Program Overview

The Master of Arts in Luxury, Fashion & Sales Management at ISM equips students with the knowledge and skills for careers in the luxury and consumer goods industries. The program combines core business management principles with specialized expertise in marketing, international trade, purchasing, and sales within the luxury market. It emphasizes a practical approach, with project work, study excursions, a twelve-week internship, and lecturers with extensive practical experience in the field. Graduates are well-positioned for careers in various areas within the luxury and consumer goods industry, including brand management, retail management, marketing and sales, e-commerce and digital marketing, public relations and communications, event management, and entrepreneurship.