Program Overview

Degree Overview:

• The Honours Bachelor of Business Administration (BBA) program at the University of Niagara Falls Canada provides students with a comprehensive understanding of business fundamentals, digital commerce, finance, accounting, human resources, and marketing in the digital economy.
• Graduates develop critical thinking, reasoning, collaboration, teamwork, and entrepreneurial skills, preparing them for the digital economy with a focus on analytics, customer acquisition, retention, and experience.
• The program offers two majors: Digital Economy and Digital Marketing, allowing students to specialize in their areas of interest.
• Students can accelerate their studies by enrolling in courses during all four terms of the academic year, potentially completing the program in three years or less.

Outline:

Program Content:

• The BBA program covers a wide range of business topics, including digital mindset, digital business fundamentals, microeconomics, business communications, business accounting fundamentals, digital marketing, macroeconomics, business statistics, business finance, business information systems, project management, digital economy, international business, big data, supply chain and operations management, HR management, business ethics, managerial decision making, business law, innovation and entrepreneurship, applied research methods, organizational behavior, strategic management, e-commerce and cybersecurity, risk management, leadership and management, and capstone projects.

Program Structure:

• The program is divided into four years, with each year consisting of three terms and a term break.
• Students take a combination of core courses, major-specific courses, and non-core curriculum courses.
• The non-core curriculum courses allow students to explore their interests and broaden their knowledge in other areas.

Individual Modules with Descriptions:

Digital Mindset:

This course introduces students to the digital economy and the impact of technology on business. Topics include digital transformation, e-commerce, social media, and digital marketing.

Digital Business Fundamentals:

This course provides students with a foundation in the fundamentals of digital business, including digital marketing, e-commerce, and digital analytics.

Microeconomics:

This course introduces students to the basic principles of microeconomics, including supply and demand, market equilibrium, and consumer behavior.

Business Communications:

This course develops students' written and oral communication skills, preparing them for effective communication in a business environment.

Business Accounting Fundamentals:

This course introduces students to the basics of accounting, including financial statements, bookkeeping, and cost accounting.

Digital Marketing:

This course provides students with an overview of digital marketing strategies, including search engine optimization (SEO), social media marketing, and email marketing.

Macroeconomics:

This course introduces students to the basic principles of macroeconomics, including economic growth, inflation, and unemployment.

Business Statistics:

This course introduces students to the basic principles of statistics, including data collection, analysis, and interpretation.

Business Finance:

This course introduces students to the basics of finance, including financial markets, investments, and corporate finance.

Business Information Systems:

This course introduces students to the role of information systems in business, including data management, networking, and security.

Project Management:

This course provides students with the skills and knowledge necessary to manage projects effectively, including project planning, scheduling, and budgeting.

Digital Economy:

This course explores the impact of digital technologies on business and the economy, including e-commerce, fintech, and digital transformation.

International Business:

This course introduces students to the challenges and opportunities of doing business in a global economy, including cultural differences, trade agreements, and foreign exchange.

Big Data:

This course introduces students to the concepts and techniques of big data analytics, including data mining, machine learning, and data visualization.

Supply Chain & Operations Management:

This course introduces students to the principles of supply chain management and operations management, including inventory control, logistics, and quality control.

HR Management:

This course introduces students to the principles of human resource management, including recruitment, selection, training, and compensation.

Business Ethics:

This course explores the ethical issues that businesses face, including corporate social responsibility, sustainability, and workplace ethics.

Managerial Decision Making:

This course develops students' decision-making skills, including problem-solving, critical thinking, and risk assessment.

Business Law:

This course introduces students to the legal framework that governs business, including contracts, torts, and intellectual property.

Innovation and Entrepreneurship:

This course introduces students to the principles of innovation and entrepreneurship, including idea generation, business planning, and venture capital.

Applied Research Methods:

This course provides students with the skills and knowledge necessary to conduct research effectively, including data collection, analysis, and interpretation.

Organizational Behaviour:

This course explores the behavior of individuals and groups in organizations, including motivation, leadership, and communication.

Strategic Management:

This course introduces students to the principles of strategic management, including environmental analysis, strategy formulation, and strategy implementation.

eCommerce and Cybersecurity:

This course explores the challenges and opportunities of e-commerce, including online payment systems, security, and fraud prevention.

Risk Management:

This course introduces students to the principles of risk management, including risk identification, assessment, and mitigation.

Leadership and Management:

This course develops students' leadership and management skills, including team building, motivation, and conflict resolution.

Capstone:

This course allows students to apply the knowledge and skills they have learned throughout the program to a real-world business problem.

Assessment:

• Assessment methods vary depending on the course and may include exams, quizzes, assignments, projects, presentations, and case studies.
• Students are evaluated on their knowledge of the course material, their ability to apply that knowledge to real-world situations, and their communication and critical thinking skills.

Teaching:

• The program is taught by a team of experienced faculty members who are experts in their respective fields.
• Teaching methods include lectures, discussions, case studies, simulations, and group projects.
• The program also incorporates experiential learning opportunities, such as internships and co-op placements, to provide students with hands-on experience in the business world.

Accreditation:

• The Honours Bachelor of Business Administration program is accredited by the Ministry of Colleges and Universities of Ontario.

Careers:

• Graduates of the BBA program can pursue careers in a variety of fields, including digital marketing, e-commerce, fintech, business development, digital transformation, information security, and internet of things (IoT).
• The program prepares students for roles such as data analysts and scientists, big data specialists, digital marketing and strategy specialists, process automation specialists, business development professionals, digital transformation specialists, information security analysts, and IoT specialists.

Tuition Fees and Payment Information:

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Degree Duration/Length:

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Type of Education:

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