Business Management, Digital Innovation and Entrepreneurship BSc (Hons)
| Program start date | Application deadline |
| 2024-09-01 | 2024-01-01 |
Program Overview
Who is it for?
If you want to work in areas that depend on the application of new technology or the introduction of innovative products and services, this is the right course for you.
You will consider the economics of digital business and the characteristics of innovative businesses that succeed in a turbulent environment.
Objectives
On the Business Management, Digital Innovation and Entrepreneurship course, you’ll gain a broad understanding of business with a strong emphasis on managing entrepreneurship and innovation. You’ll study the exceptional challenges associated with innovations that can trigger massive changes in what is possible within a business.
You’ll deepen your understanding of the processes involved in creating digital start-up businesses from inception to launch. And how both new and established organisations can respond to the opportunities and threats associated with disruptive innovation.
Pathway leader
Pathway leaders are experienced academics with in-depth knowledge of the specialist areas covered by the degrees in the Business Management cluster. They coordinate the specialist modules that you will take during the second and third years of your degrees. They can guide you in pursuing your interests within the pathway that you have chosen.
"Technological innovation has been the focus of my academic career, starting from a degree in Engineering, via an MSc in Technology and Innovation Management to a PhD in Technology Policy. As pathway leader, I coordinate the modules of the pathway and act as first point of contact for your academic interests and issues related to the pathway."
Eugenia Cacciatori, pathway leader for Business Management, Digital Innovation and Entrepreneurship
Program Outline
Structure
What will I learn?
On the Business Management, Digital Innovation and Entrepreneurship pathway you will:
- Gain an overview of the concepts, theories and techniques that contribute to an understanding of business management.
- Understand the characteristics, and the measures of success, applicable to innovative businesses in a contemporary environment.
- Understand the implications of disruptive technology and the need to manage innovations accordingly.
- Learn a range of approaches to introducing innovations.
- Understand the requirements and techniques associated with a complicated and uncertain world.
- Recognise the ethical issues surrounding business and be able to practise responsible management.
Year 1
In year 1 Students will take a total of 8 core modules which in total has a credit value of 120 credits.
Core modules:
Introduction to management
This provides an introduction to management and organisational behaviour concepts. You will study how management concepts have evolved over the years and discuss how they are relevant to your own future work as managers.
Business economics
This provides a grounding in Economics. You will learn about a range of concepts used by economists and will study how these are important to managers in business.
Critical Analysis for Business
This provides a training in how to evaluate critically and thoughtfully the variety and volume of information that as managers you can expect to encounter. You will study a range of literature which is relevant to Business Management and you will be expected to develop sophisticated skills in how to assess and interpret this.
Quantitative methods and analytics
This covers a range of quantitative and statistical techniques. You will learn the fundamentals of business analytics, you will gain a thorough grounding in statistical techniques and how to apply them, and you will study the way that analytical techniques are changing businesses. This will extend to understanding the use of big data, the potential for data visualisation, and the application of databases.
Operations and supply chain management
This covers the operational techniques that make it possible for businesses to function. You will learn about the workings of supply chains and will also learn how to analyse effectively how the operational functions of a business can be optimised.
Financial and management accounting 1
This introduces you to concepts in both financial and management accounting. You will learn about the importance of accounts as a way to convey information about a business. You will study the principles behind accounting and how accounts can inform a business’s decision making.
Fundamentals of marketing
This provides an introduction to marketing. Its particular emphasis is on Consumer Behaviour, on approaches to Marketing Strategy, and on the connection between these areas.
Management lab and business skills
This builds strong connections between management theory, management practice, and skills which you will need to use in your future career. You will explore how management theory can be applied to address the type of issues encountered in contemporary business and learn how to combine this with practical skills.
Year 2
In Year 2 Students are required to take 5 core modules along with 2 specialist modules and choose 1 elective module which in total has a credit value of 120 credits.
Core modules:
Technology and innovation management
This will provide you with analytical tools which are necessary for managing in an environment where rapid technological change is a factor. You will learn about the challenges associated with technological innovation and will discuss the impact of these challenges on a variety of business sectors.
Introduction to entrepreneurship
This will give you an understanding of what is understood by entrepreneurship and how to adopt an entrepreneurial approach to business. You will learn about business planning and pitching an idea, and will also study different entrepreneurial styles and their impact.
Introduction to finance
This will offer a thorough grounding in finance concepts. You will understand how to interpret financial information and commentaries, and be able to consider how to take account of finance in decisions which you may need to make. You will also have a sound basis for any further finance modules which you may take within your course.
Human resources management
This will provide an introduction to a number of different practices that make up the HRM function in an organisation. You will understand the impact of these practices and will learn about the importance of HRM within an organisation as a whole.
Business strategy analysis
This provides an introduction to business strategy and an opportunity to reflect on why it is important and how it should be put into practice. You will learn about a number of different perspectives on strategy and a number of tools which you can apply to perform strategic analysis on a business.
Specialist modules:
Digital business
This concerns the business implications of digital technologies and the process of change associated with digital innovation. You will explore how to identify digital innovations that have the potential to revolutionise business, and how to address the challenges that they introduce.
Economics for digital business
This is about how you generate value within a digital business. You will learn about the economic forces that shape digital businesses, and the approaches that such business can adopt to exploit these forces.
Elective Modules:
Financial and Management Accounting 2
International Business Environment
International Marketing
Economics for Business 2
Financial Markets
Intellectual Property Management
Introduction to Business Law
Management of the Public Sector
Management Science
Managing for Social Purpose
Marketing Strategy
Micro-Placements
Campaigning for Social Change
Self-Development: Critical Analysis 2
Financial and Business Analytics
Year 3
In Year 3 Students are required to take 3 core modules along with 1 specialist module and choose 3 elective modules which in total has a credit value of 120 credits.
Core modules:
Final-year project or corporate responsibility project
You will carry out a major piece of independent work where you can apply what you have learned in the course to a business management issue which interests you. You should choose a subject which is relevant to the stream that you are taking. You can apply for the corporate responsibility option where you will work on your project alongside the Corporate Social Responsibility department within an organisation.
Research methods and data analysis
This will provide you with an understanding of a set of research methods which will help you in carrying out independent work within your degree, and will also be of use within your future career. You will learn how to set up research projects, how to interpret and analyse data, and how to bring this together and draw worthwhile conclusions.
Business in society
This will give you an appreciation of the role of business within society as a whole. You will learn about broader ethical issues and the connections between businesses and a wide range of stakeholders. You will also discuss the purpose of businesses and how they relate to external factors. You will study the demands, expectations, and potential conflicts that result from these factors.
Specialist modules:
New venture creation
This is concerned with entrepreneurship as a core discipline for all managers. You will learn about how to create new ventures with potential for high growth, and will set this within the context of a changing economic and strategic landscape.
Elective Modules:
Corporate Finance
International Business Strategy
Advanced Management Practice
Bank Strategy & Management
Behavioural Decision Making
Change Management
Climate Change and its impact on the World Economy
Corporate Governance
Corporate Strategy
Creativity and Innovation
Design Thinking for the Digital Age
Digital & Social Media Marketing
Emerging Markets
Financial Services Regulation
International HR Management
Mergers & Acquisitions
New Product Development
Social Enterprise
Strategy 2
Ethical Decision-Making in Business
Mentoring and Coaching for Leadership
Micro-Placements
Science, Technology and Society
Start ups in Latin America: Practice online
Equality, Diversity, and Inclusion
Virtual Organisations