| Program start date | Application deadline |
| 2023-12-01 | - |
| 2024-01-01 | - |
| 2024-02-01 | - |
| 2024-03-01 | - |
| 2024-04-01 | - |
| 2024-05-01 | - |
| 2024-07-01 | - |
| 2024-08-01 | - |
| 2024-09-01 | - |
| 2024-10-01 | - |
| 2024-12-01 | - |
| 2024-06-01 | - |
Program Overview
This 8-week online Marketing Strategy Course from Nexford University equips learners with advanced marketing and leadership skills for the global economy. Through modules on consumer behavior, customer-driven strategies, and marketing automation, participants gain a comprehensive understanding of marketing's role in brand building and business success. The program includes assessments such as quizzes, case studies, and a final project, and provides access to faculty support, the Nexford Library, and LinkedIn Learning.
Program Outline
Outline:
This program focuses on developing advanced marketing and leadership skills for today's technology-driven global economy. The curriculum equips learners for roles within the marketing field and fosters a comprehensive understanding of marketing's role in defining and maintaining brands, achieving business objectives, and utilizing both traditional and digital platforms. Key topics covered include:
- Module 5: Obstacles in Marketing and Business: Identify and overcome common challenges faced in marketing and business environments.
- Module 7: Final Project: Apply the acquired knowledge and skills to a real-world marketing project.
Assessment:
- The course employs various assessment methods, including:
- Quizzes: Assessing knowledge retention and understanding of key concepts.
- Case Studies: Applying theoretical concepts to real-world scenarios through practical problem-solving.
- Final Project: Demonstrating comprehensive understanding and application of marketing principles through a comprehensive project.
Teaching:
- Course Delivery: The course is delivered online through an asynchronous format.
- Learning Materials: The curriculum comprises reading materials, videos, interactive elements, quizzes, and relevant case studies.
- LinkedIn Learning Integration: Unlimited access to LinkedIn Learning is provided during the program, offering a vast selection of courses for professional development.
Careers:
- The program prepares graduates for various leadership and management roles within the marketing field.
- Potential career paths include:
- CEO
- Business Manager
- Marketing Manager
Other:
- Program Duration: 8 weeks
- Estimated Time Commitment: 10-15 hours per week
- Course Level: Graduate
- Cost: $360
- Course Credits: 3
- Program Start Date: June 1