Graduate Certificate in Business Analytics
Program Overview
Western Michigan University's Graduate Certificate in Business Analytics equips students with skills in data extraction, visualization, management, and machine learning techniques. The 12-credit-hour program prepares graduates for leadership roles in data-driven decision-making, including positions such as Data Analyst, Business Analyst, and Management Consultant.
Program Outline
Outline:
The Graduate Certificate in Business Analytics at Western Michigan University is a 12-credit-hour program that equips students with skills in:
Data Extraction, Transformation, and Loading (ETL) and Spreadsheet Analytics
- Extracting data from various sources, including cloud services and the web
- Creating real-time reports from various data sources
- Performing spreadsheet analysis and data modeling
Data Visualization and Exploratory Data Analysis
- Pivoting and exploratory data analysis
- Creating high-impact visualizations and interactive dashboards
- Designing data stories for effective communication of analytics findings
Business Data Management
- Relational database design, administration, and data security
- Big data and NoSQL databases, such as MongoDB
Machine Learning and Data Mining Techniques
- Descriptive, predictive, and prescriptive analytics
- Popular analytical techniques such as classification, clustering, regression, association analysis, and text mining
Careers:
The Graduate Certificate in Business Analytics prepares graduates for leadership roles that focus on the intersection of data and decisions. Earning the certificate gives students an additional focus in analytics, which employers cite as an asset for managerial roles. The program prepares graduates for in-demand fields such as:
- Data Analyst
- Business Analyst
- Market Research Analyst
- Management Consultant