Program Overview

Digital Marketer Degree Apprenticeship

Introduction

Hone your skills as a talented digital marketing professional with our IDM and CIM accredited Digital Marketer Degree Apprenticeship. Study for an honours degree in digital marketing while you work, with no tuition fees.

Course Highlights

• Equips you to respond to ever-changing digital challenges and innovations
• Gain accreditation with the Institute of Data and Marketing (IDM)
• Accredited by the Chartered Institute of Marketing (CIM)

Key Facts

• Award: BSc (Hons) Digital Marketing
• Level: Undergraduate
• Study Options: 4 years 3 months
• Start Dates: January, September
• Location: Blended learning
• Accreditation: IDM and CIM
• Fees: Fully funded by your employer and the Government

Delivery and Assessment

• 4 years and 3 months (part-time)
• An apprenticeship is a job with training, combining practical experience with academic learning.
• At least 20% of your contracted working hours will be classed as 'off-the-job'. This time will be dedicated to developing the knowledge and skills needed to meet the requirements of the apprenticeship, and therefore is not part of your usual work duties.
• The off-the-job learning will be delivered through online University-led learning sessions and activities, one-day workshops, and practical learning experiences in your usual work setting.
• The off-the-job learning for our Digital Marketer Degree Apprenticeship is delivered online, with workshops in Cambridge and Chelmsford.

Assessment

• You will be assessed at the end of each module you undertake (on-programme assessments) which will contribute towards the final award of your qualification.
• You will also undertake an End Point Assessment (EPA) to complete your apprenticeship.
• The EPA for this apprenticeship is integrated into the final on-programme assessments. Therefore, on successful completion of your degree, you will also complete the apprenticeship.

Modules

Core Modules

• Understanding Work-Based Learning
• Principles of Marketing
• Introduction to Organisations and Management
• Introduction to Digital Marketing and Campaign Planning
• Marketing Communications
• Understanding Consumers and the Customer Journey
• B2B Marketing
• Developing Content for Campaigns
• Data and Analytics for the Digital Marketer
• Project Management
• International Marketing
• Strategic Brand Management
• Creating Impact through Compelling and Visual Content
• Retailer and Shopper Marketing
• Financial and Professional Services Marketing
• International Intercultural Management
• Campaign Showcase (incorporates the End Point Assessment)

Accreditation

• Accredited by the IDM
• Accredited by the CIM

What Our Apprentices Say

• Izabela: "The apprenticeship allows me to see how business works in real life. I get a lot of knowledge from the course that I can apply in practice at work and equally learn from my colleagues. With an apprenticeship, you can really recognise how to apply the knowledge you've learnt to the real world.”
• Faith: “I’ve been given the opportunity to work on a range of interesting projects, which are extremely rewarding and have had a lasting impact on the company and my career progression.”
• Beth: "ARU’s digital marketing degree apprenticeship has offered the unique opportunity to build a strong foundation of theoretical knowledge, whilst gaining practical experience. I couldn’t be more pleased with my experience thus far.”
• Lucy: "The digital marketer apprenticeship is supporting me to become an employee ready for modern careers.”

Careers

• Upon successful completion of the apprenticeship you will have a BSc (Hons) Digital Marketing degree as well as a minimum of four years' relevant work experience.
• The skills, knowledge and experience you develop during the course will open up a wide range of roles in digital marketing and social media.
• Some typical job titles for a Digital Marketer Degree Apprentice include:
  • Digital Marketing Executive/ Officer
  • Digital Marketing Account Manager
  • Digital and Social Media Executive
  • Digital Marketing Analyst
  • Digital Marketing Campaign Manager
  • Online and Digital Marketing Lead
  • Online and E-commerce Marketing Specialist
  • Social Media Specialist
  • Content Marketing Executive
  • Pay Per Click Analyst
  • Search Engine Optimisation Executive
  • Display Advertising Executive
  • Digital Producer
  • Programmatic Executive

Entry Requirements

• Employment in a suitable role on a permanent contract with a minimum of 30 hours per week
• Employer support to undertake this course
• Confirmed eligibility to be funded as an apprentice as set out within the ESFA’s Funding Rules
• A completed Skills Scan and Initial Assessment discussion
• Evidence of Level 2 qualifications in 3 subjects including Maths and English e.g. GCSEs at Grade C/4 or above, Functional Skills, or ESFA-approved equivalents*
• Evidence of Level 3 study, for example, A Levels, BTEC, or equivalent**

*If you do not have the appropriate Level 2 Maths and English, you must ensure you complete these prior to the start of the course. For further details about which qualifications meet Level 2 requirements check the gov.uk website.

**We will also consider applicants with non-standard qualifications provided you have a significant amount of relevant experience, are well-supported by your employer, and demonstrate the ability to manage university-level study. This is with the exception of ESFA approved Level 2 Maths and English qualifications which are mandatory.