Branding and Creative Direction Course

Program Overview

The Branding and Creative Direction Course provides a comprehensive understanding of brand management, creative direction, and intellectual property protection. Through interactive learning, learners develop skills in brand creation, communication, and campaign execution.

Program Outline

Degree Overview

Overview:

• The Branding and Creative Direction Course examines the process of defining the vision and personality of a brand, both for original brands and re-brands.
• The course also focuses on developing guidelines to ensure brand values are consistent across marketing and communication channels.
• Develop effective creative direction for brand creation and campaigns.
• Critically evaluate brand perceptions defined by brand strategy and supported by marketing and communications.

Program Description:

• Learners will gain a comprehensive understanding of brand management and its impact on various stakeholders, including consumers, shareholders, employees, and third parties.
• They will explore the steps involved in creating a brand personality, including identifying key differentiators, brainstorming ideas, and formulating a mission and vision statement.
• The importance of intellectual property and trademark protection will be addressed, covering regional, national, and global legal aspects.
• The course consists of 6 modules, designed to be completed in 8 weeks with a time commitment of 10-15 hours per week.

Measuring, scaling, and adapting creative direction and strategy:

Techniques for measuring campaign success, adapting strategies, and scaling branding campaigns for optimal results are explored.

Final Project:

Learners apply their acquired knowledge and skills to a real-world branding project.

Assessment Methods:

• The course utilizes a variety of assessment methods to evaluate student learning, including:
• Quizzes
• Assignments
• Case studies
• A final project

Teaching

Learning Experience:

• The program is designed to provide a flexible and interactive learning experience.
• Learners can access the course content 24/7 and engage in collaborative activities and networking opportunities with fellow students and alumni.
• Nexford Library: Access to millions of articles, industry reports, and publications from reputable sources like the Wall Street Journal, Financial Times, and The Economist.
• LinkedIn Learning: Complimentary access to over 16,000 expert-led courses on various professional development topics.

Other

• Course Start Date: June 1st.
• Course Level: Undergraduate.
• Prerequisites: None.
• Cost: $175.
• Credits: 3.
• Testimonials: Positive feedback from current students on the program's impact and benefits.

Conclusion

The Branding and Creative Direction Course appears to be a comprehensive and engaging program designed to equip learners with the necessary skills and knowledge to excel in the branding and creative direction field. The program offers a flexible learning environment with extensive support, making it a valuable option for individuals seeking career advancement or a deeper understanding of branding principles.