Marketing & Media Manager Diploma Program

Program Overview

Marketing & Media Manager Diploma Program

PROGRAM START MONTHS

2025/2026: January, February, April, June, August, October * exact dates are 60 days prior to course start. Dates subject to change up to 60 days prior to course start.

LENGTH OF STUDY

470 full time hours within 12 months

CREDITS

21.5

CREDENTIAL

Diploma

Accredited by Government of B.C. Private Training Institutes Branch (PTIB).

Hootsuite Certification

PROGRAM OVERVIEW

The Marketing & Media Manager Program prepares students for a career in the ever-growing Marketing and Media industry through a series of creative and industry based courses. The program itself is comprised of seven 45hr courses and a co-op work placement across a one year period, in order to receive a full program certificate.

Students develop the skills to design a Photography and Videography portfolio, plan and implement a Marketing Strategy, learn about the current world of Internet Marketing and Social Media and develop Event Planning skills. To gain practical experience students apply their skills in a co-op work placement, some past co-op businesses are: Whistler Arts Council, Whistler Film Festival, ShawTV, Starbucks.

Students who wish to take a course as an individual course are welcome to do so. Upon course completion students receive a course certificate for their individual course. For details see Course Pages_

WHO IS IT FOR?

Aimed towards the individual who is looking to expand their Media skills or learn the fundamentals of Marketing and how to implement these skills. A passion and active interest in the world of Marketing and Media is helpful.

Interested in finding out more about our gap year programs? Check out our Student Gap Year page.

PROGRAM OUTCOMES

• Identify marketing terminology, trends, and strategies
• Develop marketing strategies and goals
• Identify market segmentation techniques
• Knowledge of various internet marketing areas and social media strategy, channels and analytics
• Manage event planning and execution
• Introduction into professional videography and video editing
• Fundamentals of professional photography and photo editing

CERTIFICATIONS OBTAINED

• Marketing & Media Manager Program Diploma

POSSIBLE CAREER OCCUPATIONS

• Marketing Assistant/Coordinator/Specialist
• Social Media Coordinator/Specialist
• Events Coordinator
• Junior/Assistant Videographer and Photographer

PROGRAM COSTS

• Tuition Fee Domestic: $ 8,570 CAD
• Tuition Fee International: $12,250 CAD
• Application Fee: $250 CAD
• Technology Fee: $100 CAD
• Textbook Fees: Up to $180 CAD*
• External Hard Drive: $200 CAD
• Pro Camera Rental (optional): $25 CAD/week
• *Trip fees and Textbook fees vary according to courses taken and textbook providers. All textbooks may be purchased by students from publishers (online or print) directly.

WAS GENERAL ENTRY REQUIREMENTS

• Minimum 18 years old
• All students must meet WAS Language Proficiency Assessment Policy.

PROGRAM SPECIFIC ENTRY REQUIREMENTS

SPECIAL EQUIPMENT REQUIREMENTS

• Equipment List for Marketing& Media Manager (1)

SPECIAL PHYSICAL REQUIREMENTS

• None

COURSES

• Photography
• Photo Editing
• Videography
• Video Editing
• Principles of Digital Marketing and Social Media
• Event Planning
• Marketing Co-op Work Experience

INSTRUCTORS

• Phil Tifo
• Dan Carr
• Kate Kozak

TESTIMONIAL

Dani Huff, Marketing & Media Manager Student

“There were two considerations that were crucial in choosing a career program for myself: location and relevance. Whistler Adventure School met both of those with the Marketing and Media Manager program. The strategically curated course program layered onto my career in marketing, offering new tools for me to use in Photography and Videography. And with the school being located in Whistler, it provided the perfect setting to not only take advantage of the vast outdoor playground, but to apply the program skills in the industry I’m passionate about, outdoor tourism.”

Program Outline

Outline:

• Content: The Marketing & Media Manager Program provides students with the knowledge and skills necessary to pursue a career in the marketing and media industry.
Students develop skills in photography, videography, marketing, social media, and event planning.
• Structure: The program is comprised of seven 45-hour courses and a co-op work placement.
The courses are taken over a one-year period.
• Course Schedule:
• Photography (May, November)
• Photo Editing (June, December)
• Videography (February, July)
• Video Editing (March, August)
• Principles of Digital Marketing and Social Media (January, June)
• Event Planning (April, August)

Teaching:

• Teaching Methods: The program uses a variety of teaching methods, including lectures, workshops, and hands-on projects.
• Faculty: The faculty is comprised of experienced professionals in the marketing and media industry.
• Unique Approaches: The program includes a co-op work placement, which allows students to apply their skills in a real-world setting.

Careers:

• Potential Career Paths: The program prepares students for careers in marketing, social media, events, and videography.
• Opportunities: Graduates of the program have gone on to work for companies such as the Whistler Arts Council, Whistler Film Festival, ShawTV, and Starbucks.

Tuition Fees and Payment Information:

Tuition Fee Domestic$ 8,570 CAD Tuition Fee International$12,250 CAD Application Fee$250 CAD Technology Fee$100 CAD Textbook Fees$200 CAD External Hard Drive$200 CAD Pro Camera Rental (optional)$25 CAD/week