Marketing Strategy and Planning Course

Program Overview

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Nexford University's Marketing Strategy and Planning course equips learners with the skills to plan and execute effective marketing strategies, master pricing strategy, craft compelling communication plans, and analyze audience segmentation. This comprehensive online course prepares participants for diverse careers in marketing, including CEO, Marketing Manager, and Business Manager.

Program Outline

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Degree Overview

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Marketing Strategy and Planning Course:

This comprehensive online course provides learners with the essential skills and knowledge necessary to execute and manage strategic marketing initiatives. It aims to equip participants with the competency to:

• Plan and execute effective marketing strategies: You'll develop a deep understanding of core concepts, including competitor analysis, market positioning, target audience identification, objective setting, KPIs (key performance indicators), and evaluation techniques.
This knowledge empowers you to design and implement successful marketing campaigns.
• Craft compelling communication plans: Develop the expertise needed to create insightful communication plans targeting both broad and specific segments, ensuring your messages reach your desired audience across relevant channels.
• Analyze audience segmentation: Gain the ability to segment target markets through in-depth analysis of audience behavior patterns, decision-making processes, and product positioning strategies.
This program equips participants with:
• In-demand skill set: The skills acquired in this course are highly sought after across various industries, making graduates more competitive for marketing jobs.
• Practical knowledge: Learning focuses on real-world application, equipping you to immediately put acquired expertise into practice in your work environment.

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Other benefits

• Access to a global community of like-minded peers and professionals who are working at leading international organizations like Microsoft, Deloitte, and Google.
Each module focuses on key aspects of strategic marketing: 1.

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Current State Assessment:

Analyzing existing products or services, competitor landscapes, market trends, and strategic implications.

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Marketing Objectives and KPIs:

Defining specific and clear marketing goals with corresponding key performance indicators for accurate measurement of success.

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Pricing and Marketing Strategy:

Exploring how price points, discounts, and elasticity impact overall strategy effectiveness.

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Target Marketing and Positioning within the Consumer Decision Cycle:

Identifying your audience and strategically positioning your offerings within their decision-making framework for optimized impact.

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Channel and Communication Planning:

Developing a strategic plan for communicating your marketing messages effectively through the most relevant communication and distribution channels for your targeted audiences.

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Crisis Management and Advanced Planning:

Gaining expertise in anticipating, preparing for, and effectively managing unforeseen crisis situations.

• Assessment: Each module includes assessments to measure understanding and knowledge gained.
• Course Start: You can enroll and begin the program on the 1st of June.

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Assessment

This course utilizes multiple assessment techniques:

• Quizzes: Throughout the modules, quizzes assess participants' comprehension of individual topics.
• Final Project: This substantial capstone activity requires applying all acquired knowledge and skillset to a realistic scenario.

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Teaching

• The curriculum employs diverse and engaging instructional approaches:
• Lectures,
• videos
, and
• case studies:
Providing comprehensive and real-world contextual understanding of core principles and application strategies.
• Interactive elements: Including hands-on activities and simulations that encourage engagement with course content.
• Discussion Forums: Fostering collaborative learning and peer-to-peer discussions for deeper comprehension and diverse perspectives.
• This course utilizes asynchronous delivery, offering flexible learning schedules to suit individual needs and timeframes.
• 24/7 program availability provides continuous access to learning materials.
• Nexford prioritizes practical, critical-thinking-oriented learning to prepare graduates for real-world challenges and immediate success within their chosen career field.

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Careers

This course prepares participants for diverse careers within the realm of marketing:

• CEOs
• Marketing Managers
• Business Managers
By equipping learners with the essential tools needed to develop, implement, and analyze strategic approaches in their chosen sector and organization, it opens a wide range of professional possibilities.

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Other

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Pricing

US $175 with a duration of max. This is an online, self-paced course, offering flexible learning opportunities to participants worldwide.