BBS INTERNATIONAL BUSINESS AND GLOBAL CULTURES

Program Overview

The Bachelor of Business Studies (International Business and Global Cultures) at Maynooth University combines business education with intercultural competence, equipping graduates for success in global business environments. Students develop a comprehensive understanding of business principles, intercultural navigation skills, and strategic business management in diverse cultural contexts. The program offers optional modules, study abroad opportunities, and professional development to enhance students' career prospects in international business, public service, or further academic pursuits.

Program Outline

Degree Overview:

The Bachelor of Business Studies (International Business and Global Cultures) at Maynooth University is a unique program that combines business education with insights into how culture impacts global business practices.

• Develop students' intercultural competence and ability to navigate the complexities of global business environments.
• Prepare students for successful careers in international business, public service, or further academic pursuits.

Outline:

• Year 1: Students choose one of three business subjects (Management, Marketing, or International Business) to focus on.
They also take Global Cultures modules that cover topics such as exploring cultures, urbanisation, security, and service innovation.
• Year 2: Students continue their chosen business subject and learn additional functional capabilities.
They also delve deeper into the Global Cultures area, studying transnational flows and impacts on people's lives.
• Optional Year 3: Students can choose to spend a year on a work placement or study abroad in a European or international university (subject to availability).
• Year 3 (Final Year): Students complete their chosen business subject and focus on strategic aspects of running a business.
They also delve deeper into the complex interactions between business and diverse cultures.

Assessment:

• Continuous assessment throughout the program through essays, assignments, presentations, and class participation.
• Some modules may include end-of-semester exams.
• Work placement or study abroad reports may be required.
• Final year project or thesis required.

Teaching:

• The program is taught by a mix of experienced academics and international and local industry experts.
• Students benefit from small class sizes and personalized attention.
• A variety of teaching methods are used, including lectures, seminars, group work, case studies, and simulations.

Careers:

• Graduates are well-equipped for careers in various sectors, including:
• International business
• Multinational corporations
• Public service
• Non-governmental organizations
• Consulting firms
• Research and development
• Graduates may also pursue further academic studies in business, international relations, or anthropology.

Other:

• The program offers optional modules that allow students to specialize in particular areas of interest.
• Students can take advantage of Maynooth University's strong international network to study abroad or complete work placements.
• The program provides opportunities for students to develop their professional skills and network with industry professionals.

Degree Overview:

This program combines business education with intercultural competence to equip graduates for success in global business environments.

Outline:

Year 1:

• Focus on chosen business subject (Management, Marketing, or International Business).
• Develop intercultural competence through Global Cultures modules.
Year 2:
• Continue chosen business subject and learn additional functional capabilities.
• Deepen understanding of Global Cultures and their impact on global business.
Optional Year 3:
• Work placement or study abroad opportunity.
Year 3 (Final Year):
• Focus on strategic aspects of business and complex interactions between business and diverse cultures.

Assessment:

• Continuous assessment through essays, assignments, presentations, and class participation.
• End-of-semester exams in some modules.
• Work placement/study abroad reports and final year project/thesis required.

Teaching:

• Experienced academics and international/local industry experts.
• Small class sizes and personalized attention.
• Variety of teaching methods: lectures, seminars, group work, case studies, and simulations.

Careers:

• International business
• Multinational corporations
• Public service
• NGOs
• Consulting firms
• Research and development
• Further academic studies

Other:

• Optional specialization modules.
• Study abroad/work placement opportunities.
• Professional skills development and networking.