Program Overview
The Search Engine Optimization (SEO) course is an online 11-hour program with five modules in partnership with the Digital Marketing Institute (DMI). With a focus on career-ready learning, this short course provides you with the opportunity to rapidly expand your SEO knowledge. Whether you’re considering changing job roles, are taking on a new project or are simply curious about the subject and want to learn more, this course will quickly get you up to speed with everything you need to know – from the fundamentals of SEO to implementing strategic SEO practices and evaluating the performance of SEO campaigns and content.
With its unique combination of self-paced instruction, practical toolkits, templates and real-world examples, the program offers quick and easy access to cutting-edge knowledge, skills and best industry practices, designed with the busy working professional in mind.
You can demonstrate your subject knowledge and proven credentials to employers and peers alike by receiving your globally recognized DMI Associate certification upon course completion.
WHO IS THIS COURSE FOR?
- Search Specialists, Search Analysts, SEO Specialists, SEM Specialists and Analysts
- PPC Search Managers, Heads of PPC Search, Search Managers and SEM Managers
- Heads of Digital
- Digital Marketing Managers and Digital Account Managers
- Small Business Owners
- Marketing Professionals
- Product Managers
- Entrepreneurs
- Anyone looking to quickly upskill in SEO
WHAT CAN LEARNERS EXPECT?
Delivered through a blend of dynamic video presentations, interactive learning activities, essential readings, case studies and useful toolkits, this course will quickly make you familiar with the core principles of SEO and related best practices. The bite-sized structure of the course is specifically designed to fit around your lifestyle and commitments.
WHAT WILL YOU LEARN?
By the end of this course, you will be able to:
- Improve your search engine ranking
- Use SEO to improve website performance
- Optimize on-page and content performance
- Enhance off-page optimization and local SEO
- Develop and implement strategic SEO practices
- Evaluate the performance of SEO campaigns and content
PROGRAM STRUCTURE:
This course includes five modules which can help fast-track your SEO skills.
MODULE 1 – SEO & SEARCH ENGINE FUNDAMENTALS
This module introduces the basic concepts that underpin SEO, such as how search engines are used, how search algorithms align results to search queries and the benefits of SEO for a business. It continues by drilling deeper into those fundamentals with Google’s search engine algorithm, its sub-algorithms and the key ranking factors. It covers the core principles of SEO, key SEO objectives, their associated tactics and techniques, and the metrics used to track their performance for websites.
MODULE 2 – IMPROVING WEBSITE PERFORMANCE
This module introduces a range of methods which can help you to improve your website’s performance. It covers how to improve technical SEO for your website, including techniques for troubleshooting technical SEO, crawlability and performance issues and improving site speed. The module concludes by covering the skills you need to cultivate in order to tackle workplace difficulties and become an effective problem-solver.
MODULE 3 – OPTIMIZING ON-PAGE AND CONTENT PERFORMANCE
This module introduces methods for improving the on-page optimization of your website. It covers the different tools you can use to carry out keyword research and on-page optimization, as well as best practices for optimizing your webpages. The module also explores how to build an SEO content plan based on strategic keywords. It covers the benefits of using keyword research when choosing which content themes to develop and the steps involved in undertaking keyword research. Throughout the module, you are provided with a number of SEO audit and keyword research tools designed to help you improve your search engine ranking.
Toolkits included:
- On-Site SEO Audits Toolkit
- 5 Steps to Picking Profitable Keywords
- SEO Keyword Research Toolkit
- Aligning Keywords and Existing Content
Case study/webinar:
- com: A 5-Star Marketing Performance
MODULE 4 – ENHANCING OFF-PAGE AND LOCAL SEO
This module introduces best practices for improving off-page optimization and local SEO. It covers how to build and maintain backlinks to your website in order to improve your search ranking. It concludes by demonstrating how you can improve your website’s local and international SEO which will help your business to be more visible in a variety of different search results.
Toolkits included:
- Guest Blogging Toolkit
Expert insights:
- The Complete Guide to On-Page and Off-Page SEO
- What Makes a High Quality Backlink
- Local SEO for Beginners
- How to Manage Online Customer Reviews
- 12 Tips to Improve SEO for E-Commerce
MODULE 5 – STRATEGY AND EVALUATING PERFORMANCE
This module introduces how to implement an SEO campaign strategically and how to measure its effectiveness. It covers how you can evaluate the keywords used on your website, as well as the different tools you can use to conduct competitor research. It then demonstrates how to select tactics and best practices for tracking and measuring search channel performance in a search strategy. The module concludes by identifying the reporting tools, platforms and techniques to use to evaluate search strategy performance and the best practices for integrating web analytics with inbound and outbound campaigns to identify high-performing search campaigns.
Toolkits included:
- Targets and KPIs Toolkit
- Content and Channel Matrix Template
- Channel Performance Tracker
Case study/webinar:
- Lemonade Insurance: A Juicy Future
PEARSON VUE EXAM
We use the Pearson VUE test centre network, which has over 5,200 centres in 180 countries. This means that you can take your exam anywhere in the world and that the experience stays consistent and high quality for everyone.
ABOUT THE DIGITAL MARKETING INSTITUTE
The Digital Marketing Institute offers the most widely taught set of certification standards in digital marketing and selling for learners, educators and industry. With 100,000 members across the globe, the Digital Marketing Institute has trained more professionals to a single education standard than any other certification body.
All Digital Marketing Institute certifications are reviewed and validated by the esteemed Industry Advisory Council (IAC), comprised of the world’s largest and most influential brands.
The Council works to set the skills agenda and address the global digital skills shortage. By providing expert reviews and recommendations on a regular basis, the IAC ensures that each certification is designed and refreshed to equip professionals with the latest and most in-demand digital skills needed to thrive in today’s digitally driven economy.
Armed with a Digital Marketing Institute certification, graduates gain the digital knowledge and skills to drive success in their careers and organization.
