BA - Bachelor in Artificial Intelligence for Business
| Program start date | Application deadline |
| 2024-10-01 | - |
| 2025-02-01 | - |
| 2025-06-01 | - |
| 2025-08-01 | - |
Program Overview
Overview
The Bachelor in Artificial Intelligence for Business gives students a solid grounding in the theory and use of AI technology, preparing them to apply cutting-edge tools to operations within the world of business. The program covers fundamental concepts in AI, exploring data literacy, product design, deep learning and robotics, teaching students how these areas can be integrated into sustainable practices, research, investment and business growth, among many other fields. Students also study responsible AI principles and the sociological impact of artificial intelligence.
Duration
Six or Seven semesters/three years
Number of Credits
210 or 240 ECTS
Start dates
October, February, June & August
Language
English
Fees per semester
CHF 15,100
Location
Geneva
Degree Awarded
Option 1: EU Bachelor’s degrees
- An ACBSP and IACBE accredited bachelor’s degree from EU Business School Switzerland, which is institutionally accredited by IQA and certified by eduQua.
- A university bachelor’s degree (título propio) awarded by Universitat de Vic – Universitat Central de Catalunya (UVic-UCC), Spain.
Option 2: EU Bachelor’s + BA (Hons) in Business Management
- An ACBSP and IACBE accredited bachelor’s degree from EU Business School Switzerland, which is institutionally accredited by IQA and certified by eduQua.
- A university bachelor’s degree (título propio) awarded by Universitat de Vic – Universitat Central de Catalunya (UVic-UCC), Spain.
- A state-recognized BA (Hons) in Business Management degree from University of Derby, U.K.
Optional diploma:
Students studying Option 2 (EU Bachelor’s + BA (Hons) in Business Management) can study an additional semester of their specialization to earn a Diploma of Advanced Studies (título propio) awarded by EU Business School Switzerland.
Learning From Leaders
Events that introduce EU students to globally successful leaders are a fundamental aspect of our approach to providing the business education that will kick start your career.
CEO of Montreux Jazz Festival Mathieu Jaton spoke about the uniqueness and authenticity of the festival and about creating cultural bridges. His career advice to students was to be trust themselves and not to lose touch with what makes them happy.
Benefits of Studying a Bachelor's
International learning environment
that creates multicultural understanding
Improve communication skills
for more effective leadership
Visit leading
companies
to see how successful companies really work
Why Geneva?
Studying a Bachelor of Arts in Artificial Intelligence for Business in Geneva allows students to benefit from proximity to the Swiss capital’s remarkable concentration of outstanding intergovernmental organizations, financial institutions and the headquarters of multinational companies. It is home to the highest number of international organizations in the world, including the United Nations, the World Trade Organization, the World Health Organization and the Red Cross. EU students are given an insider’s glimpse of the workings of these world-famous organizations and institutions during company visits and networking events.
The diverse and international community in Geneva allows students to gain a global mindset and expand their cultural awareness during their time at EU. These soft skills are essential for any future business leader's repertoire and are highly desirable traits in the international job market. Geneva’s combination of tranquility, diversity and business excellence makes this city a perfect location to gain a business education.
This Program is Also Available in
Barcelona
Munich
Digital
Faculty
EU's faculty is composed of highly qualified academics, entrepreneurs, consultants and business leaders.
All courses are taught by lecturers with a wealth of practical experience in their fields. Our teaching staff create a personalized and interactive learning environment that promotes and fosters the skills and knowledge required for a successful career in business. The caliber of the faculty and a culture that values and rewards an entrepreneurial spirit are what make EU Business School stand out.
Campus Facilities
EU Geneva is located right in the heart of Europe’s financial and diplomatic capital, and is just a stone’s throw away from the Rue Kléberg and Lake Geneva.
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Program Outline
Year 1
Semester 1:
- Business Management
- Managing People & Organizations
- Marketing & UX
- Impactful Communication
- Finance & Accounting
- Innovative Technology in Business
Semester 2:
- Project Management
- Applied Data Analytics
- Economics & Enterprise
- Responsible Management
- Digital Branding, Advertising & Media Channels
- Creativity & Design Thinking
Year 2
Semester 3:
- Logistics & Operations
- Digital Business
- Financial Reporting & Analysis
- Entrepreneurship & Business Development
- AI Business Fundamentals
- Getting Started with Data Literacy, Big Data and Visualization
Semester 4:
- Strategies in a Disruptive World
- Marketing in Action
- Business Research Methods
- Principles of AI-Driven Decision-Making
- AI Product Management and Design
- Machine Learning and Deep Learning in Business
Year 3
Semester 5:
- Creative Business Cases
- Transformational Change Management
- Innovation in Business
- NLP, Generative AI, and Robotics in Business
- AI in Investment and Business Growth
- Responsible AI Principles
Semester 6:
- Business Consulting & Project Management
- Entrepreneurial Leadership
- Professional Soft Skills
- AI for Change in Competitive Markets
- AI Future in Society, Economy & Sustainability
- Research & Innovation in the AI Industry
Graduation
- Business Immersion Week
- Final Cases: Business/Specialization
- Internship Seminars
- Internship Report
EU Business School:
A Comprehensive Overview:
EU Business School is a leading private international business school with campuses in Barcelona, Geneva, and Munich, as well as an online presence.
