Program Overview

Bachelor of Science (BSc) in Business Administration

Overview

The Bachelor of Science (BSc) in Business Administration is a unique program designed to offer full flexibility. Our Geneva campus-based Bachelor of Science (BSc) program offers a wide and balanced foundation to grow as future business leaders.

Program Details

• Duration: 3 years
• Tuition fees: 12,900 CHF per year
• Learner Base: 150+ countries
• Format: On-campus
• Location: Geneva, Switzerland

Program Objectives

The Bachelor program has the following main objectives:

1. Students will demonstrate a deep understanding of the fundamental concepts, theories, and principles in their chosen field of study, showcasing a strong academic foundation.
2. Students will develop critical thinking skills to analyze information, solve complex problems, and make informed decisions in both academic and real-world contexts.
3. Students will manifest a heightened global perspective.
4. Students will communicate effectively, both orally and in writing, demonstrating the ability to convey complex ideas clearly and professionally in various formats and settings.
5. Students will be able to work effectively in diverse teams, demonstrating strong interpersonal skills, leadership, and the ability to contribute positively to group dynamics.
6. Students will be able to recognize and address ethical dilemmas in their field, understanding the implications of their actions on individuals and society, and demonstrating a commitment to responsible and socially conscious decision-making.

Curriculum

The Bachelor degree Business Administration curriculum is a 3-year program, composed of core courses. The program is fully run on campus in Geneva, Switzerland.

Year 1:

• PRINCIPLES OF MANAGEMENT (PMBAC01)
• RESEARCH & ACADEMIC WRITING (GRAW01)
• INTRODUCTION TO BUSINESS COMMUNICATION (GITBC01)
• INTERNATIONAL MARKETING & BRANDING (IMBBAC01)
• BUSINESS ENGLISH (BEBAC01)
• DESIGN THINKING (DT01)
• INTRODUCTION TO PROJECT MANAGEMENT (PMBBA2)
• ACCOUNTING FOR MANAGERS (AMBAC01)
• BUSINESS LAW AND ETHICS (BEBLBBA2)
• COMPANY PROJECT 1 (Internship) (CP1G01)

Year 2:

• INTRODUCTION TO SALES & CRM (SCRMBBA2)
• INTRODUCTION TO HUMAN RESOURCE MANAGEMENT (HRMBAC01)
• INTRODUCTION TO FINANCE (GITF01)
• DIGITAL BUSINESS (DBBAC01)
• APPLIED STATISTICS FOR MANAGERS (ASFMBAC01)
• COPYWRITING (CWBAC01)
• MANAGEMENT OF INFORMATION SYSTEMS (MISBAC01)
• COMPANY PROJECT 2 (INTERNSHIP) (CP1G02)
• BUSINESS STRATEGY (BSBAC01)
• PUBLIC RELATIONS (PRBAC01)

Year 3:

• ENTREPRENEURSHIP (ESBAC01)
• ORGANIZATIONAL BEHAVIOUR & DEVELOPMENT (OBDBAC01)
• CONTENT MANAGEMENT
• LEADERSHIP AND MANAGEMENT DEVELOPMENT (LMDBAC01)
• INNOVATION AND CHANGE MANAGEMENT (ICMBAC01)

Specializations

The Bachelor of Science in Business Administration program spans a duration of three years and offers a comprehensive curriculum with three distinct specializations. The entire program is conducted on-site at our campus located in Geneva, Switzerland. Students have the opportunity to tailor their academic journey by choosing one of the following specializations:

• International Business
• Creative Business Management
• Business IT

Admissions

• Successful completion of the Swiss Baccalaureate / High School Diploma / International Baccalaureate or equivalent
• Swiss commercial vocational baccalaureate or Vocational Educational Training (VET) equivalent qualification
• English requirements: If a candidate is not from a majority English-speaking country, then an evidence of English language competency is required.
• Grade transcripts
• Your CV or resume
• ID or passport copy
• One photo
• English Proficiency for non-native speakers

Tuition Fees

The total tuition fees for the Bachelor degree in Business Administration:

• Year 1: 12,900 CHF
• Year 2: 12,900 CHF
• Year 3: 12,900 CHF
• Tuition fees: 38,700 CHF
• Application fee: 200 CHF (non-refundable)

Core Values

• Excellence: Striving for greatness is in our DNA.
• Diversity: Embracing unique perspectives fuels our growth.
• Connectivity: Building bridges that foster collaboration and synergy.
• Innovation: Pushing boundaries to create new opportunities.
• Expertise: A commitment to continuous learning and development.