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Students
Tuition Fee
GBP 15,000
Per year
Start Date
2024-09-01
Medium of studying
On campus
Duration
12 months
Program Facts
Program Details
Degree
Masters
Major
Music | Business Administration | Marketing Management | Publication | Childhood Education
Discipline
Arts | Business & Management | Design | Education
Minor
Entrepreneurship | Publishing | Music Management and Merchandising | Marketing
Education type
On campus
Timing
Full time
Course Language
English
Tuition Fee
Average International Tuition Fee
GBP 15,000
Intakes
Program start dateApplication deadline
2024-09-01-
About Program

Program Overview


Course summary

Our Music Business Management MA is highly regarded in both music business education and the industry at large. It will prepare you to become one of the next generation of music industry leaders and entrepreneurs. All teaching staff on the course have comprehensive professional experience or are currently active in the music industries, and industry guests are a cornerstone of our weekly lectures. You'll need to be a self-motivated and open-minded student, as this is an intense course, but one which can help you to progress your career across a wide range of music business disciplines.

Working with music industry leaders and organisations, the course has developed a unique curriculum. You'll be able to combine a strong underpinning of key business skills (entrepreneurialism, leadership, organisational management, and marketing) with essential music industry management knowledge (strategic innovation technology, intellectual property and copyright) and academic concepts and theories relevant to the industry today.

Teaching is conducted through sessions which each include a formal lecture, industry guest speaker and seminar exercises. Each of the six modules has a minimum of two assignments. The final project (equivalent to three modules) is a report of a minimum of 12,000 words.

Top reasons to study with us

  • Our exciting and challenging course is focused on enhancing your employability and preparing you for future music industry leadership
  • Contemporary global popular music and entertainment culture is at the centre of all of our teaching 
  • Music industry guests deliver in-class talks every week throughout the teaching semesters
  • Our teaching team is involved in cutting-edge music industry research, from music and mental health, to the new landscape for emerging musicians, to diversity and inclusivity

Course structure

The following modules are indicative of what you'll study on this course.

Core modules

Artist Development

This module looks at how artists and musical products are developed within the music industries. The practice of artist and repertoire is now more commonly known as artist development or A&R. Knowing and understanding music in its commercial context is key to career development in the music industries. A&R has become a central practice within the music industries. This is a very exciting module where you get the opportunity to listen, discuss and debate music and artists’ development.

Entrepreneurship

This module is concerned with the critical evaluation of entrepreneurial business structures and behaviours in the creative industries. The approach is interdisciplinary, and is designed to provide you with a solid introduction to media economics, social theory, and entrepreneurship in the creative industries.

Intellectual Property and Copyright Management

Intellectual Property (IP) and copyright are central to all the creative industries. In today’s environment IP and copyright are increasingly under attack. In this module we will critically examine the role of IP and copyright in today’s music market. IP and copyright can cover works as diverse as songs, master recordings, videos, photos, writings, knowledge, the expression of ideas, prototypes, and more. This module is designed to provide students with a critical awareness of the various issues around IP and Copyright Management and additionally enable students to look critically at the contractual relationships that bind the industry. This is a highly contentious field and is in the process of transformations due to the rapid changes in the delivery of music across the globe, some might argue the changes in the law are not happening fast enough - we will examining these issues.

The Live Music Industry

The module offers an overview of the development of the live music industry which will contextualise the relationship and power structures of the main stakeholders in the live music industry, from the audience to multi-national promoters. An examination and critical evaluation of the live music scene in developing the musical careers of artists, as well as the expansion of key markets through the live music industry, for example the global festival market and the development of marketing and branding elements. The module will also look at how the specific areas of live music management interplay to enable students to develop an overall live strategy, examining the key roles and issues in the live music industry which include secondary ticketing, contracts, performing rights, challenges raised by gentrification , the EDM boom and the relationship between live and the recording industry.

Music Business Management Project

The Music Business Management Project is recognised by graduates as one of the most rewarding and empowering experiences of the course. You will be supervised by a member of the University faculty, and possibly supported by a music industry representative, to carry out research in an area agreed between yourself and the module leaders and/or industry professional. The subject must address current music business issues and concerns and should incorporate relevant music business theories, academic research design and critical analysis. The Project builds on the skills and experience you have gained in previous modules, and gives you the opportunity to apply programme knowledge to a major project, adding to the body of professional practice and theoretical literature.

Music Industry Structure, Roles and Development

This module aims to equip students with a systematic understanding of the relevant knowledge of music industry organisations and their labour relations with an emphasis on preparing Masters students for work within the wider music industry. It will contextualise organisational structures and working relationships within the music industry and critically evaluate the development of current issues in business and management theory and practice informed by leading research and professional practice. Students will be involved in critically mapping creative networks and the interplay of wider media and creative industries in the development of leadership roles as they apply in both theory and practice in the music business. Students will also examine the different roles and skill sets at work in the wider music industry. This module will be industry facing and supported by theoretical study alongside guided independent study (GIS) in which students will learn to evaluate and explore their own skill sets in order to develop an understanding of career development within the music industry and wider creative industries.

