Online BBA with Specialization in Digital Marketing

Program Overview

Nexford University's online BBA in Digital Marketing equips students with the skills and knowledge to excel in the digital marketing field. The program focuses on digital marketing analytics, channels, tactics, and management, preparing graduates for careers as Digital Marketing Managers, Social Media Specialists, and more. With a flexible schedule and a global community of learners, Nexford's program is designed for working professionals seeking to advance their careers through digital marketing expertise.

Program Outline

Degree Overview:

• Overview: Nexford University offers a fully online Bachelor of Business Administration (BBA) with a specialization in Digital Marketing.
This program aims to equip students with the necessary skills and knowledge to excel in the digital marketing field.
• Objectives:
• Apply digital marketing principles and strategies in a business context.
• Master soft skills like critical and creative thinking.
• Gain hard skills like digital fluency and business analysis.
• Make informed business decisions and lead with confidence.
• Build a network of global professionals from over 110 countries.
• Earn digital badges and credentials from LinkedIn Learning.

Outline:

• Program Content: The program curriculum is designed to meet the latest employer needs and market trends.
It focuses on digital marketing analytics, marketing channels, tactics, and management, marketing strategy and planning, digital advertising, and search engine optimization.
• Structure: The program comprises 26 core bachelor's courses and four specialization courses.
Each course lasts eight weeks and consists of six modules, each taking one week to complete.
• Course Schedule: Courses start on the first of each month.
• MKT3251 Marketing Strategy and Planning: Equips students with the skills to execute marketing strategies, including evaluating brand positioning, identifying target audiences, and setting objectives and KPIs.

Assessment:

• Assessment Methods: The program employs regular hands-on assessments reflecting the real business world.
These assessments include quizzes, assignments, and a final project.
• Assessment Criteria: Assessments are evaluated based on the student's ability to apply learned concepts, demonstrate critical thinking, and showcase problem-solving skills.

Teaching:

• Teaching Methods: The program utilizes a learner-centric approach, focusing on interactive elements, reading materials, videos, case studies, and discussions.
• Faculty: Nexford boasts experienced faculty who provide world-class support through individual feedback sessions and optional webinars.
• Unique Approaches: The program emphasizes critical thinking over rote memorization, equipping students with measurable skills for immediate application in the workplace.

Careers:

• Potential Career Paths: Graduates can pursue careers as Digital Marketing Managers, Social Media Specialists, SEO Specialists, Content Marketing Specialists, and more.
• Career Outcomes: 95% of Nexford learners have gained valuable skills at their workplaces.
• Confidence Boost: 94% of Nexford learners reported increased confidence at work.

Other:

• Program Cost: The program costs $320 per month, with the total cost depending on the student's location.
• Flexible Learning: The program is designed for working professionals and offers a flexible schedule for balancing work and studies.
• Global Community: Nexford boasts a global community of learners from over 110 countries.
• Microsoft 365 License: Students receive a free Microsoft 365 license.
• Specialization Certificates: Upon graduation, students receive a specialization certificate in addition to their BBA diploma.
• Top-Up Option: Graduates can top up their degree with another specialization.
• Nexford is a non-traditional university with a mission to make education accessible and affordable.
• The program is designed specifically for individuals seeking to advance their careers through digital marketing skills.