Program Overview

Sport Management Program

The Western Michigan University sport management major is designed to prepare students to work in sport organizations at the interscholastic, intercollegiate, professional, and recreational levels. As a student in this program, you will take courses in many different departments within the University to gain the background required to enter the field of sport management. This program requires a minor in coaching, communication, event management, general business, journalism, or another related minor with faculty approval.

Program Requirements

• A supervised practicum of 225 hours is required to allow students to get a feeling for the field.
• Upon completion of coursework, a 600-hour internship is required, which may be completed in Kalamazoo or with any sport organization in the world.

Career Outcomes

Recent sport management graduates are working as:

• Corporate partnerships manager
• Director of basketball operations
• Facility and event manager
• Marketing director
• Public relations assistant
• Sales director
• Team quality control analyst
• Ticket sales and fan development

Organizations employing WMU sport management graduates include:

• Arkansas State University
• Detroit Lions
• Legacy Global Sports
• University of Minnesota
• Western Michigan University
• Branch Gymnastics
• Grand Rapids Danger
• Suburban Collection Showplace
• Kansas City Legends

Program Location

The program is offered in Kalamazoo.

Related Programs

Other programs of interest include:

• Exercise Science
• Nutrition and Dietetics
• Physical and Health Education Teacher Education: K-12
• Recreation Management
• Strategic Communication
• Tourism and Travel