Program Overview
The Advanced Diploma of Marketing and Communication equips students with the skills and knowledge to lead in the marketing and communication field. The program emphasizes innovation, effective advertising, comprehensive marketing plans, and persuasive communication. Graduates are prepared for roles such as Marketing Coordinator, Communications Manager, and Marketing Consultant.
Program Outline
Degree Overview:
Overview
The Advanced Diploma of Marketing and Communication is designed to provide students with the skills and knowledge necessary to pursue leadership roles in the marketing and communication field. The program emphasizes the importance of balancing profitability with customer satisfaction, making it an attractive career path.
Objectives
Upon completion of the program, graduates will be able to:
- Manage innovation and continuous improvement within an organization
- Develop and execute effective advertising campaigns
- Formulate comprehensive marketing plans
- Lead public relations initiatives
- Apply critical thinking skills to solve complex problems
- Communicate persuasively and influentially
Outline:
Content and Structure
The program consists of 12 modules, each focusing on a specific aspect of marketing and communication:
The Innovator
Innovation and continuous improvement
Think Outside the Budget
Budget and financial planning
The Process
Organizational marketing processes
Marketing Spark
Advertising campaign execution
The Market
Marketing plan development
Greetings to Meetings
Strategic business network development
Get Creative
Advertising campaign development
Call my People
Organizational public relations leadership
Grow Critical
Critical thinking for problem solving
The Influencer
Communication with influence
Game Plan
Organizational marketing strategy development
Cybernated Strategies
Digital strategy review
Course Schedule
The program is delivered over 58 weeks, with a breakdown as follows:
- Study: 42 weeks
- Supervised Study: 4 weeks
- Holidays: 12 weeks
Assessment:
Assessment Methods
Students will be assessed through a variety of methods, including:
- Written assignments
- Case studies
- Presentations
- Role-plays
- Practical projects
Assessment Criteria
Assessments will be graded based on the following criteria:
- Accuracy and completeness of information
- Clarity and organization of ideas
- Critical thinking and analysis
- Communication skills
- Professionalism
Teaching:
Teaching Methods
The program is delivered through a combination of teaching methods, including:
- Lectures
- Tutorials
- Workshops
- Group work
- Practical exercises
Faculty
The program is taught by experienced faculty with expertise in marketing, communication, and related fields.
Unique Approaches
The program incorporates hands-on activities and real-world case studies to provide students with practical experience. Students also have access to industry experts through guest lectures and networking events.
Careers:
Potential Career Outcomes
Graduates of the program will be qualified for a range of roles in the marketing and communication industry, including:
- Marketing Coordinator or Manager
- Communications Coordinator or Manager
- Copywriter
- Marketing Consultant