BSC PRODUCT DESIGN AND INNOVATION

Program Overview

The BSc Product Design and Innovation program combines engineering and marketing perspectives to equip students with a comprehensive understanding of product design. Through project-based learning, workshops, and industry placements, graduates develop creative, problem-solving, and user-centered design skills, preparing them for diverse careers in design-related fields. The program also emphasizes learning from accomplished designers and design entrepreneurs, providing students with real-world experience and expertise.

Program Outline

Degree Overview:

BSC PRODUCT DESIGN AND INNOVATION

is a highly practical, project-based undergraduate degree that combines engineering and marketing perspectives on product design. The program emphasizes workshops, laboratory sessions, and group work, culminating in a six-month work experience placement opportunity. This unique approach equips graduates with a comprehensive understanding of product design, enabling them to create solutions that meet user needs and achieve market success.

Objectives:

• Develop creative, artistic, and problem-solving skills.
• Gain relevant understanding of technology, materials, and human needs.
• Combine engineering and marketing perspectives on product design for well-rounded solutions.
• Learn from accomplished designers and design entrepreneurs with industry and academic experience.

Outline:

This four-year BSc degree program offers a comprehensive curriculum encompassing various technology, marketing, and design subjects throughout each year. Students can choose between a six-month full-time work experience placement in the third year or participate in the Erasmus/Study Abroad program for a semester at another EU institution (subject to availability).

Teaching:

Teaching methods employed in the program include:

• Project-based learning: Students engage in real-world projects, applying their learnings to practical scenarios.
• Workshops: Hands-on sessions allow students to experiment with different materials and techniques.
• Laboratory sessions: Students gain experience using industry-standard equipment and software.
• Group work: Students collaborate on projects, developing teamwork and communication skills.
The program also emphasizes learning from accomplished designers and design entrepreneurs, who bring real-world experience and expertise to the classroom.

Careers:

Graduates of the program are equipped for diverse career paths in various sectors, including product design, interaction design, medical device design, furniture design, service design, technical marketing, customer development, user experience, new product development, design management, technology business management, and many other design-related fields. Additionally, graduates can pursue postgraduate studies in relevant fields, such as the MSc Design Innovation program offered by the university.

Other:

• Students may choose to participate in the Erasmus/Study Abroad program for a semester at another EU institution.