Marketing

Program Overview

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MSc Marketing

Introduction

Sharpen your marketing skills and knowledge, and prepare for the next stage of your career with our MSc Marketing degree in Cambridge.

Studying MSc Marketing at ARU

Our MSc Marketing features four core modules followed by a Postgraduate Major Project.

The core modules will give you a comprehensive foundation for your career in marketing.

We’ll explore the main theories of marketing and enhance your ability to work through business challenges. We’ll also look at consumer behaviour and how marketers can influence this, and explore marketing communications tools and examples, of successful – even iconic – marketing campaigns.

Finally, we turn our attention to international marketing and brand management, learning how brands can appeal to consumers in different markets.

Modules are subject to change and availability.

Course Options

• 1 year full-time
• 2 years with professional experience

Key Facts

• STUDY OPTIONS: 1 year full-time
• START DATES: January
• LOCATION: Cambridge
• FEES:
  • £11,100 UK students starting 2025/26 (full-time, per year)
  • £18,600 International students starting 2025/26 (full-time, per year)

Teaching and Assessment

Whole Course

Our MSc Marketing features four core modules followed by a Postgraduate Major Project.

• Principles of Marketing Management
• The Experiential Consumer
• Integrated Marketing Communications
• International Marketing and Brand Management
• Marketing Major Project

Entry Requirements

• A first degree of 2:2 or above in a relevant subject, or a degree of 2.2 or above in any subject plus relevant experience.
• If English is not your first language you will be expected to demonstrate a certificated level of proficiency of at least IELTS 6.5 (Academic level) or equivalent English Language qualification, as recognised by Anglia Ruskin University.

Fees and Paying for University

Tuition Fees for UK Students (2025/26)

£11,100 UK students starting 2025/26 (full-time, per year)

ARU graduates may be eligible for an Alumni Scholarship and get a 20% fee discount.

Tuition Fees for International Students (2025/26)

£18,600 International students starting 2025/26 (full-time, per year)

You can pay your fees upfront, in full or in two instalments. We will ask for a deposit of £4,000 or a sponsorship letter

Facilities and Accreditation

Gain a professional qualification

As part of the CIM Graduate Gateway programme, our Business with Marketing degree course gives you the unique opportunity to gain a professional qualification or award alongside your degree.

Lecturers

• Katie Louise Leggett
• Emily Mace
• Tabish Zaman

Careers

Professionals with digital marketing skills are in high demand. You could choose to work in a marketing agency or digital communications company, or you may find a role with the in-house marketing department of a company in a different field.

Choosing to study MSc Marketing in Cambridge means being immersed in the exciting tech and biotech cluster known as the ‘Silicon Fen’. Our lecturers use their contacts to forge and maintain strong links with Cambridge’s business network. These industry links mean you have the chance to hear from influential guest speakers, access pivotal talks and conferences, and take on exciting work experience opportunities. It’s a great way to boost your employability and start to form your own professional network.

Program Outline

Careers:

Professionals with digital marketing skills are in high demand. You could choose to work in a marketing agency or digital communications company, or you may find a role with the in-house marketing department of a company in a different field. Choosing to study MSc Marketing in Cambridge means being immersed in the exciting tech and biotech cluster known as the ‘Silicon Fen’. Our lecturers use their contacts to forge and maintain strong links with Cambridge’s business network. These industry links mean you have the chance to hear from influential guest speakers, access pivotal talks and conferences, and take on exciting work experience opportunities. It’s a great way to boost your employability and start to form your own professional network. Graduation doesn’t have to be the end of your time with us. You could choose to continue your academic career with a PhD programme at ARU. Take advantage of our Alumni Scholarship and save £400 on your fees.

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Tuition Fees and Payment Information:

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Tuition fees for UK students (2023/24)

£10,000 UK students starting 2023/24 (full-time, per year) ARU graduates may be eligible for an Alumni Scholarship and get a 20% fee discount. Fees are payable upfront, in full or in instalments, but there's no need to pay until you've accepted an offer to study with us. Find out more about paying your fees.

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Tuition fees for international students (2023/24)

£15,000 International students starting 2023/24 (full-time, per year) Tuition fees for international students (2023/24) £15,000 International students starting 2023/24 (full-time, per year) You can pay your fees upfront, in full or in two instalments. We will ask for a deposit of £4,000 or a sponsorship letter Find out about paying your fees. For postgraduate courses, international ARU graduates are automatically considered for an International Alumni Scholarship, worth £3,000 off first-year fees.

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Tuition fees for UK students (2024/25)

£10,600 UK students starting 2024/25 (full-time, per year) ARU graduates may be eligible for an Alumni Scholarship and get a 20% fee discount. Fees are payable upfront, in full or in instalments, but there's no need to pay until you've accepted an offer to study with us. Find out more about paying your fees.

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Tuition fees for international students (2024/25)

£17,700 International students starting 2024/25 (full-time, per year) You can pay your fees upfront, in full or in two instalments. We will ask for a deposit of £4,000 or a sponsorship letter Find out about paying your fees. For postgraduate courses, international ARU graduates are automatically considered for an International Alumni Scholarship, worth £3,000 off first-year fees.