Content Marketing and Social Media Course

Program Overview

This 8-week undergraduate program in Content Marketing and Social Media provides students with the skills and knowledge to develop effective social media strategies, create engaging content, and manage customer relationships through social media. The program includes modules on social media channels, content marketing, influencer partnerships, and measurement and optimization.

Program Outline

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Outline:

• Course Duration: 8 weeks maximum
• Estimated Time per Week: 10-15 hours
• Course Modules:
• Module 1: Social media channels and the marketing mix
• Module 2: Content marketing as an effective communication tool
• Module 3: Influencers and branded content partnerships
• Module 4: Social media strategy and content playbook
• Module 5: Measurement and optimization
• Module 6: Customer relationship management and social media
• Module 7: Final Project
• Learning Methods: Reading materials, videos, interactive elements, quizzes, case studies, assessments, peer-to-peer discussions.
• Content Availability: 24/7 during the course.

Teaching:

• Faculty Support:
• Individual feedback
• Regular optional webinars
• 24/7 access to success advisors
• Learning Experience:
• Designed to equip students with competencies mapped to employer needs
• 5-7 learning outcomes per course
• Measurable skills for success in the modern workplace
• Rigorous and encouraging critical thinking
• Hands-on assessments reflecting the business world

Careers:

• Relevant Jobs: Content managers, Marketing managers, Social media managers
• Career Support:
• Nexford's Career Services
• Global community of learners working at top companies

Other:

• Program Start Date: June 1
• Course Level: Undergraduate
• Course Cost: $175
• Course Credits: 3
• Content Marketing and Social Media emphasizes:
• Importance of content
• Different content types
• Brand and business goals
• Content types and demographics
• Content strategy development
• Engaging content creation
• Social media strategy development
• Paid, earned, and owned media
• Customer relationship management (CRM) integration
• Content marketing types and impact
• Influencer partnerships
• Social channel and content optimization
• Learning Outcomes:
• Describe key social media channel components and their role in the customer journey.
• Analyze and develop customer profiles/demographics to craft targeted messages.
• Develop a social media strategy and playbook.
• Design campaigns incorporating social media within CRM.
• Analyze content marketing types and their impact on the customer journey.
• Develop partnership and influencer collaboration strategies.
• Optimize social channels and content through effective governance.
• Skills Learned:
• CRM
• Content marketing
• Social media strategy
• Additional Resources:
• Nexford online library with access to millions of articles, reports, and key sources
• LinkedIn Learning with access to over 16,000 courses