BSB60520 Advanced Diploma of Marketing and Communication

Program Overview

This program provides a comprehensive understanding of marketing principles and practices, covering core modules in strategy development, process management, and plan creation. Elective modules allow students to specialize in areas such as advertising, market research, and international marketing. The program prepares graduates for careers in marketing management, including roles as Marketing Directors, Strategists, and Managers.

Program Outline

Outline:

• Core Modules:
• Develop organizational marketing strategy
• Manage organizational marketing processes
• Develop marketing plans
• Develop and maintain strategic business networks
• Elective Modules (pre-selected):
• Develop advertising campaigns
• Manage market research
• Originate and develop concepts
• Implement and manage international marketing programs
• Review organizational digital strategy
• Lead and manage organizational change
• Manage budgets and financial plans
• Apply critical thinking for complex problem solving

Careers:

• Marketing Director
• Marketing Strategist
• Marketing Manager

Tuition Fee$10,000 Enrolment Fee $200 Material Fee $200

• Non-refundable