Program Overview

Master of Marketing

The Master of Marketing is designed for people who want to pursue marketing at a master's degree level and gain the expertise for a professional role in this dynamic field. Suitable for students with any bachelor's degree.

Programme Details

• Programme code: AK1045
• Level: 9
• Points: 180
• Duration: 1 to 1.5 years full-time / part-time available
• Campus: City Campus
• Starts: 2 Mar 2026, 1 Mar 2027

Fees

• Domestic: $24,035.60 (for 120 points) ($22,814 tuition fees + $1,221.60 student services levy)
• International: $59,882.40 (for 180 points) ($58,050 tuition fees + $1,832.40 student services levy)
  • Fees shown are based on a full-time workload for the points indicated next to the fee.
  • The exact fee charged will depend on which courses you select at the time of enrolment.
  • Fees are subject to change year to year.

Entry Requirements

• Minimum entry requirements:
  • If you have New Zealand qualifications: Must have completed a bachelor's degree (in any discipline) with a B- grade average or higher in courses at level 7 or equivalent.
  • If you have qualifications from another country: See entry requirements for students from other countries.
• English language requirements: IELTS (Academic) 6.5 overall with a minimum score of 6.0 in each band.

What You Study

The Master of Marketing is taught over three 15-week trimesters. Each trimester includes 12 weeks of teaching, with final assessments scheduled in weeks 13 to 15.

• You must successfully complete 180 points.
• All courses are 15 points unless stated otherwise.
• As part of the Master of Marketing, you complete an applied project that addresses a contemporary topic in marketing.
• Courses you study:
  • BUSS901 Applied Business Research and Communication Skills
  • BSYS847 Business Analytics 1: Understanding and Visualising Data
  • MKTG860 Marketing Concepts and Tactics
  • MKTG861 Market Intelligence
  • MKTG864 Digital Marketing Architecture
  • MKTG866 Marketing for Disruption
  • MKTG867 Brand and Identity
  • MKTG868 Creative Ideation and Innovation
  • MKTG869 Strategic Digital Marketing
  • MKTG996 Applied Marketing Project (45 points)

Career Opportunities

• Marketing
• Sales
• Brand management
• Business development
• Market analysis

Related Programmes

• Postgraduate Certificate in Business Studies
• Postgraduate Diploma in Marketing
• Pathway to a PhD
• High-achieving professional master's degree students with at least an A- grade average over the 120 points in level 8 professional master's degree courses can qualify to apply to the Doctor of Philosophy by completing the Master of Business with a B+ grade average or higher.