| Program start date | Application deadline |
| 2023-12-01 | - |
| 2024-01-01 | - |
| 2024-02-01 | - |
| 2024-03-01 | - |
| 2024-04-01 | - |
| 2024-05-01 | - |
| 2024-06-01 | - |
| 2024-07-01 | - |
| 2024-08-01 | - |
| 2024-09-01 | - |
| 2024-10-01 | - |
| 2024-12-01 | - |
Program Overview
This 8-week Marketing Fundamentals program provides a comprehensive overview of marketing principles and practices. Through interactive modules, case studies, and real-world project application, learners explore consumer behavior, brand management, strategic planning, and ethical considerations in marketing. With support from global-caliber faculty and 24/7 access to resources, participants gain practical skills and knowledge to enhance their marketing capabilities.
Program Outline
Outline:
Program Content and Structure:
- The Marketing Fundamentals course consists of 6 modules designed for completion in 8 weeks.
- Each module has a defined focus area, covering various aspects of marketing.
- Modules include various learning materials, including readings, videos, interactive elements, quizzes, and relevant case studies.
Module Descriptions:
Ethics, privacy, social responsibility, and the role of marketing:
This module covers ethical and social considerations impacting marketing functions, emphasizing responsible conduct and the importance of privacy in the modern marketing environment.
Final Project:
This project provides an opportunity to apply learned marketing concepts and frameworks to a real-world business challenge or opportunity.
- Online access to the Nexford library enables learners to tap into millions of articles, reports, and journals.
Unique Approaches:
- Nexford replaces traditional lecture formats with engaging materials like readings, videos, interactive elements, quizzes, and case studies.
- Emphasis on collaborative learning through peer discussions and real-world project application creates a stimulating and relevant educational experience.
Other:
- Course start dates: June 1st.
- Course duration: Max. 8 weeks with 10-15 hours per week.
- Prerequisites: None.
- Cost: $175.
- Course Credits: 3.
- Relevant Jobs: CEOs, Marketing executives, Marketing managers. # Overall, the program offers comprehensive coverage of fundamental marketing concepts and principles, employing practical and engaging learning methods.