Program Overview

Who is it for?

If you want to work in areas that depend on the application of new technology or the introduction of innovative products and services, this is the right course for you.

You will consider the economics of digital business and the characteristics of innovative businesses that succeed in a turbulent environment.

Objectives

On the Business Management, Digital Innovation and Entrepreneurship course, you’ll gain a broad understanding of business with a strong emphasis on managing entrepreneurship and innovation. You’ll study the exceptional challenges associated with innovations that can trigger massive changes in what is possible within a business.

You’ll deepen your understanding of the processes involved in creating digital start-up businesses from inception to launch. And how both new and established organisations can respond to the opportunities and threats associated with disruptive innovation.

Pathway leader

Pathway leaders are experienced academics with in-depth knowledge of the specialist areas covered by the degrees in the Business Management cluster. They coordinate the specialist modules that you will take during the second and third years of your degrees. They can guide you in pursuing your interests within the pathway that you have chosen.

"Technological innovation has been the focus of my academic career, starting from a degree in Engineering, via an MSc in Technology and Innovation Management to a PhD in Technology Policy. As pathway leader, I coordinate the modules of the pathway and act as first point of contact for your academic interests and issues related to the pathway."

Eugenia Cacciatori, pathway leader for Business Management, Digital Innovation and Entrepreneurship