Program Overview

BSc (Hons) Digital Marketing

Introduction to Digital Marketing

Designed to develop present-day, practical skills and knowledge in digital marketing, underpinned by business and marketing principles, this course is ideal for anyone interested in or working in digital marketing and social media. It will equip you to respond to ever-changing digital challenges and innovations, create effective and successful cross-channel campaigns, and seize opportunities in globally competitive markets.

Course Options

• 4 years part-time
• Distance learning

Key Facts

• Study options: 4 years
• Start dates: January, September
• Location: Distance learning
• Fees: £4,200 (distance learning students starting 2025/26, part-time, per year)

Teaching and Assessment

Assessment

• Formative assessments: self-completion questionnaires, group exercises, practical digital marketing-related tasks and activities
• Summative assessments: written reports, portfolios, presentations, practical work-based projects

Core Modules

• Understanding Work-Based Learning
• Principles of Marketing
• Marketing Communications
• Introduction to Digital Marketing & Campaign Planning
• Into ARU
• Introduction to Organisations and Management
• Understanding Consumers and the Customer Journey
• Data and Analytics for the Digital Marketer
• B2B Marketing
• International Marketing
• Developing Content for Campaigns
• Project Management
• Strategic Brand Management
• Creating Impact through Compelling and Visual Content
• Retailer and Shopper Marketing
• Financial and Professional Services Marketing
• International Intercultural Management
• Campaign Showcase

Entry Requirements

• Evidence of Level 3 study (e.g., A Levels, BTEC Level 3, or equivalent)
• A minimum of 3 GCSEs or Level 2 equivalent
• Certificated level of proficiency in English (e.g., IELTS 6.5 or equivalent)

Fees and Paying for University

• Tuition fees for distance learning students (2025/26): £4,200 (part-time, per year)
• Scholarships and bursaries available
• Part-time work opportunities through ARU Temps

Facilities and Accreditation

• Outstanding student support
• Distance Learning Facilitator
• Extensive library and IT resources
• Support for study skills, careers advice, health and wellbeing, and more

Careers

• Successful completion of the course will equip you to undertake the role of a Digital Marketer or similar role
• Opportunities for postgraduate study with our MSc Marketing
• Employability and personal career development support
• Career advice and guidance
• Opportunities for part-time work and volunteering

Employability and Personal Career Development

• Integrated approach to employability
• Live Briefs and Ruskin Modules
• Opportunities for placements, internships, and volunteering
• Support for career ambition and professional profile development

Distance Learning

• Over 10,000 students in 96 countries have studied online with ARU
• Opportunities for fun, making friends, and getting involved in student life
• Support for distance learning students, including a Distance Learning Facilitator and online resources.