Certificate in Brand, Strategy & Digital Marketing

Program Overview

This Brand, Strategy & Digital Marketing Certificate program empowers learners with a comprehensive understanding of marketing in the digital age. Through interactive online modules, learners develop skills in branding, marketing strategy, digital marketing channels, and data analytics. The program prepares individuals for careers in digital marketing, equipping them with the knowledge and skills sought by employers in today's job market.

Program Outline

Degree Overview:

Objective:

This certificate program equips learners with a comprehensive understanding of marketing in the digital-first world, empowering them to gain a competitive advantage by learning to:

• Define the vision and personality of a brand.
• Develop and execute effective marketing strategy.
• Apply the latest digital marketing tools and channels.
• Analyze data and measure marketing campaign performance.
• Develop effective communication and creative direction.
• Master key competencies sought by employers in today's job market.

Program Description:

• Duration: 8 weeks per course (4 courses required, completed in as little as 6 months)
• Structure: 360° approach covering both traditional and digital marketing concepts
• Content: Delivered through interactive online modules with reading, videos, quizzes, and case studies
• Assessment: Weekly assignments and a final project, emphasizing application of knowledge and skills
• Support: 24/7 access to success advisors, faculty consultations, and a global community of learners

Outline:

• Course 1: MKT3250 Branding and Creative Direction (3 Credits):
• Branding process and vision building
• Creative direction for brand creation and campaigns
• Communication competencies for stakeholder engagement
• Evaluation of brand perceptions
• Course 2: MKT3251 Marketing Strategy and Planning (3 Credits):
• Marketing strategy development and execution
• Market analysis, target audience identification, and goal setting
• Pricing strategy and brand positioning
• Framework for strategic marketing plan creation
• Course 3: MKT3252 Marketing Channels, Tactics, and Management (3 Credits):
• Overview of contemporary marketing channels
• Tactical application across various channels
• Designing an integrated marketing approach
• Understanding digital channels and their role in customer engagement
• Course 4 (Choice of 1):
• MKT4100 Digital Marketing Analytics (3 Credits):
• Importance of data and analytics in digital marketing
• Measuring digital marketing performance using tools like Google Analytics
• Data analysis and reporting

Assessment:

• Weekly online quizzes and assignments
• Individual and group projects
• Emphasis on practical application and critical thinking
• Evaluation of skills and knowledge relevant to real-world scenarios

Teaching:

• Methodology: Interactive online learning environment with a focus on active engagement and practical application
• Faculty: World-class instructors with industry experience and expertise
• Unique Approach: Personalized feedback, individual consultations, and access to a global network of mentors and peers

Careers:

• Potential Career Paths: Marketing Manager, Brand Manager, Social Media Manager, Digital Marketing Specialist, Content Marketing Specialist
• Opportunities: Equip yourself for a career in the fast-growing field of digital marketing.
• Outcomes: 94% of Nexford learners report increased confidence at work.

Other:

• Tuition: As low as $360 per month with flexible payment options.
• Stackable Credentials: Start with a certificate and seamlessly transition to a degree program.
• Continuous Learning: Gain valuable skills and credentials that are relevant to the evolving job market.