Public Relations and Media with a Foundation Year, BA (Hons)

Program Overview

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This Public Relations and Media degree, accredited by the Chartered Institute of Public Relations, equips students with the skills for a successful career in the field. Through a foundation year, students explore humanities and social sciences before progressing to the degree program, which offers a range of modules in strategic communications, digital PR, and marketing. A work placement and optional study abroad opportunities provide practical experience and global perspectives.

Program Outline

Degree Overview:

Study a Public Relations and Media degree with us, and you will be able to gain the skills to equip you for a successful career in this exciting field. Our degree is accredited by the Chartered Institute of Public Relations and is taught by experienced industry professionals and leading academics. The foundation year gives you an exciting introduction to higher education, exploring the humanities and social sciences before progressing to the full degree program. It’s ideal if you need a little more support after further education or if you are returning to education after a gap. You will have the chance to explore strategic communications, digital public relations practice, public relations theory, strategy, marketing and branding, business and entrepreneurship, journalism and professional development. A work placement will give you first-hand experience of PR and media, and you will have the option of studying a semester abroad in Hong Kong, Singapore or the USA.

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Outline:

In your first (foundation) year, you will explore what it means to be human – studying a range of humanities and social science topics to prepare you for the degree itself. When you move on to the degree programme, your early studies will introduce you to PR and media, before you choose your own pathway with modules to suit your own interests.

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Year 0 (Level 3)

Entry Level 3 / Foundation Year

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Compulsory Modules

• Academic Writing and Skills Development
• Introduction to Being Human
• Introduction to Research
• Critical Reflection and Problem Solving
• Research Essay
• Place, Memory & Identity in Literature, Film and Art

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Year 1 (Level 4)

FHEQ 4 Undergraduate / HECert

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Students choose 120 credits from the following:

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Compulsory Modules

• Introduction to Media Communication

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Optional Modules

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Compulsory Selective - Semester 2

Choose Exactly 20 credits from the following Modules:

• Public Relations: Strategic Communications
• Cysylltiadau Cyhoeddus: Cyfathrebu Strategol
AND

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Optional Modules - Semester 1

Choose Exactly 40 credits from the following Modules:

• Introduction to Film Studies
• Delivering and Decoding the News
• Pitch Invasion: Sport and its Impact on Society
• Cyflwyniad i Astudiaethau Ffilm
AND

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Optional Modules - Semester 2

Choose Exactly 40 credits from the following Modules:

• Introduction to Media History
• Creative Media Platforms
• Hollywood: A History of American Film
• Sgiliau Cyfryngau Allweddol
• Disinformation, Ideology and Bias: Researching and examining political data

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Year 2 (Level 5)

FHEQ 5 Undergraduate / HEDip

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Students choose 120 credits from the following:

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Compulsory Modules

• Theorising the Media
• Public Relations Theory in Action

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Optional Modules

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Optional Modules - Semester 1

Choose Exactly 20 credits from the following Modules:

• Introduction to Writing Poetry
• Introduction to Writing Fiction
• Introduction to Film Production
• Professional Development: Preparing for Work
• Misinformation, Fake News and Fact-Checking
• Approaches to Film Analysis
AND

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Optional Modules - Semester 2

Choose Exactly 60 credits from the following Modules:

• Introduction to Writing Drama
• Writing a Short Film
• The Story of America on Film and Television, 1607-1867
• Media and Identities: Gender and Race
• Dissertation Preparation
• Documentary and Fiction Filmmaking
• Drama and Documentary on Screen
• Reporting the 21st Century
• Sports Public Relations
• Game Over - Press Start to Continue: Critical Game Studies
• 'Reclaim the Frame': Women and Screen Media
• Cyfathrebu Corfforaethol

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Year 3 (Level 6)

FHEQ 6 Undergraduate / Honours

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Students choose 120 credits from the following:

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Compulsory Modules

• Strategy, Marketing and Branding

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Optional Modules

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Optional Modules - Semester 1

Choose Exactly 40 credits from the following Modules:

• Graphic Novel
• Writing for Radio and Screen
• Stori yr Unol Daleithiau ar Ffilm a Theledu, 1865-2008
• Media and Identities: Gender and Race
• Dissertation Preparation
• Documentary and Fiction Filmmaking
• Drama and Documentary on Screen
• Reporting the 21st Century
• Sports Public Relations
• Game Over - Press Start to Continue: Critical Game Studies
• 'Reclaim the Frame': Women and Screen Media
• Cyfathrebu Corfforaethol
AND

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Optional Modules - Semester 2

Choose Exactly 60 credits from the following Modules:

• History on Screen: Television, Cinema & Gaming
• Intersectional Identities in Contemporary French Cinema
• Digital Futures
• Practical Web Technologies
• Doing Digital Journalism
• Dissertation
• Science Fiction and Media
• Guerrilla Campaigns: Subversive and Interruptive PR
• Contemporary Film and Television
• Media and Communication Internship
• Interniaeth y Cyfryngau a Chyfathrebu

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Teaching:

We are proud to provide an outstanding educational experience, using the most effective learning and teaching approaches, carefully tailored to suit the specific needs of your course. Apart from a small number of online-only courses, most of our courses consist of in-person, on-campus teaching, enabling full engagement with your lecturers and fellow students. Practical skills sessions, lab work seminars, and workshops predominantly take place in person, allowing for group working and demonstrations. We also operate virtual labs and Simulated Learning Environments which will facilitate greater access to training opportunities in the future. However, our approach also includes the use of some online learning to support and enhance traditional face-to-face teaching. Online learning may take place ‘live’ using software such as Zoom, allowing you to interact with the lecturer and other students and to ask questions. Lecture recordings also allow for more flexibility to revisit material, to revise for assessments and to enhance learning outside of the classroom. Some modules have extra resources in Canvas, such as videos, slides and quizzes enabling further flexible study.

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Careers:

Our PR and Media graduates are truly international and are employed around the world. They have careers in:

• Advertising
• Business
• PR and Marketing
• Journalism
• Digital Marketing
• TV and Radio

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Tuition Fees and Payment Information:

UK International September 2023 £ 9,000 £ 16,650 September 2024 £ 9,000 £ 17,500 Fees for full time Undergraduate UK students may be increased in subsequent years of study by an inflationary amount determined by Welsh Government. Fees for full time Undergraduate EU/International students will increase by 3% for each subsequent year of study.