Program Overview

Business Management (Marketing) BA (Hons) & Foundation Year

The Business Management (Marketing) BA (Hons) & Foundation Year program at Arden University is designed to provide students with a comprehensive understanding of business management and marketing principles. This four-year full-time course is available at the university's Berlin campus.

Course Overview

The program is divided into four years, with the first year being the foundation year. This foundation year is designed to provide students with the necessary skills and knowledge to succeed in their undergraduate studies. The subsequent three years focus on business management and marketing, covering topics such as digital marketing, marketing dynamics, and business finance.

Course Structure

• Foundation Year: This year is tailored to give students a supportive introduction to university study, covering modules such as Preparing for University Success, Exploring the Business Environment, and Becoming an Effective Leader.
• Level 4: Modules include Digital Skills & Professional Development, Contemporary Business Environment, Marketing Dynamics, Introduction to Business Finance, People Management, and Technology & Innovation.
• Level 5: Students study Data Analytics & Management, Business Start-up, Sales Management, Digital & Social Media Marketing, Managing Brands, and Consumer Insights.
• Level 6: The final year includes modules on Business Transformation, Entrepreneurship and Innovation, Corporate Governance, Law & Ethics, Independent Study, Global Marketing, and Marketing & Digital Strategy.

Assessments

Assessments for this course are designed to be engaging and relevant to real-world scenarios. Students will complete a variety of assignments, including individual reports, case study analyses, group presentations, and personal independent assignments. There are no exams, and the focus is on applying theoretical knowledge to practical business and marketing challenges.

Entry Requirements

To be eligible for this course, students typically need:

• A minimum of 45 credits at Level 3 completed within the last 3 years, or an equivalent qualification.
• Alternatively, applicants may be considered based on a minimum of 12 months of professional work experience, evidenced with a CV and reference.
• English proficiency: IELTS 6.0 (no less than 5.5 in any element), or TOEFL iBT 80, or equivalent.

Career Prospects

Graduates of the Business Management (Marketing) BA (Hons) & Foundation Year program will have a wide range of career opportunities available to them, including roles such as Brand Manager, Campaign Manager, Communications Manager, Sales and Marketing Manager, Marketing Executive, Event Organiser, Product Manager, Public Relations Manager, and Public Affairs Consultant.

Accreditation and Memberships

This course is accredited by the Chartered Institute of Marketing (CIM) and the Digital Marketing Institute (DMI), providing students with industry-recognized qualifications. Arden University is also a member of the Business Graduates Association (BGA) and the Association to Advance Collegiate Schools of Business (AACSB), reflecting its commitment to quality and excellence in business education.

Fees and Funding

The course fee for the Berlin campus is 10,500 per level. Students can find more detailed information on fees and funding, including options for international students, by selecting their country from the provided dropdown menu.

Support and Resources

Arden University offers a range of support services to its students, including career advice, wellbeing services, and disability support. The university is committed to providing a supportive and inclusive learning environment that allows all students to reach their full potential.