Fashion Merchandising and Marketing

Program Overview

The Fashion Merchandising and Marketing program at Community College of Philadelphia prepares students for careers in fashion retail and marketing. The program emphasizes customer service, marketing and merchandising knowledge, and communication, leadership, and decision-making skills. Students gain hands-on experience through a retail lab, shopping zone field experiences, and in-class professional projects. Graduates can pursue careers in various fields, including purchasing management, retail sales supervision, market research, marketing management, and wholesale and retail buying.

Program Outline

Outline:

The Fashion Merchandising and Marketing program at Community College of Philadelphia is designed to prepare students for careers in fashion retail and marketing, fashion apparel, home and garden, and gifts. The program focuses on customer service, marketing and merchandising knowledge, and communication, leadership, and decision-making skills. Students gain hands-on experience through a retail lab, shopping zone field experiences, and in-class professional projects.

Course Schedule:

Semester 1

• ENGL 101 - English Composition I or ENGL 101H - English Composition I (Honors)
• BUSL 101 - Navigating Leadership and Business Professions
• EASC 111 - Environmental Conservation or EASC 111H - Environmental Conservation (Honors)
• FMM 101 - Survey of the Fashion Industry
• FMM 105 - Textiles
• FMM 110 - Merchandising and Marketing Tools

Semester 2

• CIS 103 - Introduction to Information Technology
• FNMT 118 - Intermediate Algebra
• FMM 115 - Understanding the Customer
• FMM 120 - Professional Personal Selling
• FMM 125 - Experiential Retail

Semester 3

• ENGL 102 - The Research Paper or ENGL 102H - The Research Paper (Honors)
• ART 150 - Introduction to Computer Art/Graphics
• FMM 135 - Fashion Product Promotion
• FMM 140 - Buying & Private Label Development
• FMM 130 - Work Experience I

Semester 4

• ECON 181 - Principles of Economics (Macroeconomics)
• PHOT 105 - Introduction to Digital Photography
• FMM 150 - Material Directions

Careers:

Graduates of the Fashion Merchandising and Marketing program can pursue a variety of careers, including:

• Purchasing Managers (estimated salary: $147,636)
• First-line Supervisor of Retail Sales Workers (estimated salary: $45,414)
• Market Research Analysts and Marketing Specialists (estimated salary: $73,394)
• Marketing Manager (estimated salary: $170,324)
• Retail Salespersons (estimated salary: $28,690)
• Wholesale and Retail Buyers, Except Farm Products (estimated salary: $74,845)