Program Overview
Ohio University's Crisis Communication graduate certificate empowers individuals to effectively guide organizations through crises. The program equips graduates with industry-proven techniques and social media strategies to plan for, respond to, and recover from challenging situations. Graduates are prepared for careers in crisis communication management, public relations, and other fields where effective communication is crucial.
Program Outline
Degree Overview:
Overview:
The Crisis Communication graduate certificate from Ohio University's Scripps College of Communication empowers individuals to guide organizations and effectively communicate before, during, and after a crisis using industry-proven techniques and social media strategies. This credential prepares professionals to become the go-to resource during crisis situations, enabling them to help their organizations navigate challenges and emerge stronger.
Objectives:
The program aims to equip graduates with the knowledge and skills necessary to:
- Plan for and respond to crises effectively
- Communicate clearly and credibly during times of crisis
- Monitor information and present data to support decision-making
- Guide organizations through the recovery process and rebuild their reputation
Program Description:
The Crisis Communication graduate certificate is designed for individuals from diverse backgrounds and roles, including leaders, communicators, and those just starting their careers. The program focuses on developing a comprehensive understanding of crisis communication principles and best practices, enabling graduates to excel in various fields such as law enforcement, healthcare, education administration, public service, politics, and public relations.
Outline:
Required Courses:
- COMM 5011: Crisis Communication Workshop Participants gain insights into crisis types and develop a crisis communication plan.
- COMM 5300: Crisis Communication and Planning Focuses on recognizing, communicating, and operating within a crisis to facilitate recovery.
- COMM 5310: Crisis Communication Strategy Emphasizes communicating with speed, accuracy, and credibility, as well as monitoring information and prevailing with the truth during a crisis.
- COMM 5320: Social Analytics in Crisis Communication Participants learn how to collect, analyze, and present social data from crisis situations to ensure resilience and timely crisis management.
Course Schedule:
Careers:
Potential Career Paths:
Graduates of the Crisis Communication certificate program are well-prepared for careers in various fields, including:
- Crisis communication management
- Public relations
- Media relations
- Government communications
- Corporate communications
- Non-profit communications
Opportunities and Outcomes:
- Graduates gain the expertise to lead and guide organizations through challenging situations, protecting their reputation and building public trust.
- The program enhances career prospects by providing specialized knowledge and skills in crisis communication, making graduates highly sought after in today's dynamic business environment.