Marketing Channels, Tactics and Management Course

Program Overview

The Marketing Channels, Tactics, and Management course from Nexford University offers a comprehensive overview of marketing strategies, including B2C vs. B2B marketing, media types, content marketing, and marketing planning. Through a blended learning approach, learners gain practical skills and knowledge relevant to various marketing careers. The course includes assessments, faculty support, and access to LinkedIn Learning, providing a well-rounded learning experience.

Program Outline

Outline:

The Marketing Channels, Tactics, and Management course is designed to take eight weeks to complete and consists of 6 modules:

Module 1: Business to Consumer vs Business to Business Marketing

Module 3: Content Marketing

Module 6: Marketing Ethics, Data Usage and Privacy

• This module examines legal and ethical issues in marketing, particularly concerning privacy, data usage, and regulatory laws, and their impact on marketing strategies.

Module 7: Final Project

• This module involves applying the knowledge gained throughout the course to a real-world scenario through a final project.

Assessment:

• The course is graded through a combination of assessments, including quizzes, peer-to-peer discussions, and a final project.

Teaching:

• The course utilizes a blended learning approach with readings, videos, interactive elements, quizzes, and relevant case studies.
• Nexford's global community of learners provides opportunities for collaboration and networking during and after the program.

Careers:

• The course equips learners with marketing skills relevant to various job roles, including CEOs, Business Managers, and Marketing Managers.
• Learners have access to the Nexford online library with millions of articles, industry reports, and key sources.
• The course includes unlimited access to LinkedIn Learning, providing additional professional development opportunities.
• The course fee is $175 and awards 3 course credits.

Conclusion:

The Marketing Channels, Tactics, and Management course provides a comprehensive overview of marketing channels, tactics, and management, equipping learners with relevant skills and knowledge for various marketing careers.