Program Overview

The Department of Marketing and Management offers major programs of study designed to prepare students for careers in four key areas of business: marketing, management, innovation and entrepreneurship, and logistics and supply chain management. The marketing major provides a background for employment opportunities in promotion, retailing, sales, and marketing management. The management major develops decision-making, organizing, and interaction skills needed at all levels of administration. The innovation and entrepreneurship major provides creative and practical knowledge and experience needed to become a successful business owner or valued asset in corporate, governmental, and non-profit organizations across a variety of fields. The logistics and supply chain management major provides the skills necessary to transport, warehouse, manufacture and procure goods in the global economy.

The degree of Bachelor of Business Administration with a major in marketing requires successful completion of 120 hours, including (1) the UCA Core: complete 38 hours to meet lower-division UCA Core requirements and complete upper-division UCA Core requirements using designated BBA foundation, core, and major courses; (2) the BBA foundation and core requirements; (3) the major requirements listed below; and (4) electives to bring total credit hours to 120.

Mathematics Pathways: First-time, first-year students majoring in Marketing enter the College Algebra Mathematics Pathway and must enroll in MATH 1390 during their first year of study, unless they have been awarded credit for MATH 1390.

Abbreviation Key – UCA Core Program

LD = Lower Division

UD = Upper Division

C = Effective Communication

D = Diversity

I = Critical Inquiry

R = Responsible Living

Z = Capstone Experience