Music Marketing and Technology

This module is concerned with the critical evaluation of music marketing and the technologies which drive it and explores underlying theories, concepts and current best practice. The module offers insights into the wide range of issues, strategies and challenges facing marketing and promotion of music and provides insights into current and future industry practices in relevant areas of marketing and tech such as social media marketing, artificial intelligence and virtual reality.

Program Outline

Careers

Our course is globally recognised, and our teaching team has links with employers in all areas of the music industry. We're committed to developing your employability by ensuring that key career skills are embedded in the course and that you're supported in exploring internships and work-related opportunities.

Graduate success 

Our alumni have gone on to work across the international music industry and creative industries, in areas including live music, music publishing, artist management, music companies, and technology start-ups.

Strong industry links

Our weekly guest talks enable you to network with potential employers in-class and in social situations to make important contacts, and discover recruitment and internship opportunities. 

Employers around the world

The University’s Careers and Employability Service has built up a network of over 3,000 employers around the world, helping all our students explore and connect with exciting opportunities and careers.

Guest speakers

Previous guest speakers have included representatives from the following companies: 

  • Atlantic Records 
  • Beggars Group
  • Believe Digital
  • Columbia Records 
  • Ditto
  • Help Musicians UK
  • Island Records
  • iTunes
  • KeyChange
  • Kobalt Music 
  • Method Management 
  • Ministry of Sound
  • Musicians Union 
  • Ninja Tunes
  • Parlophone Records
  • Performing Right Society 
  • Polydor Records
  • PPL (Public Performance Licensing) 
  • Secretly Canadian 
  • Shesaidso
  • Sony Entertainment (UK)
  • Sony Music Publishing (UK)
  • Tap Management 
  • The F List 
  • The PRS Foundation 
  • Universal Music Group
  • Universal Music Publishing
  • Utopia Music
  • Virgin Records
  • Warner Music 
  • Women in CTRL
  • XL Recordings

Job roles

The course will prepare you for a variety of roles, including:

  • Artist management 
  • Copyright administration 
  • Digital content creation
  • Music marketing
  • Music publishing

Course alumni

Our alumni keep in close contact with the course, often returning to deliver guest speeches and meet and network with students.

Graduates from the course include:

  • Andrew Mikkelsen, A&R, Atlantic Records UK
  • Colin Hembus, Senior artist/producer management, Eaves Music   
  • Esther Oram, Senior event manager, Association of Independent Music 
  • Lauren Powell, Senior marketing manager, ILuvLive
  • Rhys Dsouza, Copyright assistant/Copyright management, Sony Music Publishing 
  • Shanice Edwards, A&R, Since '93, Sony Music 

Westminster Employability Award

Employers value graduates who have invested in their personal and professional development – and our Westminster Employability Award gives you the chance to formally document and demonstrate these activities and achievements.

The award is flexible and can be completed in your own time, allowing you to choose from a set of extracurricular activities. 

Activities might include gaining experience through a part-time job or placement, signing up to a University-run scheme – such as mentoring or teaching in a school – or completing online exercises.

Course Leader

Course Team

  • Dr George Musgrave - Senior Lecturer
  • Jamie Reddington - Lecturer
  • Julia Toppin - Lecturer

Why study this course?

Experience London's music scene

You'll be within easy access of London's unrivalled and exciting music scene and commercial music industry. 

Enhance your career prospects

You'll learn key business skills such as leadership and marketing, along with essential music industry management knowledge and relevant academic theory.

Learn from industry experts

You'll be taught by experienced industry insiders, and regularly hearing from and networking with industry leaders at our guest talks. 

 

Teaching and Assessment

Below you will find how learning time and assessment types are distributed on this course. The graphs below give an indication of what you can expect through approximate percentages, taken either from the experience of previous cohorts, or based on the standard module diet where historic course data is unavailable.  Changes to the division of learning time and assessment may be made in response to feedback and in accordance with our terms and conditions.

How you’ll be taught

Teaching methods across all our postgraduate courses focus on active student learning through lectures, seminars, workshops, problem-based and blended learning, and where appropriate practical application. Learning typically falls into two broad categories:

  • Scheduled hours: examples include lectures, seminars, practical classes, workshops, supervised time in a studio
  • Independent study: non-scheduled time in which students are expected to study independently. This may include preparation for scheduled sessions, dissertation/final project research, follow-up work, wider reading or practice, completion of assessment tasks, or revision

How you’ll be assessed

Our postgraduate courses include a variety of assessments, which typically fall into two broad categories:

  • Practical: examples include presentations, podcasts, blogs
  • Coursework: examples include essays, in-class tests, portfolios, dissertation

Research groups

Our research achieves real-world impact and we are proud to claim a rich and diverse profile of high-quality research and knowledge exchange in a wide range of disciplines.

Find out more about our research groups related to this course:

  • Black Music Research Unit 
  • Centre for Research and Education in Arts and Media
  • Communication and Media Research Institute 
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