Online Bachelor of Arts in Business Communication

Program Overview

The online Bachelor of Arts in Business Communication (BABC) from University Canada West equips students with advanced communication skills, media literacy, and business acumen. Through a flexible and self-paced program, students develop proficiency in creating impactful content, evaluating media influence, and applying communication theories in business contexts, preparing them for diverse careers in communications, marketing, public relations, and more.

Program Outline

Bachelor of Arts in Business Communication (BABC) - Online Program

Degree Overview:

The online Bachelor of Arts in Business Communication (BABC) is an interdisciplinary program designed to equip students with advanced knowledge and skills in media, cultural studies, and business.

Objectives:

• Prepare graduates to effectively apply communication theories and methods in business contexts.
• Develop critical thinking and analytical skills for evaluating media influence and assessing communication effectiveness.
• Foster proficiency in creating ethically sound and strategically impactful content for diverse media formats and audiences.
• Enhance research and information-seeking abilities within the realm of business communication.
• Integrate media and content seamlessly to deliver persuasive messages to specific target audiences.
• Equip graduates with the essential communication skills and business acumen to excel in professional environments.

Outline:

Program Structure:

• Tier 1 – Preparatory: Introduces foundational concepts in academic writing, business fundamentals, mass media and society, and business communication.
• Tier 3 – Disciplinary Applications: Focuses on practical applications of project management, risk communication, professional communication, advanced media and communication writing, and digital storytelling.
• Tier 4 – Integrative Applications: Culminates with courses in communication strategy, communication capstone, and a choice between a capstone project or practicum.

Course Schedule:

• Asynchronous, self-paced learning enables you to study around your personal and professional commitments.
• All course materials are available from the start of the term, except exams and quizzes, allowing you to manage your time effectively.

Assessment:

• Diversified assessments: Include case studies, projects, presentations, assignments, quizzes, and exams.
• Online proctoring: Quizzes and exams are conducted through the Examity online invigilation platform.
• Academic integrity: Turnitin is used for plagiarism detection in assignments.

Teaching:

• Experienced and dedicated instructors: Provide online support and guidance throughout the program.
• Variety of teaching methods: Utilize recorded lectures, case studies, simulations, discussion forums, homework, assignments, tasks, projects, and more.

Careers:

Potential career paths:

• Communications Specialist
• Public Relations Specialist
• Content Writer
• Social Media Manager
• Marketing Communications Specialist
• Brand Manager
• Corporate Communications Manager
• Public Affairs Officer
• Journalist
• Editor
• And more!

Outcomes:

Graduates of the BABC program are well-equipped to pursue diverse and rewarding careers in various industries, including:

• Public relations
• Marketing
• Communications
• Advertising
• Journalism
• Media
• Government
• Non-profit organizations
• Education
• And more!

Other:

• The online BABC program offers access to online resources and dedicated support services to enhance your learning experience.
• Flexibility: The program's online format allows you to balance your studies with work, family, and other commitments.
• International Network: You will have the opportunity to connect with a global network of students and professionals.
• Professional Development: Studying online enables you to work on professional development while earning an academic qualification, enhancing your career prospects.

Domestic Fees: $35,320 International Fees: $35,320 Tuition deposit for international students: $3,000 First term tuition deposit for domestic students: $500