Program Overview

Who is it for?

The Business with Marketing pathway should appeal particularly to you if you see marketing as being central to an organisation’s strategy, and if you are interested in the broad range of activities that fit within the general category of marketing.

Bayes Business School is ranked 3rd best in London, 6th in the UK, 23rd in Europe (Financial Times European Business School ranking 2021).

Objectives

On the Business with Marketing course you’ll gain a broad understanding of business from a marketing perspective. You’ll learn about a wide range of marketing issues including the marketing mix, consumer behaviour, branding and advertising. The changing nature of marketing will be an important component of your studies.

You’ll see the breadth of the marketing function within an organisation and the extent to which it is central to strategy for many businesses. You will study the techniques and approaches used by businesses to build an understanding of their customers and to target their offerings appropriately.

You also have a number of electives to choose from like our Mentoring & Coaching for Leadership module.