Bachelor of Science in Mass Communication: Media Management Online

Program Overview

The online Bachelor of Science in Mass Communication with a focus on Media Management equips students with the knowledge and skills to plan and execute media campaigns across various platforms. The program's curriculum includes core courses in media analysis, law, and history, as well as specialized courses in advertising, strategic relations, and media management. Graduates are prepared for careers in project management, social media, digital production, and other media-related fields.

Program Outline

Degree Overview:

The online Bachelor of Science in Mass Communication with a focus on Media Management prepares individuals to plan and execute comprehensive media campaigns across traditional, digital, and social platforms. Graduates will possess the knowledge and skills to analyze media trends, create compelling content, and effectively manage media budgets. By leveraging hands-on projects and industry-relevant coursework, the program equips students to thrive in the dynamic and ever-evolving media landscape.

Outline:

Program Content and Structure:

The Media Management curriculum consists of 45 credit hours, including required core courses, required option courses, and support courses.

Required Core Courses:

• MC001: Exit Interview (0 credits)
• MC101: Media and Society (3 credits)
• MC221: Digital Media Production (3 credits)
• MC301: Media Analysis (3 credits)
• MC304: Media Diversity (3 credits)
• MC382: Media History (3 credits)
• MC401: Media Law (3 credits)
• 6 hours of MC electives

Required Option Courses:

• MC211: Advertising & Society (3 credits)
• MC231: Strategic Relations (3 credits)
• MC316: Advertising Media (3 credits)
• MC320: Media News (3 credits)
• MC367: Converging Media (3 credits)
• MC373: Media Ethics (3 credits)
• MC429: Media Management (3 credits)

Support Courses:

• 3 hours of support courses, chosen from:
• MA123: Mathematical Reasoning and Modeling (3 credits)
• MA155: Statistical Reasoning (3 credits)

Course Schedule and Module Descriptions:

The program is designed to be completed in five semesters, including summer. Students are advised to consult with an academic advisor each semester and utilize Degree Works to monitor their progress.

Assessment:

Students are assessed through a variety of methods, including:

• Examinations
• Projects
• Presentations
• Quizzes
• Participation

Teaching:

The program is taught by experienced faculty members who are experts in their respective fields. Faculty utilize a variety of teaching methods, including:

• Lectures
• Discussions
• Case studies
• Simulations
• Guest speakers

Careers:

Graduates of the Media Management program are prepared for a wide range of careers in the media industry, including:

• Project manager/campaign coordinator
• Social/digital media specialist
• Web editor
• Digital/multimedia producer
• Copywriter
• Digital marketer
• Metrics analyst