and assessment types are distributed on this course. The graphs below give an indication of what you can expect through approximate percentages, taken either from the experience of previous cohorts, or based on the standard module diet where historic course data is unavailable.  Changes to the division of learning time and assessment may be made in response to feedback and in accordance with our terms and conditions.

How you'll be taught

Teaching methods across all our undergraduate courses focus on active student learning through lectures, seminars, workshops, problem-based and blended learning, and where appropriate practical application. Learning typically falls into three broad categories:

  • Scheduled hours: examples include lectures, seminars, practical classes, workshops, supervised time in a studio
  • Placement: placement hours normally include placement opportunities, but may also include live projects or virtual activity involving employers
  • Independent study: non-scheduled time in which students are expected to study independently. This may include preparation for scheduled sessions, follow-up work, wider reading or practice, completion of assessment tasks, or revision

How you'll be assessed

Our undergraduate courses include a wide variety of assessments.

Assessments typically fall into three broad categories:

  • Practical: examples include presentations, videos, podcasts, lab work, creating artefacts  
  • Written exams: end of semester exams 
  • Coursework: examples include essays, reports, in-class tests, portfolios, dissertation