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Students
Tuition Fee
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Medium of studying
Duration
Program Facts
Program Details
Degree
Courses
Major
Business Analysis | Management Consulting | Market Research
Area of study
Business and Administration
Course Language
English
About Program

Program Overview


Western Michigan University's Graduate Certificate in Business Analytics equips students with skills in data extraction, visualization, management, and machine learning techniques. The 12-credit-hour program prepares graduates for leadership roles in data-driven decision-making, including positions such as Data Analyst, Business Analyst, and Management Consultant.

Program Outline

Outline:

The Graduate Certificate in Business Analytics at Western Michigan University is a 12-credit-hour program that equips students with skills in:


Data Extraction, Transformation, and Loading (ETL) and Spreadsheet Analytics

  • Extracting data from various sources, including cloud services and the web
  • Creating real-time reports from various data sources
  • Performing spreadsheet analysis and data modeling

Data Visualization and Exploratory Data Analysis

  • Pivoting and exploratory data analysis
  • Creating high-impact visualizations and interactive dashboards
  • Designing data stories for effective communication of analytics findings

Business Data Management

  • Relational database design, administration, and data security
  • Big data and NoSQL databases, such as MongoDB

Machine Learning and Data Mining Techniques

  • Descriptive, predictive, and prescriptive analytics
  • Popular analytical techniques such as classification, clustering, regression, association analysis, and text mining

Careers:

The Graduate Certificate in Business Analytics prepares graduates for leadership roles that focus on the intersection of data and decisions. Earning the certificate gives students an additional focus in analytics, which employers cite as an asset for managerial roles. The program prepares graduates for in-demand fields such as:

  • Data Analyst
  • Business Analyst
  • Market Research Analyst
  • Management Consultant
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