Graduate Certificate of Healthcare Management

Program Overview

Deakin's Graduate Certificate of Healthcare Management equips healthcare professionals with business acumen and leadership skills to effectively manage and lead healthcare services. This collaborative program between the Deakin Business School and School of Medicine offers core units in strategy and healthcare operations, along with elective units in areas such as leadership, marketing, and digital health. Graduates are prepared for career advancement in healthcare management roles, including healthcare manager, hospital CEO, and health policy analyst.

Program Outline

Degree Overview:

Deakin's Graduate Certificate of Healthcare Management is designed to equip healthcare practitioners with the requisite skills to effectively manage and lead healthcare services in both Australian and international contexts. This program is a collaborative effort between the Deakin Business School and the School of Medicine, aiming to foster business acumen among healthcare practitioners. If you're a physician, nurse, nurse practitioner, allied health professional, or healthcare manager facing increasing managerial responsibilities or seeking to transition into a more management-focused role, this course is particularly suitable for you. Upon completion of this course, you will have the opportunity to pursue further studies in the Graduate Diploma of Business Administration, Master of Business Administration (MBA), or Master of Business Administration (Healthcare Management).

Outline:

To obtain the Graduate Certificate of Healthcare Management, students must successfully complete 4 credit points, comprising 2 credit points of core units, 2 credit points of elective units from a specified list, and the DAI001 Academic Integrity Module.

Core Units

• Strategy and Value Creation
• Healthcare Operations

Elective Units

(select 2 credit points)

• The Deakin Advantage: Leadership and Professional Development
• The Economic Environment
• Marketing, Consumers, and the Marketplace
• Leading People in Organizations
• Fundamentals of Digital Health
• Healthcare Financing
• Health Law and Ethics
• Clinical Governance

Modules:

• Strategy and Value Creation:
This module delves into the fundamental principles of strategy formulation and implementation within the healthcare sector. Students will explore frameworks and techniques for analyzing the healthcare industry, identifying opportunities for growth, and developing and executing effective strategies to achieve organizational objectives.
• Healthcare Operations:
This module provides a comprehensive overview of the operations and management of healthcare organizations. Students will gain insights into healthcare delivery models, quality management systems, supply chain management, and the effective allocation of resources to optimize patient outcomes.
• The Deakin Advantage: Leadership and Professional Development:
This module focuses on developing leadership skills and enhancing professional growth for healthcare professionals. Students will engage in self-assessment, goal setting, and the exploration of leadership theories and best practices. They will also learn strategies for managing teams, resolving conflicts, and fostering a positive and productive work environment.
• The Economic Environment:
This module examines the economic factors that influence the healthcare sector. Students will analyze the role of government policies, regulatory frameworks, and market forces in shaping healthcare delivery and financing. They will also explore the impact of economic trends on healthcare organizations and their implications for strategic decision-making.
• Marketing, Consumers, and the Marketplace:
This module provides a foundation in marketing principles and their application in the healthcare sector. Students will learn about consumer behavior, market segmentation, product development, and pricing strategies. They will also explore the ethical considerations and challenges associated with marketing healthcare products and services.
• Leading People in Organizations:
This module focuses on the principles and practices of effective leadership within healthcare organizations. Students will examine different leadership styles, team dynamics, and strategies for motivating and inspiring employees. They will also learn about the importance of creating a positive and inclusive work culture that promotes innovation and collaboration.
• Fundamentals of Digital Health:
This module introduces the rapidly evolving field of digital health and its transformative impact on healthcare delivery. Students will explore the use of technology, data analytics, and artificial intelligence to improve patient outcomes, enhance operational efficiency, and drive innovation in the healthcare sector.
• Healthcare Financing:
This module provides an in-depth examination of the principles and practices of healthcare financing. Students will learn about different funding models, payment systems, and regulatory frameworks that shape the financial landscape of healthcare organizations. They will also explore strategies for financial planning, budgeting, and resource allocation to ensure the sustainability and effectiveness of healthcare delivery.
• Health Law and Ethics:
This module explores the legal and ethical dimensions of healthcare management. Students will examine the regulatory framework governing the healthcare sector, including patient rights, confidentiality, informed consent, and end-of-life care. They will also discuss ethical dilemmas and challenges faced by healthcare professionals and develop a strong understanding of the ethical principles and values that guide healthcare decision-making.
• Clinical Governance:
This module focuses on the principles and practices of clinical governance in healthcare organizations. Students will learn about the roles and responsibilities of healthcare professionals in ensuring the delivery of high-quality, safe, and effective patient care.

Careers:

Upon completion of the Graduate Certificate of Healthcare Management, graduates will be equipped to pursue a wide range of career opportunities in the healthcare sector. Potential career paths include:

• Healthcare Manager
• Healthcare Administrator
• Hospital CEO
• Health Policy Analyst
• Healthcare Consultant
• Medical Practice Manager
• Health Information Manager
• Health Promotion Specialist