Program Overview

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Business: Operations and Technology Management, BBA

The Operations and Technology Management (OTM) major focuses on the design, creation, and delivery of products and services to satisfy customer needs. It equips students with the essential tools and strategies to use resources efficiently, make necessary trade-offs, and strategically redesign or restructure operations. OTM majors distinguish themselves by strong analytical and problem-solving capabilities together with the ability to provide high-level managerial insights into value-based service and production management.

Career Opportunities

OTM majors have many career opportunities due to their process orientation and analytical training. They are especially well-equipped for positions in:

• Consulting
• Project management
• Service operations management
• Technology management
• Manufacturing management
• Business analytics

Related Student Organizations

• Badger Operations Association
• Badger Consulting Club
• Wisconsin Consulting Club
• American Society for Quality

How to Get in

Current UWMadison Students

To get into the OTM major, students must meet the following requirements:

• Application required
• Completion of specific courses:
  • Communication A: ENGL 100, COM ARTS 100, ESL 118, or LSC 100
  • Quantitative Reasoning A: MATH 112, MATH 114, MATH 171, or COMP SCI/L I S 102
  • Economics: ECON 101 or ECON 111
  • Human Behavior: PSYCH 202, SOC/C&E SOC 211, ANTHRO 104, GEN&WS 102, or HDFS 263
• Minimum 3.0 UW-Madison GPA
• Credits required:
  • 24 credits completed/in-progress at UW-Madison for first-year students
  • 12 completed/in-progress credits at UW-Madison for transfer students
• Pre-Business 101 workshop required during the intended application year
• Pre-Business applicants may apply once within their first four terms

Prospective First-Year Applicants

All prospective UWMadison students must apply through the central Office of Admissions and Recruitment. Prospective high school students may be considered for direct admission to Business based on their application to the University of Wisconsin-Madison.

Prospective Transfer Applicants

Transfer students at University of Wisconsin System campuses or Wisconsin Technical Colleges may apply separately for admission to both the University of Wisconsin-Madison and the School of Business during the spring term for fall enrollment.

University General Education Requirements

All undergraduate students at the University of Wisconsin-Madison are required to fulfill a minimum set of common university general education requirements to ensure that every graduate acquires the essential core of an undergraduate education. These requirements include:

• BreadthHumanities/Literature/Arts: 6 credits
• BreadthNatural Science: 4 to 6 credits
• BreadthSocial Studies: 3 credits
• Communication Part A & Part B
• Ethnic Studies
• Quantitative Reasoning Part A & Part B

School of Business Requirements

The Wisconsin Bachelor of Business Administration (BBA) program combines UWMadisons general liberal education requirements, broad coverage of core business disciplines, and cutting-edge signature courses to create a strong academic foundation upon which students delve deeply into their majors.

Business: Operations and Technology Management (OTM) Major Requirements

It is recommended that the undergraduate core course OTM 300 Operations and Supply Chain Management be taken as early as possible in preparation for this major. The major requirements include:

• OTM 351: Business Process Improvement (3 credits)
• OTM 451: Service Operations Management (3 credits)
• OTM 452: Project Management (3 credits)
• OTM 453: Operations Analytics (3 credits)
• Elective Coursework: Select a minimum of 6 additional credits from OTM and/or INFO SYS
• Total Credits: 18

University Degree Requirements

To receive a bachelor's degree from UWMadison, students must earn a minimum of 120 degree credits. The requirements for some programs may exceed 120 degree credits. Students should consult with their college or department advisor for information on specific credit requirements.

Learning Outcomes

Upon completion of the OTM major, students will be able to:

1. Understand how to analyze and evaluate business processes combined with a capability for improving those processes.
2. Understand how the effects of increased utilization and variability impact process capacity and flow times, and will be able to suggest approaches to improve system performance.
3. Build analytical models to solve business problems.
4. Articulate the commonalities and differences between service and manufacturing processes, and be able to manage and make improvements within either context.
5. Analyze and implement operational business decisions from both strategic and tactical perspectives.

Four-Year Plan

This is a sample four-year plan for students directly admitted into the School of Business from high school. The plan includes:

• Freshman year: Communications A, Economics, Math, General Business, and other core courses
• Sophomore year: Accounting, Business Fundamentals, Operations and Supply Chain Management, and other core courses
• Junior year: Literature, Finance, Service Operations Management, Operations Analytics, and other major-specific courses
• Senior year: General Business, Project Management, OTM Elective, and other major-specific courses

Advising and Careers

Advising is an integral part of any students educational journey in the School of Business Undergraduate Program. Business academic advisors have a wealth of knowledge about courses on campus, as well as policies and procedures. Business career coaches help students with career exploration, internships, resumes, job search, interviewing, and more.

Careers

Operations management designs and oversees the transformation of inputs into goods and services for customers. Common career paths for OTM majors include:

• Process Analysis and Improvement
• Project Management
• Planning and Analytics
• Management Consulting Specialist
• General Management

Accreditation

The School of Business is accredited by AACSB InternationalThe Association to Advance Collegiate Schools of Business. Accreditation status: Accredited. Next accreditation review: 20262027.