The school offers a wide range of undergraduate and postgraduate programs, including Bachelor's, Master's, MBA, and DBA degrees.
EU Business School prides itself on its multicultural student body, with over 100 nationalities represented across its campuses.
Services Offered:
EU Business School provides a comprehensive range of services to its students, including:
Academic Programs:
- A diverse selection of business-focused programs, including Bachelor's, Master's, MBA, and DBA degrees.
Learning From Leaders:
- Exclusive conferences featuring top leaders from global companies, offering students the opportunity to learn directly from industry experts.
Campus Experience:
- Vibrant and cosmopolitan campuses in Barcelona, Geneva, and Munich, providing students with a rich cultural and educational experience.
Career Services:
- Support in finding internships and job opportunities, including career fairs and networking events.
Student Support:
- Dedicated student services, including academic advising, career counselling, and personal support.
Multicultural Environment:
- A diverse student body from over 100 nationalities, fostering a global perspective and intercultural understanding.
Networking Opportunities:
- Opportunities to connect with fellow students, faculty, and industry professionals through events and conferences.
Real-World Learning:
- Immersive learning experiences through company visits, guest speaker events, and practical projects.
Industry Connections:
- Access to top industry leaders through exclusive conferences and networking events.
Practical Learning:
- Emphasis on real-world application of knowledge through company visits, guest speakers, and practical projects.
Academic Programs:
EU Business School offers a wide range of academic programs, including:
Bachelor's Degrees:
- Bachelor of Business Administration
- Bachelor of Arts in Digital Communication
- Bachelor of Arts in Leisure & Tourism Management
- Bachelor of Arts in International Relations
- Bachelor of Arts in Sport Management
- Bachelor of Arts in Digital Business, Design & Innovation
- Bachelor of Arts in Artificial Intelligence for Business
- BA (Hons) in Business Management (International Business)
- BA (Hons) in Business Management (Marketing)
- BA (Hons) in Business Management (Finance)
- BA (Hons) in Business Management (Enterprise)
Master's Degrees:
- Master in Artificial Intelligence for Business
- Master in Management
- Master in Marketing
- Master in Finance
- Master in Tourism & Hospitality Management
- Master in Innovation & Entrepreneurship
- Master in Digital Business
- Master in Fashion & Luxury Business
- Master in Digital Marketing, Transformation & Design Thinking
- Master in Business Analytics & Data Science
MBA Programs:
- MBA in International Business
- MBA in Digital Communication
- MBA in International Marketing
- MBA in Global Banking & Finance
- MBA in Entrepreneurship
- MBA in Digital Business
- MBA in Sports Management
Doctor of Business Administration (DBA)
Executive Bachelor of Business Administration
International Summer School
Other:
- EU Business School has a strong focus on sustainability and social responsibility.
- The school has a strong online presence, offering a range of online programs and resources.
- EU Business School is ranked highly in various international rankings, including CEO Magazine's Online Global Rankings and QS Stars.
- 1 completed application form (if the application was not filled in online)
- 1 certified copy of high school diploma and transcripts
- Proof of English level: TOEFL score 79 (internet-based), 211 (computer-based), 550 (paper); IELTS 6.0; CAE B2 with a minimum score of 169; minimum PTE-A of 51; native English speaker or equivalent.
- 2 letters of recommendation
- 1 written or video essay
- An electronic passport photo or 3 printed passport-size photos
- 1 copy of valid passport or ID card
- 1 bank certificate or letter certifying the applicant's financial solvency
- €/CHF 200 non-refundable application fee. Please attach a money order, check or receipt for a bank transfer payable to EU
While I was thinking transferring from another uni to EU Business School in September, I was skeptical about my decision as I am a person who doesn't like change. After spending my first semester here I already feel the choice I have made was amazing! The courses are very up to date and of course Barcelona is beautiful.
EU business school is a great university, but has some flaws in the management and administration spectrum. It offers great teachers from a variety of industries in the business environment, with large experience, and even law professors practicing in the moment they are teaching. This provides helpful insights to the and education to the students. The networking in the university I great and allows you to meet many people from different nations, make great friends, and in some cases meet people with the same vision as you to run a business, or whatever can appear in mind. It must be noted that the administration lacks a lot of control and there are constant problems every time, not only that, but the different timelines proposed by administration on releasing grades, certifications and diplomas, dissertations, and so on, are unclear and are never met in time.
