Advanced Diploma of Marketing and Communication

Program Overview

This advanced marketing program focuses on developing specialized skills in areas such as diversity policy, business planning, and risk management. Students can choose to specialize in direct marketing, public relations, or international marketing. The program is offered in Brisbane with flexible attendance options and includes units on strategic marketing, advertising campaigns, and critical thinking.

Program Outline

Outline:

• Program Content and Structure:
• Focus on advanced marketing skills
• Curriculum includes:
• -Developing and implementing diversity policy
• -Creating business plans
• -Strategic plans
• -Marketing plans
• -Risk management
• Students can specialize in:
• -Direct marketing
• -Public relations
• -International marketing
• Course Schedule and Modules:
• Brisbane Campus
• -Tutorial Day: Tuesday (8:30am - 4:30pm with recorded attendance)
• -Research Day: Monday, Wednesday, Thursday, or Friday (8:30am - 4:30pm with recorded attendance)
• -Distance Education: 5 hours per week
• Course Units:
• -BSBMKG621 Develop organisational marketing strategy
• -BSBMKG622 Manage organisational marketing processes
• -BSBMKG623 Develop marketing plans
• -BSBTWK601 Develop and maintain strategic business networks
• -BSBMKG626 Develop advertising campaigns
• -BSBMKG627 Execute advertising campaigns
• -BSBMKG628 Lead organisational public relations
• -BSBCRT611 Apply critical thinking for complex problem solving
• -BSBFIN501 Manage budgets and financial plans
• -BSBSTR601 Manage innovation and continuous improvement

Careers:

• High-level careers in marketing
• Marketing director or strategist
• National, regional, or global marketing manager