Program Overview

Bachelor's in Marketing

The Bachelor's in Marketing program at Western Michigan University is designed to provide students with a comprehensive education in marketing, preparing them for successful careers in the field. The program focuses on experiential learning, incorporating real-world scenarios into everyday homework, and offers a range of electives to suit students' interests.

Program Details

• The program is taught by instructors who are passionate about marketing and have had successful marketing careers.
• The curriculum includes projects that simulate real office environments, such as analyzing market data to develop a product launch strategy or solving complicated supply chain challenges.
• Students have access to the American Marketing Association chapter on campus, which provides opportunities for industry and alumni guest speakers, exclusive events and tours, and help with internships.

Career Outcomes

• 94% of marketing graduates had instructors who made them excited about learning, according to the Career Outcomes Report.
• 94% of marketing graduates are working or continuing their education quickly after earning their degree, as reported in the Career Outcomes Report.
• 94% of marketing graduates working full-time have a job related to their degree, as stated in the Career Outcomes Report.

Career Opportunities

• Recent graduates from the Department of Marketing are working in a variety of jobs, including:
  • Assistant account executive
  • Assistant merchandising manager
  • Associate buyer
  • Category analyst
  • Sales representative
  • Supply chain manager
• Companies that have hired graduates from the program include:
  • Amazon
  • Doner
  • Hormel Foods
  • Meijer
  • Oracle
  • Tesla

Scholarships

• Yes, scholarships are available for marketing students based on merit and financial need.

Other Programs of Interest

• Advertising and Promotion
• Digital Marketing
• Food Marketing
• Leadership and Business Strategy
• Sales and Business Marketing
• Supply Chain Management

Department of Marketing

The Department of Marketing at Western Michigan University is committed to providing students with a high-quality education that prepares them for successful careers in marketing. The department offers a range of programs and resources to support student success, including experiential learning opportunities, industry connections, and scholarship support.